marketing Archives - Page 91 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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GITI Service Portfolio ‘Unique’ Within Value Segment

Since its establishment early last year, one of the primary focuses of GITI Tire (UK) Ltd. has been to provide a class leading level of service to both small and large fleets. In recent months the company has reported signing a number of agreements with UK fleets, including tyre supply for the 50 plus vehicles operated by Derbyshire based BJ Waters (Transport) Ltd. and for the 50 plus vehicle fleet belonging to Manchester’s Hadfields Transport Limited.

10th November 2010/by Tyrepress Editors

‘Our Core Competency is Invention’ – CGS Tyres

At this year’s Eima international agricultural machinery exhibition in Bologna, Italy, CGS Tyres is displaying a number of its products, such as the Agroforest, a product the manufacturer says preserves the benefits of forestry and field tyres as it is 15 per cent more durable and puncture-resistant than a standard tyre. Also being presented are tyres fitted to the latest agricultural vehicles, such as the prototype Deutz-Fahr eight-wheel 600hp Agro XXL tractor mounted with CGS manufactured Continental brand super volume tyres.

10th November 2010/by Tyrepress Editors

Suzuki Cold-weather Tyre Offer

It seems that the message about the effectiveness of cold weather tyres is gradually spreading; the latest convert is Suzuki GB PLC, which is offering a cold weather tyre promotion. Michael-Le Flay, Suzuki aftersales marketing manager, said: "Many people are unaware of the fact that when temperatures drop below 7ºC, the rubber in standard tyres becomes harder and less flexible, which affects braking and cornering performance.

9th November 2010/by Tyrepress Editors

Pirelli Renews BSB Control Tyre Supply Contract

For the past three years Pirelli has served as control tyre supplier to the British Superbike (BSB) and Supersport Championships, providing riders with a range of its Diablo tyres, some 5,500 of which are supplied and fitted over a typical race weekend by a team of 17 tyre technicians. Series organiser MotorSport Vision Ltd has now confirmed that Pirelli will continue in this role after successfully bidding for the supply tender covering the 2011 to 2015 seasons.

9th November 2010/by Tyrepress Editors

General Introduces ‘Severe Service’ Tyre

General Truck Tires is offering severe service and construction vehicle fleet operators in the NAFTA region a new all-position wide base tyre intended for super single fitment on steer and trailer positions. Named the Grabber OA (Off Road, All Position) Wide Base, the tyre is being introduced in size 445/65R22.5 during November and two further additions to the range will be made in 2011.

9th November 2010/by Tyrepress Editors

Conti ProContact wins ‘Best New Product’ at SEMA

A member of Continental’s North American tyre range, the ProContact with EcoPlus Technology, has been awarded “Best New Product” at the 2010 Special Equipment Marketing (SEMA) Show in Las Vegas. In acknowledging its receipt of this distinction, Continental notes the tyre’s low rolling resistance and fuel-saving qualities were the main factors behind the all-season tyre’s selection.

9th November 2010/by Tyrepress Editors

Point S UK Growth Ahead of Schedule

The plans of international tyre buying and marketing cooperative Point S to fill in the gaps in its European market map with a UK operation are reported to be “ahead of schedule.” In less than a year since membership talks began and just four months after the news of Point S (UK) Ltd formation was announced, the company’s plans for the establishment of one of the largest retail networks in Britain are said to be running so well that they could meet next year’s target before the end of 2010.

5th November 2010/by Tyrepress Editors

New TRIB MD Appointed

The Tire Retread & Repair Information Bureau has appointed David Stevens, 42, as its new managing director, reports Tire Review. Stevens will replace interim managing director Marvin Bozarth, who had filled the role after the TRIB board of directors dismissed long-time managing director Harvey Brodsky on 5 October. Stevens’ appointment was unanimously agreed upon by the board, which had been searching for a new managing director for the last few weeks, incoming TRIB board president Bob Majewski told media during a press conference Wednesday at the Global Tire Expo/SEMA Show.

4th November 2010/by Tyrepress Editors

Conti Shows the “Way Forward” with Expanded Portfolio

As reported in Tyres & Accessories’ October edition (see page 14), at the start of September a further thirteen European countries were added to the 24 national markets where Continental’s mobility offer has operated since February. The product, known as Conti360° Fleet Services, is specifically aimed at fleets operating across national borders and includes five components that cover the spectrum of fleet operator needs.

4th November 2010/by Tyrepress Editors

HiQ Promotes Goodyear EfficientGrip with Fuel Promo

The HiQ fast fit network is working in conjunction with Goodyear to present drivers who purchase an EfficientGrip tyre online will receive a £10 fuel voucher to be used at their nearest Sainsbury station. In addition, purchasers can receive £20, £30 and £40 if they kit their cars out with two, three or four EfficientGrip tyres online.

3rd November 2010/by Tyrepress Editors

Dealers Visit Taiwan with Federal Incentive Programme

Federal Tyres is rewarding its top-performing dealers with a tour package to Taiwan throughout the second quarter of this year. The tours give winners time to experience local customs and see the country’s best-loved tourist spots. The fully escorted tour features southern Taiwan’s fabulous ocean and mountain views and the picturesque landscapes of Kenting National Park and Kaohsiung City.

2nd November 2010/by Tyrepress Editors

Interfit Launches i-fit Industrial Tyre System

Interfit, the UK’s leading forklift tyre services provider, has today announced that it will be unveiling phase 2 of i-fit, its new concept online tyre service system at the IMHX show in November.
Via secure log in i-fit will allow users to order tyres and schedule fitting as well as to manage tyre replacement by giving detailed information on tyres fitted, hours in use and spend. Service history for every truck can be quickly accessed giving users all the information they need to manage their tyre spend and evaluate performance.

2nd November 2010/by Tyrepress Editors

Nitto Tire to Broadcast its SEMA Show on Mobile Website

For those who are unable to attend this year’s SEMA Show, Nitto Tire USA will provide images and live updates of its exhibit booth and other show events on its mobile website, reports Tire Review. The company will promote the site on an outdoor billboard, where people can use their smartphones to snap a specialised Microsoft tag to link directly to the content.

1st November 2010/by Tyrepress Editors

US Garage Supplier Introduces Tyre Inflation Programme

US Myers Tire Supply is offering a new Tire Inflation Maintenance (TIM) customer retention programme designed for tyre dealers and their customers, reports Tire Review. TIM is a US initiative “dedicated to improving safety and the environment through the promotion of regular tire inflation maintenance,” the company said.

29th October 2010/by Tyrepress Editors

Rising Costs Force MAI to Raise MAXAM Tyre Prices

MAI Group recently raised its tyre prices by three per cent and Ian Thomas, head of Sales & Marketing at the company, warned that customers should brace themselves for a further price increase in December, of up to 10 per cent, as raw material costs continue to rocket. He said: "Over the last few months, we have absorbed the raw material price rises, but it has now reached the stage where we are reluctantly having to pass on some of the latest increases to customers."

29th October 2010/by Tyrepress Editors