Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players’ coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.
Falken plans to launch its latest summer tyres during its debut as an exhibitor at the Equip Auto trade show in Paris (17-21 October 2017). The new Ziex ZE310 Ecorun summer tyre, available from spring 2018, will be launched as the successor to Falken’s Ziex ZE914 Ecorun. Falken says the new tyre offers outstanding traction and grip on both wet and dry roads coupled with low wear.
Liverpool FC has a new global partner and official tyre partner. Following the end of its arrangement with Maxxis, which began in 2009 and concluded at the end of the 2016/17 season, the club has entered into a multi-year collaboration with Falken Tyre.
Falken Motorsport achieved eighth place overall at the 45th ADAC Zurich Nürburgring 24h race with its new BMW M6 GT3. The Sumitomo global brand’s motorsport division makes the race one of the flagship events in its promotional calendar, and added a second car to its team for the 2017 edition. Falken’s newest addition, competing at the endurance race for the first time in the company’s colours, was the third-best BMW home after a collision on Saturday evening led to the retirement of its Porsche 911 GT3 after completing just 26 laps.
Japanese tyre maker Falken Tyre is intensifying its strategic use of football as a platform for sales and marketing, and for the new season has secured perimeter advertising packages at various clubs playing in the German Bundesliga, Spain’s Primera División, the Italian Serie A and France’s Ligue 1.
Falken Tyres achieved its aim of a first podium at the Nuerburgring 24 Hours. The team of Peter Dumbreck, Martin Ragginger, Alex Imperatori and Wolf Henzler guided Falken’s Porsche 997 GT3 R from 19th on the grid to a podium slot, improving on its fourth place finish in 2014. The team’s number 44 Porsche – the only car on the grid to use Falken tyres – rose gradually through the field overnight, dealing well with typically varied Eifel region weather. Tyres & Accessories, visiting the event, enquires how the Sumitomo Rubber Industries brand’s European operation benefits from its relationship with the Nuerburgring and its flagship endurance race.
Falken Tyres has achieved its aim of a first podium at the Nürburgring 24 Hours. The team of Peter Dumbreck, Martin Ragginger, Alex Imperatori and Wolf Henzler guided Falken’s Porsche 997 GT3 R from 19th on the grid to a podium slot, improving on its fourth place finish in 2014. The team’s number 44 Porsche – the only car on the grid to use Falken tyres – rose gradually through the field overnight, dealing with typically varied Eifel region weather, including showers during the night.
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