marketing Archives - Page 74 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Tag Archive for: marketing

Exide ready for current and future battery market

Manufacturers wishing to succeed in any automotive industry sector need the right product for the target market. This may appear a tall order when the target market is the entire motor vehicle parc, yet Exide Technologies has developed a range of batteries that caters to vehicles with many differing and specialised requirements. Earlier in the year this attention to market coverage was acknowledged by the Institute of Transport Management (ITM), who awarded Exide Technologies the title of “Best Automotive Battery Range 2011.”

27th September 2011/by Tyrepress Editors

Westlake appoints Axle Group Holdings as sole UK PCR distributor

Westlake Tyres has appointed Axle Group Holdings Ltd – which owns both the retailer National Tyres and Autocare and wholesale Viking International – as sole distributor of its passenger tyre range in the UK. Eskay Tyres, part of the Al Dobowi Group, which brings the Westlake brand to Europe from its Chinese manufacturer Hangzhou Zhongce Rubber, said the Axle Group’s success and current growth, was “one of the reasons” it became interested in working with them. Viking has significantly increased stocks and same day delivery capability, while the retail division, National Tyres and Autocare, has recently added 20 new branches to the network this year, now totalling 240 sites.

26th September 2011/by Tyrepress Editors

Euro Car Parts: aiming for quality assured batteries at competitive prices

Euro Car Parts, the UK’s largest car and van parts distributor, reports experiencing “phenomenal growth” across its car, commercial vehicle, motorcycle and leisure battery ranges. Bill Stimson, marketing director for the Bosch, Exide and Lion brand supplier, comments “we pride ourselves on offering an unbeatable choice of batteries and have recently made significant additions to all our ranges. Being prime battery supplier to the RAC has only enhanced our reputation as the fastest emerging force in the UK battery market.”

26th September 2011/by Tyrepress Editors

Dunlop Motorcycle appoints new Motorcycle product manager

The Dunlop Tyres Motorcycle division has announced that its former design engineer Mark Sears will take up a new role as product support manager from 1 October 2011. Sears has 23 years of experience with Dunlop, having joined the company as an apprentice in 1988. He replaces Bryn Phillips directly in his latest role.

23rd September 2011/by Tyrepress Editors

Sincera – period look paired with contemporary technology

Often the tyre industry overlooks the needs of classic car drivers. Not so Falken, who is targeting this particular market with its Sincera SN807. This range of 10 to 14-inch tyres features “appropriate aspect ratios for classic cars”, and the Falken Europe says it offers “a competitively priced period-look tread with contemporary radial construction technology.”

23rd September 2011/by Tyrepress Editors

Bridgestone to increase European prices in Q4

A new round of Bridgestone Europe price rises will be rolled out in the fourth quarter of 2011. On October 1 prices for agricultural tyres will increase by an average of four per cent, while winter passenger, light commercial vehicle and 4×4 tyre prices will go up by an average of five per cent. Commenting on decision to increase prices, Mitsuhira Shimazaki, senior vice-president of Sales and Marketing at Bridgestone Europe, said that these two product groups “still require efforts to fully compensate for the raw materials hikes that we have suffered in the last two years.”

22nd September 2011/by Tyrepress Editors

HiQ announces grid girl finalists

It’s said to have required “much deliberating, cogitating and digesting,” yet the shortlist for HiQ's national grid girl competition is now ready. The fast fitter says this year’s competition received an overwhelming response from grid girl wannabes all over the UK. According to HiQ marketing manager Geraldine McGovern, the company was “overwhelmed with entries and it was a tough decision shortlisting the final ten.”

21st September 2011/by Tyrepress Editors

Tyre Shopper wins fifth Hitwise Top 10 Award

Tyre Shopper has just been awarded an Experian Hitwise Top 10 Award for the 10th time in the 5 years since its launch. Experian Hitwise monitors over 8 million online consumers in the UK to provide independent data about the websites they interact with.

20th September 2011/by Tyrepress Editors

Hankook begins exclusive Canadian Tire deal

Hankook Tire Canada is supplying Canadian Tire – Canada’s largest retailer – with an exclusive Hankook-brand “all-weather” tyre. The Hankook Optimo 4S, which carries the mountain/snowflake symbol that the Rubber Association of Canada and its US counterpart, the RMA, assigns to approved winter tyres, will be available only at Canadian Tire locations across Canada.

20th September 2011/by Tyrepress Editors

Two senior Bridgestone appointments announced

Bridgestone Americas Tire Operations (BATO) has announced two key appointments, both of which take effect immediately. Saul Solomon, previously president of BATO’s US & Canada Commercial Tire Sales division, has been named president of Bridgestone Americas Tire Operations, Latin American Tire Division (BATO LA). Solomon succeeds Humberto Gomez, who announced his retirement from BATO LA last July. Ken Weaver, formerly chief financial officer of Bridgestone Americas, has succeeded Solomon as president of US & Canada Commercial Tire Sales at BATO.

20th September 2011/by Tyrepress Editors

Stapleton’s to distribute Maxxis tyres

Tyre manufacturer Maxxis has agreed a new distribution agreement with Stapleton’s Tyre Services. The UK’s largest tyre distributor will begin supplying Maxxis products from October 1 and an exclusive distribution arrangement will commence in January 2012. Stapleton’s representatives confirmed that the latest brand to enter its portfolio is an addition to the range and existing brands will remain as they are.

The news follows Maxxis’ recent decision to end its exclusive distribution deal with Grouptyre. Maxxis reports that it is pursuing “ambitious growth and brand development plans and to achieve these it is committed to improving range accessibility in the UK.”

16th September 2011/by Tyrepress Editors

Bridgestone launches new media site, further developments to come

Bridgestone Europe has announced what it calls a “new phase” in its media engagement, the launch of a centralised location for all its multi-media content. This content is now hosted at http://www.digitalnewsagency.com/Bridgestone-Europe, a site hosted by The Digital News Agency (DNA). Bridgestone announced its new partnership with TVC, the advertising agency behind the platform, on September 9 and says that DNA, which it notes is the 2011 European PR Product of the year, enables the tyre maker to provide media content in multiple formats including broadcast quality B-roll, web quality content, imagery and audio that can be accessed and downloaded by the media at the touch of a button. All content on the site is free to download for use on TV, radio, online and other digital purposes without copyright restrictions.

12th September 2011/by Tyrepress Editors

Kumho signs up for three more Masters of F3 years

Kumho has furthered its long standing support for European F3 by extending its sponsorship of the annual Masters of F3 meeting by three years. The agreement was ratified during an official signing ceremony that followed this year’s event at Zandvoort on 13-14 August.

8th September 2011/by Tyrepress Editors

Tyre hotels “expected to be popular” – ATS-E

ATS Euromaster marked the end of the summer holiday period by opening its network of tyre hotels. The retailer is marketing the idea by suggesting that motorists can check-in their summer tyres for a winter break, while they enjoy the benefits cold weather tyres offer when temperatures drop below seven degrees Celsius. ATS-E states that it expects rooms at the hotels to be popular, given current weather predictions, and the desire not to be caught out for the third winter season running.

6th September 2011/by Tyrepress Editors

Kraiburg Austria revamps website

Having optimised its Pattern Programme a few weeks ago, Kraiburg Austria has revamped its website (www.Kraiburg-retreading.com). The content has been stripped back down to the essentials and clearly laid out. "Our aim was to create a contemporary look for the new website and to make it as user-friendly as possible", said Holger Düx, Head of Marketing and Sales Retreading Materials. "We want to help our customers to find what they are looking for at a glance".

6th September 2011/by Tyrepress Editors