The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
At the upcoming TIA Environmental Symposium, Mike Wezel, vice president of sales and marketing for Liberty Tire Recycling, will debunk myths about crumb rubber, its uses and its safety, reports Tire Review. The Environmental Symposium will be held 30 September-2 October at the Ocean City Convention Center in Ocean City, Md.
Top management of Canadian Tire is not at all happy, so its president and CEO has turned the company on its ear and has warned employees to shape up, says Tire Review. Stephen Wetmore, head of the massive retailer for less than 24 months, has reshuffled the top exec deck and realigned the company’s divisions under one umbrella in a move to improve the bottom line, enhance customer service and cut duplication and costs.
Goodyear has announced the appointment of Jaime Cohen Szulc as president of its Latin American region. Szulc will report directly to Goodyear's chairman-elect, chief executive officer and president Richard J. Kramer. Szulc succeeds Eduardo A. Fortunato, 57, who earlier this year announced his intention to retire at the end of 2010.
A number of senior management changes are scheduled to take effect at Bridgestone Europe on October 1. Yuji Takeuchi, chairman and former senior vice president of Sales & Marketing, and Yasuhiko Tanokashira will both return to positions in Japan. Mitsuhira (Mike) Shimazaki will join the Bridgestone Europe management group as senior vice president Business Operations. This latest posting will be Shimazaki’s third assignment to Europe.
Robert Bosch has appointed Abhijit Kallianpur as marketing manager for the Automotive Aftermarket division based in Denham. Abhijit has worked at Bosch in India for 15 years, working in Diesel Systems for much of that time. He joined the Automotive Aftermarket division in 2005 in Product Marketing, Germany. He moved back to Bosch India in 2007, taking over responsibilities for Product Marketing, as well as Purchasing and Quality Management of traded products.
In China, Cooper Tire has been continuing a series of measures designed to integrate the company into the communities in which it operates. One such programme is Cooper’s ‘Happy Soccer Class’ which recently saw Alex Koi, general manager of Cooper Tire China operations, lead his team of employees to Tanjiaqiao Central Primary School in Huangshan, also known as the Yellow Mountain, Anhui province. Since January 2010, Cooper Tire working closely with famous soccer commentator Huang Jianxiang, officially launched the Cooper Tires charity soccer with the theme of ‘The wheel of Joy – happy soccer class’. This campaign aims to teach soccer skills to the children.
ViaMichelin has announced the release of a new application that enables iPhone users to check real-time room availability and make hotel reservations directly from their handsets. The application was developed in conjunction with HRS (Hotel Reservation Service), a European leader in online hotel booking.
Ayce Systems has confirmed that the company will have two stand spaces at next month’s Brityrex International Exhibition in Manchester. The Yorkshire-based firm reports that it will be displaying a comprehensive range of wheel refurbishment products including the Wheelrite Pro and the flexible Wheelrite Combi machines on a 33 square metre stand, as well as having their LWB Mercedes Sprinter demonstration van on another stand alongside.
Products on-show are set to include the Wheelrite Pro, which reportedly incorporates “everything needed to repair and re polish kerbed scratched and corroded alloy wheels”, whilst the dual purpose Wheelrite Combi brings together, for the first time tyre fitting and alloy wheel refurbishment. Other products on show will be an Hydraulic Wheel Straightening machine, the Wheelrite Pro Spray Booth and a Dust Extractor unit.
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Duncan Platt has joined Continental Tyre Group taking on the role of general sales manager – truck with immediate effect. Platthas more than 24 years experience in the tyre industry in a variety of sales and management roles, including most recently working with Bridgestone on their pan European, regional and national fleet accounts.
“This is a very exciting opportunity for me,” said Duncan Platt, “I’m really looking forward to the challenge of working across all the tyre brands but especially to working with customers to enhance their fuel savings with the benefits of Continentals fantastic product range and services.”
India’s JK Tyre has told the country’s Economic Times that it will likely increase the price of its product range by a figure of up to 4 per cent. The rise would be put down to higher costs, especially natural rubber. The online report also said that JK Tyres’s prices have risen by more than 10 per cent since May.
Cutting-edge research expeditions may not be the first thing to spring to mind when UK battery distributor Manbat’s name is mentioned. However, a group of medical researchers have employed Lucas LG75 batteries supplied by the company to keep vital blood samples at the correct temperature while staying at a hut in the Alps. The Xtreme Alps project is designed to test the effectiveness of a dietary supplement taken to improve the body’s tolerance for lack of oxygen.
Pirelli Tire North America has expanded its OE business with Ford with the new fitment on the upcoming 2012 Mustang Boss 302 and Boss 302 Laguna Seca models, says Tire Review. The cars will be shod with P Zero and P Zero Corsa tyres, respectively.
Following its promotion last autumn that the wholesaler described as “highly successful”, Grouptyre is again teaming up with tyre manufacturer Federal for another national incentive which will see six lucky retailers win an exciting Red Letter Day experience. Grouptyre is the exclusive UK distributor of Federal, which offers high performance, light truck, 4×4 and SUV tyres. Grouptyre’s 2010 Red Letter Day runs as two consecutive promotions, from 1 September to 31 October and from 1 November to 31 December, and the winners will be chosen at random from all the entries received. For each promotion there are three Red Letter Day experiences to be won: a first prize valued at £500 and two runners up prizes worth £250.
Eric Le Corre has been appointed as managing director for Michelin Tyre PLC following the retirement of Jim Rickard. He brings with him experience of Michelin’s operations in Europe and North America after 11 years with the Company, most recently as executive vice president and chief financial officer of Michelin North America, based in Greenville.
Toyo has announced that it will use the occasion of the 2010 Goodwood Revival (17-19 September) to launch two new additions to its Proxes tyre range. The motorsport-oriented Proxes T1 Sport and the ultra-high performance Proxes C1S will make their debuts at the show, at which Toyo is the Exclusive Tyre Partner for the first time. Sarah Clavey, Toyo’s senior marketing executive, said: “This is the first year we are exclusive tyre partners for the Goodwood Revival, and what better way to mark the occasion than to launch the new additions of our Proxes range. To launch them at such a prestigious event is a great opportunity for Toyo Tires.”
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