marketing Archives - Page 78 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Bridgestone introduces management module to retail training

Bridgestone UK’s training department has announced the addition of a fourth element to its Retail Business Development training programme. Dealer Selecta Tyre has been the first to engage with the new module, believing Bridgestone to “[understand] the tyre retail business better than any other external management training company we have been involved with in the past,” according to sales director Nick Henshall: “Selecta Tyre is growing as a business and as such we recognise that our retail managers are of vital importance to us continuing to achieve our future company strategies and goals.

14th July 2011/by Tyrepress Editors

Dato’ Dr. Kamarul takes over as ANRPC secretary general

On June 30 Prof. Dr. Djoko Said Damardjati ended his three-year tenure as Secretary General of the Association of Natural Rubber Producing Countries and handed the reigns to Dato’ Dr. Kamarul Baharain bin Basir. Following the end of his term, Damardjati has taken up the post of principal scientist in the Centre for Food Crops, part of Indonesia’s Ministry of Agriculture.

14th July 2011/by Tyrepress Editors

Easy Tyres & Autocentres refurbishes two with £40,000 investment

Easy Tyres & Autocentres, the largest of HiQ’s franchisees, has invested £40,000 on extensive refurbishments to its Peterborough and Stratford branches. The stores, based in Bourges Boulevard and Western Road respectively, have seen considerable increases in footfall, according to Easy managing director Chris Kisby, having implemented HiQ’s network-wide strategies for improving the retail environment.

13th July 2011/by Tyrepress Editors

Michelin launches new-gen urban application tyre

Promising up to 20 per cent higher removal miles compared with its predecessor tyre, Michelin Americas Truck Tires has introduced its “next generation” tyre for refuse applications. The Michelin XZUS2, which replaces the XZUS, has been released in both new and retread fitments, the second of these rounding out the XZUS Pre-Mold retread line for the most commonly used sizes in refuse applications.

12th July 2011/by Tyrepress Editors

Michelin Romania forecasts 25% truck tyre sales increase

Michelin says it anticipates selling 25 per cent more truck tyres in Romania this year compared with 2010. The Romania Business Insider reports Michelin Romania marketing manager Alina Ghica as stating the company’s sales of new trucks should hit 400,000 units during 2011; during the first five months of the year sales increased almost 40 per cent to 130,000 units. “Last year, around 320,000 units were sold in Romania. We estimate an advance of 25 percent from 2010”, said Ghica.

11th July 2011/by Tyrepress Editors

Hankook motorsport, YouTube sites launched

Hankook Tire has launched a new micro site dedicated to its motorsport activities and engagements. Alongside reports and information on the various Hankook-sponsored championships, including the DTM(Deutsche Tourenwagen Masters), Le Mans, VLN, Super GT, Formula D, Time Attack Series and CRC (China Rally Championship), motorsport fans will find images and videos plus downloadable wallpaper images. The “Hankook Competition” micro site is located at www.hankooktiremotorsports.com or alternatively can be found by clicking the ‘motorsport’ link on the company’s main homepage.

11th July 2011/by Tyrepress Editors

CV Show confirms 2012 dates

The Commercial Vehicle Show LLP has announced plan for another full CV Show to be held at the NEC, Birmingham, from 24-26 April 2012. The announcement follows positive feedback from the 2011 CV Show which attracted over 16,000 people. The CV Show LLP also announced the appointment of Crystal Communications to manage the organisation of the Show, including sales, marketing and operations.

8th July 2011/by Tyrepress Editors

Conti tapping sales staff influence in the US

In an article published July 7, Bloomberg Business reports that Continental Tire the Americas spends around 15 per cent of its annual marketing budget influencing a group that holds significant clout with US consumers – tyre salespeople. Every year Conti invests around US$1 million inviting some 950 tyre salespeople to its proving ground in Uvalde, Texas in order to familiarise them with the company’s product and give them a good time into the bargain. And the tyre maker says these events pay off.

8th July 2011/by Tyrepress Editors

Nexen to introduce N’Blue eco-range in 3Q

Nexen has announced plans to introduce its new environmentally-friendly N’Blue ECO and HD tyre ranges into the European markets during the third quarter of 2011. According to the company, the name is comprised of `N`, for `Nexen` as well as the descriptive `Blue`, a colour symbolising refreshing coolness. `ECO` of course stands for `ecology` and `HD` for `handling`.

7th July 2011/by Tyrepress Editors

Bosal appoints new commercial team in UK

Bosal has created a UK commercial team, to be led by new sales and marketing director, Robin Evans. Evans, 42, officially joins Bosal UK on 1 August after a successful four years with K & N Filters as their UK sales and marketing manager. He has considerable experience of the aftermarket and distribution sectors, starting his career in 1993 with Valvoline and rising to become their EMEA business manager.

7th July 2011/by Tyrepress Editors

Titan appoints new sales VP

Titan International has named a successor to former vice-president of sales and marketing Jeff Vasichek, who left the company on May 31. Jim Allen has joined the Titan in the role of vice-president of sales and in this capacity will head up the company’s entire tyre and wheel sales group. Commenting on Allen’s appointment, Titan International CEO and chairman Maurice Taylor said “Jim has a background in the automotive industry. We believe his experience and quick learning skills will fit into our culture at Titan.”

7th July 2011/by Tyrepress Editors

Toyo names senior marketing director

Toyo Tire U.S.A. has appointed Amy Coleman its new senior director of marketing. In this role Coleman takes on responsibility for leading all aspects of the company’s marketing, placing a focus on business growth while enhancing brand equity and awareness. The department Coleman oversees includes advertising, sales promotions, communications, web initiatives, dealer support, sponsorships and events.

7th July 2011/by Tyrepress Editors

Birla to combat financial pressures with expansion, management restructuring

After ending the 2010-11 financial year with a net loss of Rs 2.1 billion (£29.1 million), India’s Kesoram Industries has announced its intention to restructure the management of its Birla Tyres business unit and increase its focus on passenger car and two-wheeler tyre production. In a statement, Kesoram director (and daughter of company head Basant Kumar Birla) Manjushree Khaitan said “the company is hopeful of rebounding this year as it is in the process of putting in a recovery plan in place which includes among other things a strong management team for the tyre division, higher capacity utilisation, a more aggressive marketing policy and a change in the product mix towards high margin passenger car and two-wheeler tyres.”

6th July 2011/by Tyrepress Editors

Ling Long sponsors BEN Lynwood ‘Henley Regatta’ event

Ling Long Tyres has funded automotive industry charity BEN’s Henley Regatta celebration at the Lynwood Care Home, near Ascot. The event was attended by residents of the Home, the staff, and their families and friends, who, as Ray Diggins (BEN’s Head of Marketing) said: “always like to get involved”. Harjeev Kandhari, chief executive of the Al Dobowi Group and Jorge Crespo, European general manager of Eskay Tyres also attended the event.

5th July 2011/by Tyrepress Editors

Elgi Rubber’s solutions for the industry

At Autopromotec the chairman and managing director, Sudarsan Varadaraj told T&A: "Elgi’s objective is to provide solutions for the rubber industry. This embraces raw materials including reclaimed rubber, compounds, etc.; rubber products for repair solutions to tyres, tubes, conveyor belts etc.; repair tools and accessories for brazed abrasive tools, high speed cutters, etc.; and rubber processing machinery used in retreading equipment, presses, etc."

5th July 2011/by Tyrepress Editors