marketing Archives - Page 79 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Tag Archive for: marketing

Birla to combat financial pressures with expansion, management restructuring

After ending the 2010-11 financial year with a net loss of Rs 2.1 billion (£29.1 million), India’s Kesoram Industries has announced its intention to restructure the management of its Birla Tyres business unit and increase its focus on passenger car and two-wheeler tyre production. In a statement, Kesoram director (and daughter of company head Basant Kumar Birla) Manjushree Khaitan said “the company is hopeful of rebounding this year as it is in the process of putting in a recovery plan in place which includes among other things a strong management team for the tyre division, higher capacity utilisation, a more aggressive marketing policy and a change in the product mix towards high margin passenger car and two-wheeler tyres.”

6th July 2011/by Tyrepress Editors

Ling Long sponsors BEN Lynwood ‘Henley Regatta’ event

Ling Long Tyres has funded automotive industry charity BEN’s Henley Regatta celebration at the Lynwood Care Home, near Ascot. The event was attended by residents of the Home, the staff, and their families and friends, who, as Ray Diggins (BEN’s Head of Marketing) said: “always like to get involved”. Harjeev Kandhari, chief executive of the Al Dobowi Group and Jorge Crespo, European general manager of Eskay Tyres also attended the event.

5th July 2011/by Tyrepress Editors

Elgi Rubber’s solutions for the industry

At Autopromotec the chairman and managing director, Sudarsan Varadaraj told T&A: "Elgi’s objective is to provide solutions for the rubber industry. This embraces raw materials including reclaimed rubber, compounds, etc.; rubber products for repair solutions to tyres, tubes, conveyor belts etc.; repair tools and accessories for brazed abrasive tools, high speed cutters, etc.; and rubber processing machinery used in retreading equipment, presses, etc."

5th July 2011/by Tyrepress Editors

Atturo: Developed to provide performance

Developed to provide a premium quality performance tyre at an affordable price, Atturo is a relatively recent addition to the world's ultra high performance tyre brands. "It was always our intention to pioneer and successfully market a true performance tyre that was within reach of every consumer," said company representative, Michael Mathis. "The performance segment has seen numerous and variable tyre sizes, especially staggered fitments, produced by the leading quality tyre manufacturers, or witnessed somewhat less efficient products from unfamiliar suppliers. Atturo sits in the middle of the price range without sacrificing the quality demanded by the performance tyre buyer. Manufactured in Taiwan, to the highest international standards, we are totally focused on providing the tyre sizes demanded of a niche market for speciality and staggered fitments.

5th July 2011/by Tyrepress Editors

Lassa exhibits wide range

Lassa tyres, produced by Brisa Bridgestone Sabancı Tyre Manufacturing and Trading Inc, (Turkey’s largest tyre producer and Europe’s seventh largest producer), exhibited its range of products at Autopromotec.

5th July 2011/by Tyrepress Editors

National Tyres adds 10 Broadway branches to its network

National Tyres reports that it has added 10 branches to its network this month as part of the company’s expansion strategy. According to National Tyres and Autocare, the 10 new branches are a group acquisition from Broadway Retail Ltd.

“This is a very exciting development for National Tyres and Autocare,” said chairman Alan Revie: “It is a testament to the strength and professionalism of our business that we are able to expand at a time when so many retailers are contracting. It also represents a significant acceleration of our growth plans, having already added eight new branches to our network in the last 12 months alone.”

5th July 2011/by Tyrepress Editors

Sivik 3D balancers “providing extremely positive feedback”

Relative newcomer to international tyre and automotive servicing machinery Sivik has a comprehensive range of quality products that has seen exports increase, first from its Siberian home and now from its Slovakian sales office, as export manager Nikolay Valov told Tyres & Accessories in Bologna: “It was around six years ago that our marketing strategy was broadened, initially to develop sales in traditional Eastern bloc countries, but gradually this evolved to include several countries in Western Europe and beyond.

1st July 2011/by Tyrepress Editors

Nexen ramping up European SUV marketing with 28” HP tyre

Korean tyre manufacturer Nexen Tyre has announced an increase in its activities within the European luxury SUV segment, with a range of high performance products including the Roadian HP in the size 325/35R28. This is the largest Roadian HP tyre, specially developed for tuned SUVs or high-performance recreational vehicles, such as the Car Film Components Hummer presented at the beginning of May the the Tuning World Bodensee 2011 show in Germany.

28th June 2011/by Tyrepress Editors

Kumho promotes Ecowing tyre with “Invisible Car”

Kumho has announced that it will use an “interactive display” including its “Invisible Car” at this year's Australian International Motor Show in Melbourne with a green influence after making its debut at last year's International Motor Show in Sydney. The exhibit will both allow visitors “to see the tyres as a starting point in building the car from the ground up” and convey “the message that a lower carbon footprint is something we should all be striving for,” according to the manufacturer. Kumho will emphasise its Ecowing low rolling resistance tyre, the Kumho Aroma tyre which is the world’s first scented tyre and the coloured Smoke Tyre at the event.

28th June 2011/by Tyrepress Editors

Falken Tyres’ mixed 24 hours at the Nürburgring

With a huge contingency of auto- and tyre manufacturers and a crowd estimated to be close to a quarter of a million, this year’s ADAC Nürburgring 24 hour race was won by Manthey-Racing – the works team’s fifth in the last six years – as Marc Lieb, Timo Bernhard, Romain Dumas and Lucas Luhr drove the team’s Porsche 911 GT3 RSR to victory, completing a record 156 laps (3958.968km) of the Nordschleife. Tyre manufacturer and main sponsor of the event, Falken Tyre Europe – a company inaugurated in 2009 to distribute the Sumitomo-manufactured brand in the continent – also ran a highly competitive Porsche 911 GT3 R with its own team in the event, and while a change of engine and gearbox made for ultimate disappointment in terms of its finishing position, persistent top ten lap times meant the team occupied positions between 176 and 14 during the course of the 24 hours, eventually finishing 48th. Falken also supplied specially developed tyres to its eponymously named team.

27th June 2011/by Tyrepress Editors

North West motorists put cars before spouses

Buying a new car is one of the most significant purchases anyone can make but some motorists in North West considered it more important than choosing a new house, picking their own children’s names and even deciding who to marry, according to a new study.

On average local drivers take just under three months (2.74) to decide what new motor to buy, while almost a quarter (23.77 per cent) need up to six months to choose before they commit to one. The national average is 2.94 months.

23rd June 2011/by Tyrepress Editors

Kumho, Samsung enter inter-sector partnership

On June 16 Kumho Tires announced it has entered into a strategic customer services partnership with Samsung Fire & Marine Insurance, and will soon launch a full-fledged joint marketing programme. In unveiling the details of this arrangement, the Korean tyre maker commented that these days many businesses “are creating synergies through partnerships with other sectors.”

22nd June 2011/by Tyrepress Editors

NETE under ‘organisation and structural review’

Middlesbrough-based North Eastern Tyre and Exhausts (NETE) is conducting an “organisational and structural review” just a couple of months after being bought by Stapleton’s Tyre Services. While local newspapers dramatically reported that “the fate of 360 staff hangs in the balance” and the firm refused to rule out redundancies, one spokesperson told Tyres & Accessories that no decisions have yet been made and the review is focusing on the efficiency of support roles within the newly-acquired company. T&A understands that sales and logistics positions are not currently being looked at.

21st June 2011/by Tyrepress Editors

Standard Retreads and Kraiburg celebrate 5 years of cooperation in Ajman

Austrian retreading materials supplier Kraiburg sees the market for HGV retreads in the United Arab Emirates (UAE), and in Dubai in particularly, as offering “unequalled” opportunities. For retreading businesses standing one’s ground in such a limited sized market when competing with a large number of rivals was hard enough when the economy was still booming and much trickier in the current climate against the backdrop of the financial crisis. Against all the odds, Kraiburg reports that Standard Retreads can now look back on a “five-year success story.”

21st June 2011/by Tyrepress Editors

Stapleton’s offering cross-segment high performance

Wholesaler Stapleton’s offers high performance tyres from premium to budget brands, with the aim of providing a tyre for every car on the market. “With HP tyres, as with every other type, we’re steered by what our customers tell us they want: and that’s the total assurance that we’ve got every fitment imaginable available from stock – and at prices to suit every budget too,” says Stephen Childs, head of marketing & range planning. The wholesaler says it has a “proliferation of excellent products in the mid-range and budget sectors”, showing that high performance… tyres “are no longer the preserve of the wealthy end of the market spectrum”. Stapleton’s argues that it “tacitly acknowledges that quality and performance are for all of its customers at affordable prices and not just for the select few”.

20th June 2011/by Tyrepress Editors