MatraX Tyres is a new name in the tyre market and the company behind it, Alves Bandeira Tyres, S.A., says the brand is the result of its vision to “build the best tyres, exceed the expectations of our customers and consumers, by being world leader in tyre engineering, sustainable manufacturing, and distribution.” Lofty goals indeed, and the world needn’t wait long to see the first fruits of these efforts. Following their debut at April’s Motortec aftermarket exhibition in Madrid, the inaugural MatraX tyre models will launch Europe-wide at The Tire Cologne next week.