marketing Archives - Page 76 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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AME shows a new take on logo at India show

AME International unveiled a new logo, as part of the opening of the recent Tyrexpo India show in Chennai. The Brooksville, Florida-based manufacturer of tyre changing tools and equipment modified the background of the logo to reflect the colors of the Indian flag. “Our modification to the logo is a temporary change, to show our dedication to developing the market in India,” said Keith Jarman, president of AME, who attended the exhibition in Chennai. “The logo has been well received here at the show and I expect that we will continue to use for marketing here in India.”

2nd August 2011/by Tyrepress Editors

‘Infinity is growing’: Euro-Tyre MD talks Infinity, Reach and the future

During a recent drifting event in The Netherlands, Frank van Leeuwen, managing director of Euro-Tyre, spoke about the relationship between his company and Infinity Tyres, their future together, and their combined approach to European legislation.

2nd August 2011/by Tyrepress Editors

Continental pumps up trailer tyre range with UK HTR2 and HTL2 launch

Continental Tyres is seeking to pump up its truck tyre range with two key 17.5-inch tyres in its trailer portfolio: the HTR2 for regional transport and the HTL2 for long-distance transport operations. The tyres are designed and engineered specifically for volume-based trailers and their smaller circumference allows for greater carrying capacity on regional and long-distance work.

Continental’s HTR2 boasts a high load-bearing capacity and “maximum traction” and performance on any road surface. Its special tread design with blocks and narrow grooves is designed to offer “exceptional directional control” while at the same time preventing stones becoming trapped. Furthermore, Continental’s engineers have designed the specific shape of the tread grooves on the HTR2 to for quiet running on more rigorous regional operations.

2nd August 2011/by Tyrepress Editors

Yokohama acquires YHI share in Chinese JVs

In order to fund other expansion programmes, YHI International Limited has sold its share in two joint-ventures it operated in China. In a disclosure made to the Singapore Exchange, YHI reports that on July 29 it entered into two agreements with Yokohama Rubber (China) Co. Ltd to sell Yokohama China its ten per cent stake in Hang Zhou Yokohama Tire Co Ltd and its 49 per cent share in Yokohama Tire Sales (Shanghai) Co. Ltd; the transaction will give Yokohama China 100 per cent equity in both joint venture operations. The stakes in Hang Zhou Yokohama and Yokohama Shanghai have been purchased for S$14,336,052 (£7.28 million) and S$7,999,944 (£4.06 million) respectively.

2nd August 2011/by Tyrepress Editors

Cam Systems appoints business development manager

Cam Systems has announced the appointment of former Michelin employee Richard Stainsby as its new business development manager. He will be responsible for managing and developing client relationships to director level. Stainsby has over 12 years’ experience in the tyre industry, instrumental in implementing marketing strategies, winning new business, renegotiating contracts and developing innovative customer service tools.

1st August 2011/by Tyrepress Editors

Michelin names new Guides director

A replacement for Michelin Guide director Jean-Luc Naret has finally been named – New Yorker Michael L. Ellis has filled the shoes vacated last December. In announcing the appointment, Michelin states that Ellis, vice-president of marketing and sales for the French manufacturer’s Two Wheel Tire Division since 2007, has “always been a food enthusiast” and previously “studied the culinary arts” in the US and Europe.

1st August 2011/by Tyrepress Editors

Nankang a ‘Top 100 Taiwan Brand’

Taiwan’s Bureau of Foreign Trade and the Taiwan External Trade Development Council have chosen Nankang Rubber Tire as one of the country’s 100 most outstanding brands. The “Top 100 Taiwan brands” were named at ceremony on July 26 and the winning companies were selected on a range of criteria that included brand management, industry position, and financial standing.

1st August 2011/by Tyrepress Editors

Pirelli winter range part of a ‘responsibility’ to road safety

As Pirelli observed in the July 2011 edition of ‘Truck’, the tyre maker’s in-house magazine for the commercial vehicle sector, the winter of 2010-11 was one of the severest in recent memory. The UK experienced snowfalls as early as November, it noted, causing such traffic disruptions that the Automobile Association describes the period as the most active in its 100-year history – the motoring association answered 200,000 calls for assistance on November 29 alone. In December the lowest temperatures since 1890 were reached.

29th July 2011/by Tyrepress Editors

New Infinity dealer partner programme

Recently RH Claydon decided that a new sales and distribution strategy should be adopted in the UK and Northern Ireland. markets and as such, the “Infinity Dealer Partner Programme” has been launched. According to group business development and purchasing manager, John Parker, the Infinity Dealer Partner Programme is a “new and exciting marketing concept for RH Claydon that offers many benefits to both the tyre distributor/service provider and end user in the light and heavy Truck tyre market.”

27th July 2011/by Tyrepress Editors

New on/off road tyre Michelin North America’s “most aggressive”

Michelin Americas Truck Tires (MATT) is getting aggressive – the company is releasing two new tyres for on/off road applications, including what it calls “Michelin’s most aggressive drive axle tyre for extreme operating conditions, such as logging, oil fields and mining.” This tyre, the XDY-EX2, is complemented by the Michelin X Works XDY commercial truck tyre, a product designed for exceptional traction and wear in on/off road applications.

27th July 2011/by Tyrepress Editors

KRT adds Matador and Antyre truck tyres to its range

Kings Road Tyres (KRT) has been appointed as the exclusive UK distributor in for the Matador truck and bus tyre range. The Matador brand is part of the Continental family of products and is produced in Europe. KRT’s newly acquired range includes 17.5, 19.5, 20 and 22.5-inch tyres.

26th July 2011/by Tyrepress Editors

TAFF Awards 2011 Preview – Tyre Wholesaler of the Year

Wholesalers depend on delivering customer service to stay in business and today's customers are increasingly demanding. It is a tribute to their ability to keep customers happy that all of last year's finalists – B.I.T.S., Bond International, Grouptyre, Micheldever and 2010 winners Stapleton's – have made it to this year's shortlist and are joined by a sixth finalist: Viking International. This is always a competitive category and even more so this time around with six companies to choose from.

26th July 2011/by Tyrepress Editors

Conti Automotive names NAFTA communications director

Continental Automotive has appointed Brad Jackson director of communications for the NAFTA region. In his new position, Jackson will join the Marketing and Communications team and report to Kathryn Blackwell, vice-president marketing and communications NAFTA. He will be responsible for overseeing media relations within the region.

26th July 2011/by Tyrepress Editors

Easy Tyre and Autocentres introduces mobile fitting

Midlands-based member of the HiQ network Easy Tyre and Autocentres has announced the introduction of a new mobile tyre fitting service. Emma-Jane Kisby, marketing manager from Easy Tyre and Autocentres explains: “We have introduced our mobile tyre fitting service for those customers who just cannot find the time to visit a centre.

25th July 2011/by Tyrepress Editors

Evonik carbon black becomes Orion Engineered Carbons

Evonik Corporation’s divestiture of its carbon black business is expected to be complete by 1 August 2011, but with it will also come a name change. Announced earlier this year, Evonik divested itself of it Carbon Black Business Unit and sold it to affiliates of Rhone Capital and Triton. According to the company, the new business will be known as Orion Engineered Carbons. All of the silica-based products (Aerosil, Aeroxide, Acematt, Sipernat) will continue to be manufactured and sold by Evonik Inorganic Materials.

25th July 2011/by Tyrepress Editors