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Falken Tyre Europe’s Nishino to head Sumitomo Rubber Industries’ Turkish tyre plant

Masatsugu Nishino has been named the new president of Sumitomo Rubber Industries’ factory in Turkey. Currently chief executive officer of Falken Tyre Europe, a position he has held since April 2015, Nishino will take up his new role with Sumitomo Rubber AKO Lastik Sanayi ve Ticaret A.S. on 1 January 2018. Nishino’s successor as Falken Tyre Europe’s CEO has been named as Mitsuteru Tanigawa, who will assume the position from January.

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Related news:

  1. Mitsuteru Tanigawa announced as new Falken Tyre Europe CEO
  2. Falken Tyre becomes Liverpool FC partner
  3. Falken’s new A-rated Sincera SN110 tyre targets mass market cars
  4. Falken appoints new head of European marketing
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Liverpool FC presents shirt to Falken Tyres in recognition of global partnership

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Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players’ coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Falken, Liverpool FC discuss tyre-football partnership and synergies
  3. On the Pulse: Falken Tyres releases Liverpool FC video
  4. Falken extends European football sponsorships
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Falken to launch latest summer tyres at Equip Auto 2017

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Falken plans to launch its latest summer tyres during its debut as an exhibitor at the Equip Auto trade show in Paris (17-21 October 2017). The new Ziex ZE310 Ecorun summer tyre, available from spring 2018, will be launched as the successor to Falken’s Ziex ZE914 Ecorun. Falken says the new tyre offers outstanding traction and grip on both wet and dry roads coupled with low wear.

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Related news:

  1. Falken increases load for commercial vehicle tyre range
  2. 2018 a ‘turning point’ for Falken – Bögner
  3. Falken to reveal new efficient passenger car tyre at Equip Auto
  4. Falken’s new A-rated Sincera SN110 tyre targets mass market cars
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Falken Tyre becomes Liverpool FC partner

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Liverpool FC has a new global partner and official tyre partner. Following the end of its arrangement with Maxxis, which began in 2009 and concluded at the end of the 2016/17 season, the club has entered into a multi-year collaboration with Falken Tyre.

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Related news:

  1. Falken, Liverpool FC discuss tyre-football partnership and synergies
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  4. Football: Falken signs up as Borussia Mönchengladbach sponsor
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Top 10 finish for Falken at the Nürburgring 24 hours

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Falken Motorsport achieved eighth place overall at the 45th ADAC Zurich Nürburgring 24h race with its new BMW M6 GT3. The Sumitomo global brand’s motorsport division makes the race one of the flagship events in its promotional calendar, and added a second car to its team for the 2017 edition. Falken’s newest addition, competing at the endurance race for the first time in the company’s colours, was the third-best BMW home after a collision on Saturday evening led to the retirement of its Porsche 911 GT3 after completing just 26 laps.

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Related news:

  1. Falken to reveal race car, electric vehicle tyre at Geneva Motor Show
  2. Falken Tyre to mark 20th motorsport season on Nürburgring: video
  3. Falken Motorsports introduces new Porsche 911 for 2019
  4. 24 challenges in 24 hours for Falken
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Falken Tyre expands European football involvement in 2015/16

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Japanese tyre maker Falken Tyre is intensifying its strategic use of football as a platform for sales and marketing, and for the new season has secured perimeter advertising packages at various clubs playing in the German Bundesliga, Spain’s Primera División, the Italian Serie A and France’s Ligue 1.

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Related news:

  1. Football: Falken signs up as Borussia Mönchengladbach sponsor
  2. Falken Tyre becomes Liverpool FC partner
  3. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  4. On the Pulse: Falken Tyres releases Liverpool FC video
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Falken secures first Nuerburgring 24H podium in front of largest group of European dealers

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Falken Tyres achieved its aim of a first podium at the Nuerburgring 24 Hours. The team of Peter Dumbreck, Martin Ragginger, Alex Imperatori and Wolf Henzler guided Falken’s Porsche 997 GT3 R from 19th on the grid to a podium slot, improving on its fourth place finish in 2014. The team’s number 44 Porsche – the only car on the grid to use Falken tyres – rose gradually through the field overnight, dealing well with typically varied Eifel region weather. Tyres & Accessories, visiting the event, enquires how the Sumitomo Rubber Industries brand’s European operation benefits from its relationship with the Nuerburgring and its flagship endurance race.

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Related news:

  1. Falken Tyres team secures podium on Nürburgring 24 Hours
  2. Falken VLN, N24 Porsche team signs Carrera Cup Asia champion
  3. Falken Motorsports follows Nürburgring podium with VLN 2nd place
  4. Michelin-fitted Porsche Team’s ‘perfect tyre strategy’ aids Nürburgring victory
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Falken Tyres team secures podium on Nürburgring 24 Hours

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Falken Tyres has achieved its aim of a first podium at the Nürburgring 24 Hours. The team of Peter Dumbreck, Martin Ragginger, Alex Imperatori and Wolf Henzler guided Falken’s Porsche 997 GT3 R from 19th on the grid to a podium slot, improving on its fourth place finish in 2014. The team’s number 44 Porsche – the only car on the grid to use Falken tyres – rose gradually through the field overnight, dealing with typically varied Eifel region weather, including showers during the night.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  2. Falken achieves top 10 finish, class victory in Nürburgring 24 Hours
  3. Falken to reveal race car, electric vehicle tyre at Geneva Motor Show
  4. Falken Motorsport adds BMW to Porsche at Nürburgring 24H
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