Germany’s Borussia Mönchengladbach has a new premium partner and official tyre partner for the 2019-20 season. The football club, which finished fifth in the Bundesliga last season, is now working together with Falken.
Falken Tyres celebrated 20 years at the Nürburgring with sponsorship of the ADAC TOTAL 24-Hour Race (N24), held on 22-23 June 2019. The Sumitomo Rubber Industries brand’s team, run by Sven Schnabl, now fields two cars at the event, and in the VLN Endurance Championship. The UK’s Peter Dumbreck and Swiss driver Alexandre Imperatori drove the BMW M6 GT3 alongside BMW factory drivers Stef Dusseldorp and Jens Klingmann to claim an excellent sixth place finish, having started 31st on the grid, while the new Porsche 911 GT3R, driven by Austrian duo Martin Ragginger and Klaus Bachler supported by Porsche factory drivers Dirk Werner and Jörg Bergmeister, finished the race in 21st, having suffered an off that put paid to its chances of a top-ten finish. Falken also supplied racing tyres to Subaru Tecnica International’s WRX STI. Tyres & Accessories took the opportunity to catch up with Falken Tyre Europe’s new chief operating officer and president, Markus Bögner, on what is probably the rising company’s most important weekend of the year.
Markus Bögner, COO and president, Falken Tyre Europe, has told Tyres & Accessories that the brand reached a “turning point” in 2018, marked by “strong sales in an increasingly competitive market, with volumes exceeding expectations.” He said that the “Falken brand has become a genuine player in the premium tyre field, with OE sales continuing to grow over the past two to three years, particularly with premium manufacturers.
Falken Motorsports has introduced a new Porsche 911 GT3 R for the start of the 2019 motorsport season. The new Porsche will compete alongside the team’s BMW M6 GT3 at the Nürburgring, continuing the Japanese tyre brand’s 20-year commitment to the legendary Nordschleife with racing cars from two premium car manufacturers.
Tyre manufacturer Falken Tyre Europe is the official sponsor of the 26th IHF Men’s Handball World Championship in Germany and Denmark.
The range of Falken Eurowinter HS01 tyres available for the coming winter has grown by a half. Falken Tyre Europe shares that a total of 99 dimensions in 13- to 20-inch rim diameters will be offered, up from 66 and covering most widely-used sizes. The Eurowinter HS01 SUV, introduced a year after the April 2016-launched car range and previously available in ten sizes, is growing to 39 sizes for winter 2018-19.
Tyre brand Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football team Club Atlético de Madrid for the 2018/19 season. The Spanish club occupies second position in the UEFA ranking, they are the current champions of the UEFA Europa League, and have just won the UEFA Super Cup in Tallin, Estonia. Falken has extended its marketing via football sponsorships across Europe in the past few years, partnering with major clubs, such as Liverpool FC in the UK.
The Falken tyre brand is extending its commitment to top class European football, and for the current season has commenced new partnerships with clubs in Germany, Spain, the Netherlands and Sweden in addition to its existing engagements.
Falken has produced a new video showcasing the 2018 ADAC Zurich 24h-Race at the Nürburgring. The video aims to give motorsport fans a sense of the challenges its Falken Motorsports team faced during the event. Read the full article to view the video.
Official Global Tyre Partner to Liverpool Football Club, Falken Tyres, has launched a new global campaign featuring LFC first team players Alex Oxlade-Chamberlain, Dominic Solanke, Trent Alexander-Arnold and Joe Gomez. The players help bring to life its global strapline ‘On The Pulse’ through the making of a unique music track.
Falken will contest its 20th season at the 2018 Nürburgring 24-Hour Race and subsequent VLN Endurance Championship. The Falken Motorsports driver line-up, which has been altered for 2018, are competing in its two GT3 cars, the Porsche 911 GT3 and BMW M6 GT3. Falken has also produced a video to mark the occasion of two decades on the Nordschleife “Green Hell”.
Falken Tyre Europe is expanding its portfolio of truck tyres, adding new sizes to its already proven GI388 for regional transport and construction-site use, introducing new high-load versions for the RI151 bus tyre and the SI011 winter truck tyre. The brand is boosting the load index of its steer axle tyres for regional use, as well as introducing high-load and XL width versions in response to market demand. These high-load tyre models have replaced their normal load index predecessors to minimise confusion and the need for duplicate stocking.
The current Red Bull Air Race World Champion and Falken-supported athlete, Yoshihide Muroya continued his run of success by securing second place in the first race of the 2018 season, held in Abu Dhabi, United Arab Emirates. For the fourth consecutive year Falken is sponsoring the Red Bull Air Race pilot as he competes in the fastest motorsport in the world.
This year, the Falken tyre brand will serve as presenting partner for the Audi Nines, an annual invitational for some of the world’s best Skicross and Snowboardcross athletes. In 2018, the event comes to Sölden, Austria for the first time and will be held on 14 April.
Masatsugu Nishino has been named the new president of Sumitomo Rubber Industries’ factory in Turkey. Currently chief executive officer of Falken Tyre Europe, a position he has held since April 2015, Nishino will take up his new role with Sumitomo Rubber AKO Lastik Sanayi ve Ticaret A.S. on 1 January 2018. Nishino’s successor as Falken Tyre Europe’s CEO has been named as Mitsuteru Tanigawa, who will assume the position from January.
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