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Strong growth continues in 4×4/SUV tyre market

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Earlier in the year, Tyres & Accessories visited the Goodyear Innovation Center Luxembourg, where the manufacturer focused on the current SUV and 4×4 segment. Growth in sales of these vehicles has been robust for a considerable period; Goodyear representatives cited IHS Automotive EMEA region figures that suggest sales of new SUVs are expected to exceed 6 million units in 2017, up from fewer than 4 million five years ago, with further growth projected to produce regional sales at 8 million new SUVs in 2022. The SUV/4×4 tyre market is, of course, following suit: in Europe (including Turkey), ETRMA Europool data projects sales of 18 million in 2017.

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  1. SUV tyre with off-road capability: Goodyear Wrangler All-Terrain Adventure
  2. Goodyear: SUV/4×4 sales projections “good news for premium brands”
  3. Goodyear Wrangler tyres win Off Road award for fourth straight year
  4. Goodyear official tyre partner for Land Rover Experience Tour Peru
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Goodyear: Tyre test recommendations exceed 80%

The outcomes of comparative tests published by car magazines and motoring associations influence many drivers’ purchasing decisions. Tyre tests are no exception here, and therefore the pride Goodyear shows in its tyres’ test performance is understandable. The tyre maker reports that, in 208 magazine tyre tests carried out by 37 well-known European publications and organisations over the past five years – including Auto Express, ADAC, Auto Bild, Auto Bild Allrad, Auto Zeitung, Gute Fahrt, Auto Moto and ACE/GTÜ – Goodyear tyres were recommended in more than 80 per cent of them. Goodyear was named test winner in 43 of these tests.

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Related news:

  1. Winners and losers: Goodyear overall victor in the 2017 summer tyre test season
  2. Most tyres recommended in 2020 tests – this summer’s winners & losers
  3. Goodyear ‘thrilled’ with Auto Express tyre test victory
  4. Auto Bild names Goodyear Vector 4Seasons Gen-2 all-season tyre test winner
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Goodyear: SUV/4×4 sales projections “good news for premium brands”

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For Goodyear, 13 is by no means an unlucky number – with the addition of the Wrangler All-Terrain Adventure (See T&A May 2017), this is the number of products in the brand’s SUV/4×4 tyre portfolio. Towards the end of June, we were given the opportunity to experience the new tyre’s performance off-road, and in addition to providing us with access to all the mud we could ever wish for, this also gave us the chance to gain an overview of the market for these products.

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Related news:

  1. Falken off-road 4×4 tyres make sporting impact
  2. Dakar involvement bolsters Cooper’s 4×4 tyre strength
  3. GfK: UK still amongst largest and fastest growing SUV tyre markets
  4. GfK: SUV sales drive UK tyre market post-Brexit
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Zietlow thanks Goodyear for help during record-breaking Dakar to Moscow trip

Three days, four hours and 54 minutes – this is the time Rainer Zietlow and his team took to drive their Goodyear-shod Volkswagen Amarok V6 TDI from Dakar to Moscow. Zietlow, together with Russian blogger Peter Bakanov and journalist Georgy Gloube, arrived in the Russian capital shortly before 10am on 25 April, having passed through ten countries as they covered 7,995 kilometres (4968 miles) in record time.

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  1. Dakar 2016 winners used Goodyear tyres
  2. Matador Supports British Off-Road Championship
  3. New MD for Kumho Technical Centre
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Dunlop introduces Sport Classic tyre

A new Dunlop tyre aimed at classic car drivers comes to market next month. The Dunlop Sport Classic is said to be optimised for high performance vehicles of the 60s, 70s and 80s, and offers a classic look and feel combined with modern handling and braking performance.

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SUV tyre with off-road capability: Goodyear Wrangler All-Terrain Adventure

The latest tyre to join the Goodyear Wrangler family has gone on sale in European markets. The Wrangler All-Terrain Adventure is designed to meet the demands of SUV drivers looking for a tyre with both on-road and off-road capabilities; Goodyear states that the new range provides “more robust off-road capability than the regular SUV tyre.” The Wrangler All-Terrain Adventure is produced in 27 sizes for 15 to 19-inch rim diameters, with fitments available for vehicles such as the Land Rover Defender, Jeep Wrangler, Mercedes G-Class, Toyota Hilux, Toyota Land Cruiser and the Volkswagen Amarok.

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Related news:

  1. Goodyear: SUV/4×4 sales projections “good news for premium brands”
  2. Strong growth continues in 4×4/SUV tyre market
  3. Goodyear Wrangler tyres win Off Road award for fourth straight year
  4. First tyre test win for Goodyear Wrangler All-Terrain Adventure
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Dunlop Sport Maxx Race 2 launched, approved for Porsche 911 GT3

A successor to the Dunlop Sport Maxx Race is here, and Dunlop says it developed the new tyre together with Porsche in order to “meet the demanding requirements” for its latest 911 GT3. The Sport Maxx Race 2 takes the baton from the previous model, becoming original equipment on the GT3.

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  4. Michelin ready for market rebound with latest products
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SportControl 2: Goodyear launches Fulda UHP tyre

A new Fulda summer ultra-high performance tyre, the SportControl 2, is now available, and Goodyear says this latest generation product provides “enhanced performance on wet and dry roads.” The tyre maker also speaks of “high quality German technology at a wallet-friendly price” that doesn’t compromise on performance.

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Related news:

  1. 19 finalists chosen for 2015 AutoBild winter tyre test
  2. Goodyear marks 40 years of all-season tyres with innovation campaign
  3. Goodyear: SUV/4×4 sales projections “good news for premium brands”
  4. Goodyear launches ‘ultimate all-rounder’ and new super car tyres
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ADAC tyre test win ‘demonstrates Goodyear EfficientGrip value’

Following its EfficientGrip SUV’s victory in the latest ADAC test, Goodyear states that the tyre has demonstrated the value it offers to the consumer. Prevailing in a contest featuring 15 other tyres, German automotive magazine ADAC found the tyre to have well-balanced performance, particularly regarding tyre wear, fuel consumption and handling on dry and wet.

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Wallet-friendly European quality – Sava Intensa UHP 2

ETRMA Europool figures show that the market for ultra-high performance tyres has grown steadily over the past five years, and in 2015 these products accounted for 18 per cent of all aftermarket summer tyre sales in the EMEA (Europe, Middle East and Africa) region. Goodyear aims to cover demand for UHP tyres here in the upper budget segment with a new range from its Sava brand, the Intensa UHP 2.

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Related news:

  1. Karl-Friedrich Schmidt Moves to Goodyear Group Headquarters
  2. Sava Tires Moves Within Goodyear
  3. SportControl 2: Goodyear launches Fulda UHP tyre
  4. Strong growth continues in 4×4/SUV tyre market
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Goodyear marks 40 years of all-season tyres with innovation campaign

Next year it will be four decades since Goodyear introduced the first all-season tyre, the Tiempo, and to celebrate the anniversary – and raise awareness of its investments in innovation for this product segment – the tyre maker has partnered with artist and inventor Dominic Wilcox to reinvent typically one season items and make them fit-for-purpose all year round. The outcome of this partnership, including solutions for skateboards, barbecues and convertible cars, can be viewed at the www.hugtheroads.com/allseasons website.

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Related news:

  1. Nokian wins Auto Express all-season tyre test; dry performance remains ‘concern’ for segment
  2. SportControl 2: Goodyear launches Fulda UHP tyre
  3. Auto Bild names Goodyear Vector 4Seasons Gen-2 all-season tyre test winner
  4. Performance at an ‘astonishing level’ – Auto Bild Allrad tests all-season SUV tyres
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