The MUSE Design Awards is an international design competition “dedicated to recognising excellent and original design work from across the globe.” MUSE has honoured Maxxis at its 2025 awards, granting MUSE Design Gold Awards to not just one, but two of its products – the Victra Sport 6 (VS6) and the HP6. Maxxis is the only tyre maker to be awarded at this year’s event.
From this year, Pirelli will be the Official Tyre Partner of the Australian Open, which will start on Sunday 12 January in Melbourne. The Italian brand thus fills a tyre-shaped hole left by the departure of Maxxis, official tyre for several years last decade. Pirelli is also in good company, with the Dunlop brand continuing as Official Ball Partner, a status it has held since 2019.
Taiwan tyre manufacturer Cheng Shin Rubber has decided to increase the capital of its Indian subsidiary Maxxis Rubber India Private Limited through its funds. The capital increase is about 3.36 billion rupees (about £32 million; €38 million).
BMW Group has debuted the second generation of its BMW 2 Series Gran Coupé, a car that, according to the manufacturer, sets “a new standard in the premium compact segment.” Order books are now open in the UK, with prices starting at £34,915 on the road. A range of summer and several winter tyres are approved for UK deliveries.
Some 1.6 million passenger cars were sold in China in July 2024, and for the first time the number of new energy vehicles sold surpassed sales of combustion vehicles. The top ten selling cars accounted for around 230,000 units, and local association the Car and Wheel Shop Owners Alliance provides information about the tyres these popular models wear as original equipment. Linglong is a reoccurring name, with six of the ten best-selling models available with Linglong OE tyres.
During a PalmerSport event held this morning at the Bedford Autodrome, Stapleton’s introduced new brand ambassador Chris Harris to an enthusiastic audience of key Maxxis dealers. PalmerSport also provided Harris with an environment to work his driving magic while interacting with key Maxxis dealers, who also had the opportunity to demonstrate their own abilities on the track.
After securing a supply agreement with Maxxis (UK), RH Claydon has become the exclusive UK distributor of the CST branded range of AT, MT and Extreme 4×4 tyres. News of this distribution arrangement is accompanied by the debut of several additions to the CST 4×4 range, the Sahara AT318, Sahara A/T II and Sahara M/T II.
Maxxis is a GM Supplier of the Year for an eighth consecutive year. GM recognised the tyre maker at an event honouring the company’s top global suppliers for 2023.
Maxxis International intends to present two new products at The Tire Cologne this June. The company shares that it will bring the Maxxis Premitra HP6 and Victra Sport 6 summer tyres to the biennial trade exhibition in Germany.
In February 2024, directors of Maxxis visited the rulers of the Ukanku Community in the Ukwa East region of Nigeria. According to local Nigerian media Business Day, Maxxis executives inspected the land where they were “preparing to build a tyre factory.” Another media outlet, The Cable, stated that Maxxis announced “plans” to build a local tyre manufacturing plant.
Maxxis Tyres International (UK) Ltd has announced plans to expand the company’s CST-branded 4X4 tyre range of AT, MT, and Extreme products with RH Claydon. According to the company, CST’s Extreme 4×4 Land Dragon tyre, has been growing in popularity since being introduced into the UK market five years ago. With that in mind, officials explain that it was only a matter of time before the AT and MT were added to complete the off-road offering. Furthermore, Maxxis representatives report that CST is “becoming recognised as the tyre of choice, both in the UK and Internationally by the racing community”.
The Fédération Internationale de l’Automobile (FIA) has appointed Maxxis exclusive tyre supplier for the FIA Karting European and World Championships in the OK and OKJ categories, as well as for the OK-N World Cup and Academy Trophy in 2024-2026. Maxxis will supply its CIK-FIA homologated ‘Option’ and ‘Prime’ slicks for dry- and CIK-FIA homologated ‘MW’ tyre for wet conditions.
Kirkby Tyres’ investment in additional warehousing space at its central site in Speke, Liverpool over the past couple of years was recently completed, further extending its specialist mezzanine flooring facilities. This increase in warehousing footprint brings its total mezzanine facilities to 30,000 sqft. The space has been designed specifically to hold ATV and lawn & turf products. The wholesaler told Tyrepress that this has allowed it to invest in an increasing number of specialist sizes and deeper stock levels. The warehouse expansion project also included several sustainability measures recently recognised by ISO 14001 certification.
The Maxxis MaxxCross MX-ST+ motocross tyre has been selected again as original equipment for the 2024 range of GASGAS motocross bikes. Meanwhile, the 2024 enduro range including the EC450F and EC500F models will feature Maxxis MaxxEnduro tyres.
After half a decade of collaboration on the T4 karting series, Maxxis and Tillotson are advancing their partnership with a new long-term deal. Maxxis will sponsor the International Tillotson T4 Series and T4 Nations Cup for the next three years. Maxxis expects that this deal will aid the growth of both the series and the Cup.
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