marketing Archives - Page 88 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Tag Archive for: marketing

Fendt Gives CGS Tyres Four As

AGCO has awarded its highest supplier rating to CGS Tyres for deliveries from January to December 2010. CGS Tyres’ brand, Continental, is mounted to AGCO’s Fendt 200 Vario – 900 Vario tractor series. In order to improve products, AGCO evaluates its suppliers’ quality, logistics, customer service and protection of the environment, in all of which CGS Tyres received the highest grade. An A rating means 99.9 per cent or more of the units were delivered without fault. CGS Tyres has received the A award annually since 1999.

20th January 2011/by Tyrepress Editors

Industrial Tyre Expert Thomas Philip Buckley Dies

Thomas Philip Buckley, founder and owner of Industrial Tires Ltd (ITL) in Mississauga, Canda, died on 14 January. "It was with sad hearts that we learned of Tom's passing," said John Ryder, a vice president with prominent materials handling equipment dealership JH Ryder Machinery Ltd in Mississauga. "Our relationship with Tom and the ITL organisation spanned four decades. His unique blend of a colourful personality, visionary leadership and intuitive business savvy will leave a significant legacy in the materials handling industry."

20th January 2011/by Tyrepress Editors

JK Tyre Announces 2-4% Price Hike

Indian manufacturer, JK Tyre has decided to raise its prices by between two and four per cent on the back of raw materials prices going “up to an all time high, touching Rs 210 or even Rs 220 per kg of natural rubber,” the company’s marketing director AS Mehta told newspaper The Economic Times.

19th January 2011/by Tyrepress Editors

Wegmann Names Thorsten Thom New MD

Wegmann Automotive has named Thorsten Thom as its new managing director. The 40 year-old industrial engineering graduate ascended to the position on 1 January 2011. He joins Felix Bode and Markus Vogler on the Group's board of directors.

19th January 2011/by Tyrepress Editors

Kings Road Tyres adds Kleber to Agricultural Product Range

Kings Road Tyres claims to be at the forefront of agricultural tyre distribution in the UK, and as an official wholesaler for leading agricultural manufacturers such as Michelin, Firestone, Trelleborg and Goodyear, as well as the exclusive UK wholesale distributor for both Taurus and Jetire brands, the company is already able to offer an extensive range of agricultural tyres. This product line-up has been further extended for 2011, with the addition of the premium Kleber agricultural tyre range.

18th January 2011/by Tyrepress Editors

Yokohama Tire Corporation Announces Management Promotions

Several strategic management promotions have been implemented by Yokohama Tire Corporation in the US, including the promotion of Dan King from vice president of sales and marketing to senior vice president of sales and marketing. “Dan has been highly instrumental in securing strong performances for Yokohama, including a record year in 2010,” remarked Yokohama Tire president and CEO Takao Oishi. “This promotion reflects Dan’s continued high level of performance, as well as his expanded role since the retirement of Jim MacMaster (former executive vice president and chief operating officer) last year.”

17th January 2011/by Tyrepress Editors

Blackcircles.com to Gain Tesco Online Presence

Persistence has paid off for Blackcircles.com. The online tyre specialist has been courting Tesco, Britain’s largest retailer, for around three years and the two companies have now finally reached an agreement under which Blackcircles.com will sell its products through a Tesco operated website. The Tesco tyre site is expected to go live in February; Blackcircles.com’s managing director and founder Mike Welch – who in former times packed shelves for the retail giant – commented that Tesco’s marketing clout “will be great for us.”

13th January 2011/by Tyrepress Editors

Quinton Tyres Opens New Head Office

Tyre supplier and fleet service provider Quinton Tyres has consolidated its operations at three sites into a single location. The new 28,000 square foot site in Dukinfield was set up with a ₤1.35 million investment and will act as a base for Quinton’s entire operations, including mobile tyre fitting, sales, accounts, marketing and a new retail on-site fitting facility.

13th January 2011/by Tyrepress Editors

JK Tyre Seeking 20% Indian Market Share

Expansion work at JK Tyre & Industries’ facility in the city of Mysore and its new project near Chennai will be completed this year and are expected to help the company secure more than 20 per cent of India’s tyre market. Speaking to the Hindu Business Line newspaper, company marketing director A.S. Mehta said the two projects would help the company attain a higher market share through raising the Mysore plant’s capacity from 800,000 to a million tyres a year and from the 400,000 tyres a year expected to be coming out of the new Chennai plant by the end of 2011.

13th January 2011/by Tyrepress Editors

Jorge Crespo New Infinity Europe General Manager

International News, UK News

Infinity Tyres Europe Ltd has appointed Jorge Crespo as the company’s new European general manager. Crespo joins Infinity following nine years at Cooper Tire Europe where, as sales and marketing director, he was a board member. Prior to joining the Cooper Avon operation in Melksham, Crespo worked in the rubber compounding industry. However, having trained as a solicitor before entering the business world, he also brings a level of legal awareness into his new management position. Crespo took up his new role on 4 January.

11th January 2011/by Tyrepress Editors

Football In, Motorsport Out at Kumho

Sport sponsorship is gaining popularity, and the tyre industry is no exception to this rule. While tyre manufacturers used to snatch up motorsport deals and then report the transference of know how and technology gleaned from racetrack experience to their on-road products, these days sponsorship of other sporting codes, such as football, basketball or golf, are increasingly playing a part in manufacturers’ marketing strategies. Now Kumho Europe also intends to follow this path. While the Korean tyre maker is currently still considering if and under which conditions its partnership with Manchester United should be extended, some Kumho people are not convinced of the deal’s benefit within Continental Europe and for this reason the company plans to begin a similar arrangement as premium partner to a team in Germany’s national football league, the Bundesliga. Speaking with Tyres & Accessories, Kumho Germany marketing manager Wolf Fuder said that negotiations to this effect are currently ongoing and therefore the company is not yet in a position to name which team it would enter such a deal with. Kumho would not, however, act as jersey sponsor.

11th January 2011/by Tyrepress Editors

How to Negotiate Production Over Chinese New Year

International News, News

With varying reports of a product shortage and increasing raw material and shipping costs, how do companies sourcing products from China expedite production when the workers in the People’s Republic down tools for two weeks over Chinese New Year? Mould maker Bluestar recently contacted Tyres & Accessories offering the following advice.

11th January 2011/by Tyrepress Editors

Reduction in Downtime Sees Suckling Re-Sign with Michelin

Suckling Transport has renewed a contract to fit Michelin tyres across its fleet following an 11 per cent reduction in tyre-related breakdowns since it began fitting Michelin tyres in 2008. The independent petroleum haulage contractor, which runs a fleet of 62 tractor units and 74 trailers from its base in West Thurrock, Essex, has also seen its regroove rate rise from zero to 53 per cent. It predicts an annual saving of £20,000 as a result of the contract renewal.

10th January 2011/by Tyrepress Editors

Yokohama Canada Reorganises Consumer, Commercial Businesses

Yokohama Tire Canada has reorganised its internal structure by creating separate commercial and consumer business units to manage the sales and marketing of the two respective product lines. This revised structure is intended to better support dealers and assist is sharpening the focus of both the consumer and commercial businesses.

7th January 2011/by Tyrepress Editors

Bridgestone Remains Tight Lipped on Firestone IndyCar Plans

In light of rumours regarding Firestone’s departure from motorsport, Bridgestone Americas has released a statement explaining its position, yet the tyre maker’s official words clarify little. Speculation that Bridgestone will dump the IndyCar Series after the 2011 season has existed after it failed to renew its tyre supply contract before the December 31 deadline.

6th January 2011/by Tyrepress Editors