Starco developing specialist tyre aftermarket sales
2011 promises to be an exciting year for one of Europe’s major suppliers of specialist and industrial tyres the Starco Group, according to Group marketing manager Brian Lorentzen. Since the onset of the recession at the end of 2008, Lorentzen says Starco’s strategy has been to trim its organisation – “both to weather the financial storm and to prepare the company for the future. It is natural that we have focused on reducing operating costs throughout the group; by reducing unnecessary stock levels and by cutting expenditure on those activities which do not relate to our core business.” All this, of course needed to be achieved “without reducing the company’s ability to innovate and operate, and without impacting the customer satisfaction on which our current and future business depends,” as Lorentzen acknowledges.
