marketing Archives - Page 92 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Posts

Yokohama Begins $13 Million Virginia Plant Expansion

Yokohama Tire Corp. is investing $13 million in expanding operations at its Salem, Virginia manufacturing plant, reports Tire Review. The project will include new tiremaking machinery, upgrading and modifying existing machines and an increase in high-performance and light truck tyre manufacturing flexibility. The expansion, which will result in a 10-12 per cent increase in production capacity, is slated for completion by August 2011, the company said.

28th October 2010/by Tyrepress Editors

Michelin North America Truck Tire Division Wins Image Award

Michelin North America’s truck tyre division was recently honoured by the American Trucking Associations (ATA) with the 2010 Mike Russell “Good stuff” Trucking Image Award as the industry supplier winner, reports Tire Review. The award, which recognizes those that creatively generate positive awareness of the trucking industry, was presented to company officials at the annual ATA Management Conference and Exhibition last week in Phoenix, Arizona.

28th October 2010/by Tyrepress Editors

Avon Tyres Backs Motorbiking Industry ‘Get On’ Drive

Avon Tyres is backing a marketing drive by the Motor Cycle Industry Association to bring more people into UK motorcycle dealerships. ‘Get On’ is a three-year programme which aims to change the perception of biking and bring brand-new people into riding motorcycles while also getting lapsed bikers back into the saddle. The campaign promotes the benefits of life on two wheels, which includes beating congestion, being more economical and environmentally-friendly, while also stressing the fun and freedom that only two wheels can give. The aim is to get around 100,000 people to try biking or two wheels for the first time.

28th October 2010/by Tyrepress Editors

Hankook Delays US Price Increase citing "Supply Difficulties"

Hankook Tire America , which previously announced it would raise prices on all consumer and commercial tyres effective with shipments on 1 November, has postponed the increase until 1 December due to “our current supply difficulty,” reports Tire Review.

27th October 2010/by Tyrepress Editors

Toyo Tires Enjoys “Successful” Goodwood Revival

Having attended Goodwood events in the past Toyo Tires has reported another “successful” year at the Goodwood Revival, at which it was the exclusive Tyre Partner for the first time. To mark the occasion, VIP Toyo customers previewed two brand new road tyres in the Proxes range, the ultra high performance Proxes T1 Sport and the Proxes C1S, tyres built for performance and ride comfort respectively. Both tyres will be made available from 2011. Toyo said that it was looking forward to continuing its deal with the event in 2011.

27th October 2010/by Tyrepress Editors

Hankook Continues to Grow Sales in Q3, Operating Profit Down

Record quarterly sales in the emerging markets of Korea, China and Hungary helped Hankook achieve growth in sales following the slight downturn in 2010’s second quarter, though year-on-year operating profit remained 40.6 per cent down on the Korean manufacturer’s 2009 results. Sales topped 1.5 trillion South Korean won (£840 million), recording 7.1 per cent year-on-year increase. The company’s third quarter operating profit was KRW163.4 billion (£91.5 million), 8 per cent down on the second quarter, where rising raw materials costs have continued to be a factor. Hankook stated it aims to achieve a sales target that exceeds KRW5 trillion (£2.8 billion) this year.

27th October 2010/by Tyrepress Editors

Michelin and Rodi to Form Alliance in Spain

International News

Michelin Spain has announced that it has initiated talks with Rodi, a leading tyre dealer in the Catalonia-Aragon region, on the subject of forming an alliance in the region. According to the company, the partnership would involve shareholdings and marketing ties, in particular through a cooperation agreement between Rodi and Euromaster. Under the agreement, Rodi would continue to operate in Catalonia-Aragon under its current tradename, with the addition of the label, “Member of the Euromaster Network.” Michelin expects the talks to be concluded and an agreement reach by the end of the year.

27th October 2010/by Tyrepress Editors

NDI Launches AP-Wheels.com

NDI has announced that wheel business AP Wheels has now launched a new website, www.ap-wheels.com. Marketing the site as “a strong link with the European agricultural sector,” NDI pointed out that the Danish company has become the largest importer of industrial tyres in Northern Europe. “NDI is a leading supplier of a full range of wheel solutions that meets the needs of agriculture and modern industry and we have nearly 40 years’ experience, initially in importing and subsequently in the production of AP Wheels. This know-how has been channelled into the manufacture of AP Wheels, a top-quality product widely used in the European agriculture sector,” said Carsten Andersen, export manager at NDI.

26th October 2010/by Tyrepress Editors

MAM Encourages Customers To 'Go Green'

MAM Software has embarked on a new push to promote paperless invoices, credits and statements, reminding its customers that they can "go green" by signing up to receive paperless accounts correspondence. Customers have the option of cutting paperwork by receiving electronic versions of invoices, credit notes and statements directly into their e-mail inbox. The documents, which are sent in Acrobat PDF format as e-mail attachments, are formatted just like their printed counterparts and can be easily read on screen.

25th October 2010/by Tyrepress Editors

Schrader Takes to Streets to Promote Sensor, Tool Line

TPMS-maker Schrader is taking the long road to Las Vegas to promote its EZ-Sensor product line to tyre dealers, distributors and consumers, reports Tire Review. Schrader embarked on a 6,400-mile journey around and across the country, leaving Detroit on 18 October and reaching the Global Tire Expo/SEMA Show at the Las Vegas Convention Center by 2 November. The “EZ Road to SEMA” Cross-Country Tour made a scheduled stop at Tire Review’s offices in Akron, its first on the journey. Carl Wacker, vice president, sales and marketing, and Tony Davenport, business development manager, are driving a custom-liveried, EZ-Sensor-fitted Toyota Prius on the Tour.

20th October 2010/by Tyrepress Editors

Goodyear Aviation Offers Tyre Rebate to US Business Jet Operators

Goodyear has targeted US operators of the Cessna Citation CJ3 and Falcon 20/50/200 business jets with a new rebate promotion called ‘Flight Options’. The manufacturer is currently offering a $100 per tyre mail-in rebate programme, which it announced today at the National Business Aviation Association’s NBAA2010 trade show. Goodyear is distributing rebate coupons and further information at its booth (number 6670).

19th October 2010/by Tyrepress Editors

Halifax Duo Shares Grouptyre/Dunlop Luxury, Motorsport Prize

Managers at Northern Accident Repair Centre in Halifax shared a luxury car and VIP motorsport package at Silverstone after winning the top prize in Grouptyre’s ‘Feel the Passion’ national promotion, organised in conjunction with premier tyre manufacturer and British Touring Car Championship (BTCC) sponsor Dunlop.

19th October 2010/by Tyrepress Editors

Kumho Receives Special Commendation for its Football Sponsorship

Korean manufacturer Kumho has been recognised in conjunction with Manchester United Football Club – which the company sponsors – for their ‘Play Safer’ programme; a road safety scheme run with a football theme and backed by Greater Manchester Police. The tyre-maker received a Special Commendation Award in the Best Club Sponsorship category at the Northwest Football Awards 2010, held at Lancashire County Cricket Club’s conference and cricket-watching venue The Point.

18th October 2010/by Tyrepress Editors

Bridgestone Prepares for First Korean F1

Rounding the final bend of its final season in the sport, Bridgestone is preparing for a new Formula One destination at Yeongam near the city of Mokpo for the first ever Korean Grand Prix on 22-24 October with its hard and soft compound Potenza tyres. The all-new Korean International Circuit has never previously held a motorsport event, meaning that the teams and Bridgestone will have to rely on simulation data before taking to the track for the first time on the Friday of the Grand Prix.

15th October 2010/by Tyrepress Editors

Bridgestone Sales Companies Gain ISO Certification

Bridgestone Europe’s group of 18 national sales companies has been accredited to the revised standard ISO 9001:2008 by Lloyd’s Register Quality Assurance. Announcing the accreditation, Bridgestone Europe’s senior vice president of Sales & Marketing, Takashi Tomioka, commented: “ISO 9001 is an important standard which we have held since 1992. Ensuring that our sales companies operate to these stringent requirements provides a systematic and visible way to lead and operate our sales organisations. This allows us to focus on meeting our customers’ expectations through consistent products and services”.

15th October 2010/by Tyrepress Editors