Jaguar Land Rover Automotive (JLR) is partnering with Pirelli to pioneer the use of FSC-certified natural rubber tyres across its range of luxury vehicles. This initiative marks a significant industry milestone, as JLR becomes the first car manufacturer to adopt FSC-certified tyres at scale, commencing with the new Range Rover Electric. The collaboration will result in the supply of over 250,000 FSC-certified tyres annually.
Sustainability, innovation and quality of service were the key elements for the Pirelli Supplier Awards 2018, the annual occasion when the company awards nine suppliers from its global supply chain of over 10,000. The Supplier Awards reward those suppliers who shine for their ability to make the Pirelli supply chain even more sustainable and enhance qualitative excellence, making Pirelli’s products more high value, in line with the group’s strategy.
Strategically the most significant detail about the Cinturato All-Season launch is the fact that a premium manufacturer such as Pirelli is launching an all-season tyre at this time. Other premium manufacturers have such products, but many have opted to focus on summer and winter products, leaving mid-range players and second line brands first in line. In order to find out a little more, Tyres & Accessories spoke to Pirelli senior vice president sales planning and supply chain, Matteo Battaini, during the event.
For Pirelli, Russia is “still a developing market”, and as we found out a week or so after Tyres & Accessories interviewed global marketing vice-president Matteo Battaini at the recent Geneva Motor Show, Rosneft’s purchase of 13 per cent of Pirelli’s shares means Russia is also still a developing part of Pirelli’s ongoing business strategy.
Pirelli has appointed Paolo Ferrari as chairman and chief executive officer of Pirelli’s NAFTA region. He will be tasked with driving the group’s growth and further strengthening its commitment to its US, Canadian and Mexican operations, according to a Pirelli statement. Matteo Battaini will focus on the role of NAFTA region chief operations officer.
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