marketing Archives - Page 87 of 216

Maxxis – proud to be associated with ‘successful’ Australian Open

Congratulations are in order for Serbian player Novak Djokovic, yet Maxxis International comments that a win for Britain’s Andy Murray would have been the icing on the cake for the tyre maker following a successful Australian Open. The tyre maker is an Official Sponsor of what has been dubbed ‘Australia’s greatest global sporting event’, and as part of a two-year deal will continue in this role during the 2012 tournament. The deal, signed last November, entitles Maxxis to courtside branding in the Rod Laver Arena and to use the Australian Open logo in its marketing materials and promotional activities.

10th February 2011/by Tyrepress Editors

Hankook appoints new managing director for UK market

News

Hankook Tyre UK Ltd has appointed Gang Seung Lee (Tony) to head up its Daventry based operations. He takes over the role from Richard Page who will continue to work for Hankook for the next 12 months during the handover period ahead of his retirement.

Lee is no stranger to Hankook in the UK having worked closely with Richard Page for four years before working in Hankook’s European head office in Neu-Isenburg, Germany for two years where he worked in both sales and marketing together with distribution channel planning.

9th February 2011/by Tyrepress Editors

TGI opens Peru office

News

Tire Group International (TGI) is expanding its tyre marketing and distribution in Latin America and the Caribbean by opening a new sales office in the Peruvian capital, Lima. The sales office will be headed by Fredy Montoya Soriano, who has more than 35 years’ experience in the tyre and automotive industries.

8th February 2011/by Tyrepress Editors

Michelin becomes official tyre of Sebring

News, Premium

Michelin has become the official tyre of Florida’s Sebring International Raceway, a move that coincides with the US launch of the Pilot Super Sport – a product featured on the new signage displayed around the Sebring track. The signage will make its debut in front of an audience of over 175,000 fans attending the Twelve Hours of Sebring race weekend on March 16 to 19. “It is very fitting that we begin the North American launch of our outstanding new Michelin Pilot Super Sport tyre here at Sebring, the home of America’s premier sports car endurance event, the Twelve Hours of Sebring,” commented Don Byrd, vice-president, marketing, Michelin Americas Small Tires.

Membership Required

Already a member? Log in here

8th February 2011/by Tyrepress Editors

Italian firm brings KRK forged truck wheels to the UK

News

Casalini Industriale Srl has announced plans to introduce KRK branded aluminium commercial vehicle wheels into the truck and bus market. Following Manchester-based Motor Wheel Services decision to introduce its xlite forged range as a competitor to a market segment dominated by Alcoa produced products, the decision to introduce the KRK brand is being seen as an indication of further competition.

7th February 2011/by Tyrepress Editors

Porsche drivers win N-spec Pilot Sport PS2 tyres in Michelin promo

News

Porsche fanatics David and Veronica Teer from Bodmin, Cornwall have won a set of Michelin’s N-specification Pilot Sport PS2 tyres for their Porsche 996 Carrera 2 Coupe, having entered a Michelin promotional competition run in collaboration with Porsche Centres. The competition required entrants to identify the N-marking Michelin puts on the sidewall of tyres designed specifically for Porsche.

2nd February 2011/by Tyrepress Editors

Toyo Tire USA appoints new COO

News

Toyo Tire USA (TTC) has hired former Pentel of America chief operating officer Marty Furman as the company’s new COO. In his new role, Furman will manage all functional departments at TTC, including Technical Services, Sales, Marketing, and Pricing. He will report directly to company president and CEO Yasushi Takagi.

1st February 2011/by Tyrepress Editors

Hankook Asia bumps net profit 21.1%

Career Tracks

Hankook Tire's Asian division has announced improved 2010 earnings year-on-year with its net profit reaching 424.8 billion won ($381 million) last year, up 21.1 per cent from 350.8 billion won a year earlier. The increase has come on the back of “brisk sales in both domestic and overseas markets”. Sales jumped 19.3 per cent to 3.35 trillion won, and operating profit rose 5.5 per cent to 367.5 billion won.

28th January 2011/by Tyrepress Editors

CGS Tires Changes Name to Mitas Tires North America

Career Tracks

Alongside its decision to build a tyre plant in Charles City, Iowa, CGS Tires US Inc., the US subsidiary of Czech-based CGS Tyres, has changed its corporate name to Mitas Tires North America Inc, reports Tire Review. When the new plant is ready, the renamed company will relocate its US headquarters from Charlotte, North Carolina, to Charles City, Iowa.

25th January 2011/by Tyrepress Editors

Riccardo Cichi Becomes President of Pirelli Canada

News

Riccardo Cichi has been named president of Pirelli Canada. Hired at Pirelli Canada in 1989 as market analyst, Cichi moved to Pirelli Tire North America in 1992 as operations director. He was later promoted to marketing director and then vice president of sales and marketing for the US and Canada. Departing Pirelli Canada president Marco Zambiachi has taken on new executive responsibilities with PTNA at its New York City offices. (Tire Review)

25th January 2011/by Tyrepress Editors

Falken Selects Porsche 911 GT3 R for 2011 24-Hr Nürburgring

Motorsport

Long time participant in the Nürburgring 24 Hour race, the Falken Motorsport Team has decided to run a GT3 R specification Porsche 911 on 25-26 June. The high performance tyre manufacturer says its decision to switch to the Porsche follows a successful history of campaigning Japanese sports cars in the ADAC Zurich 24-Hour Race and ties in with increasing activity of the brand in the region. Falken says the race “will be used to develop the next generation of Falken tyres.”

24th January 2011/by Tyrepress Editors

New Marketing Director Brings Global Branding Expertise to Klarius

News

Annette Forster has recently taken on the role of group marketing Ddrector at the Klarius Group. Formerly of £104 million turnover polymer specialist Victrex Plc, Annette has global experience of marketing to the automotive industry. Her previous employer reportedly had double digit growth year on year since she joined as global marketing communications manager in 2003.

21st January 2011/by Tyrepress Editors

CGS Tyres Expands in France

News

CGS Tyres has announced plans to expand in the French markets after Copadex agreed to cede exclusivity in distributing CGS-produced Continental agricultural tyres in France as of 15 January 2011. CGS Tyres now sells all its brands in France, namely Mitas, Cultor and Continental (produced under licence). This consolidation was preceded by an announcement made in September about CGS Tyres acquiring distribution rights for Mitas tyres from L’Européenne de pneumatiques. Copadex will continue to sell Continental tyres.

21st January 2011/by Tyrepress Editors

Pirelli 2010’s ‘Most Recommended’ Tyre Brand

Career Tracks

Data from tyre market research specialists Encircle Marketing shows that Pirelli was the most recommended brand in 2010. The analysis by Encircle Marketing, which continuously monitors brand recommendations found that Pirelli came top with eight per cent of all recommendations, up by almost half a point on its 2009 performance.

20th January 2011/by Tyrepress Editors

Fendt Gives CGS Tyres Four As

News

AGCO has awarded its highest supplier rating to CGS Tyres for deliveries from January to December 2010. CGS Tyres’ brand, Continental, is mounted to AGCO’s Fendt 200 Vario – 900 Vario tractor series. In order to improve products, AGCO evaluates its suppliers’ quality, logistics, customer service and protection of the environment, in all of which CGS Tyres received the highest grade. An A rating means 99.9 per cent or more of the units were delivered without fault. CGS Tyres has received the A award annually since 1999.

20th January 2011/by Tyrepress Editors

Tag Archive for: marketing

We see you are visiting us from China.