marketing Archives - Page 73 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Grouptyre launches Pirelli trade promotion

On October 1 independent tyre wholesaler Grouptyre launched a new trade promotion in conjunction with Pirelli, giving independent tyre retailers the chance to stock up on the premium brand’s latest merchandise.

The initiative runs from 1 October to 30 November 2011 inclusive and retailers will automatically collect points based on their purchases of Pirelli tyres during the promotion period. Points relate to tyre speed rating, so dealers will collect one point for every S or T rated Pirelli tyre they buy, rising to five points for each W/Y/Z rated or 4×4 tyre purchased.

14th October 2011/by Tyrepress Editors

Michelin adds tyre tips, advice to US website

Michelin has introduced a range of online tools for its US market consumers; these new additions to its michelinman.com website, the tyre maker comments, will make “the complicated and somewhat confusing process of tyre buying easier and more enjoyable.” The online tools include the Team Michelin Tire Selector Tool, a tyre selection guide based upon performance preferences rather than the standard year-make-model approach; Team Michelin Experts, which involves “face-to-face” advice from Michelin tyre experts; User Tire Ratings and Reviews, an archive of more than 12,000 user reviews; Tires 101, a resource the company says even non-Michelin tyre owners will find useful; and “Call Me Please”, which enables site users to arrange a call from a Michelin Certified Product Expert to discuss their tyre needs and answer their questions.

13th October 2011/by Tyrepress Editors

HiQ names Basingstoke housewife as winning grid girl

A self proclaimed ‘basic Basingstoke housewife’ will be transformed into a glamorous grid girl for the day after winning a prestigious motorsport competition at Silverstone with the HiQ fast fit network. Mother-of- three Beverley Edwards was chosen as HiQ’s Pink Grid Girl following an intense online vote (she was 149 votes ahead of the nearest rival), meaning she will line up with Team Aon, representing one of their three drivers on the day.

12th October 2011/by Tyrepress Editors

Suzuki now offering winter tyre programme

Suzuki has joined the growing ranks of tyre dealers and more recently car dealerships offering a winter tyre programme. Michael-Le Flay, Suzuki’s aftersales marketing manager, explained: "Many people are unaware of the fact that when temperatures drop below 7 degrees Celsius, the rubber in standard tyres becomes harder and less flexible, which affects braking and cornering performance.

11th October 2011/by Tyrepress Editors

Mitas applies renaming policy to German sales company

On October 1, the German sales company operated by Mitas, ‘CGS Reifen Deutschland GmbH’, altered its company name to 'Mitas GmbH'. This renaming took place as part of the Czech Republic-based agricultural tyre manufacturer’s plan, announced in July, to bring the names of all 13 of its sales subsidiaries in line with that of the company’s core tyre brand over a three-month period.

6th October 2011/by Tyrepress Editors

HiQ offers consumer free winter tyre trials

HiQ is offering consumers the chance to experience the benefits of winter tyres in exchange for penning an independent review. In an attempt to underline the driving advantages and safety benefits of travelling on cold weather tyres once the temperature drops below 7 degrees, HiQ is teaming up with Goodyear to give away 25 sets of cold weather tyres in return for objective reports about their performance, to be showcased online at hiqonline.co.uk.

6th October 2011/by Tyrepress Editors

Birthday boy Bibendum joins advertising ‘Walk of Fame’

Bibendum the Michelin Man celebrated his 113th birthday yesterday by being inducted into Advertising Week's ‘Walk of Fame’ as “Icon of the Year”. A ceremony acknowledging the rotund white one’s special day was held in New York as part of the annual event’s activities; Michelin’s famed mascot was chosen for the honour following an online voting contest.

5th October 2011/by Tyrepress Editors

Nexen introduces N’Blue fuel saver tyres at the Nürburgring

Nexen Tyre Europe GmbH recently invited partners from numerous European countries to the Nürburgring to test the quality of Nexen’s new Nexen N’Blue ECO and Nexen N’Blue HD fuel-saver tyres.Over fifty dealers from Germany, Switzerland, Austria, Great Britain, France and Italy travelled to the Eifel (Germany) on 7 September to learn about both Nexen and its newest products. Participants were offered extensive test drives on the Nürburgring grand prix track. Using VW Golfs equipped with either the new Nexen N’Blue ECO or Nexen N’Blue HD summer tyres, the market specialists were shown the fuel-saver products’ driving and handling properties.

5th October 2011/by Tyrepress Editors

Trelleborg adds new TM600 fitments

Two new sizes have been added to Trelleborg’s TM600 agricultural radial range. With the addition of these new fitments – 480/8050 159D and 520/85R46 158A8 (158B) – the TM600 line-up now includes 29 sizes from 20 to 50 inches. Trelleborg comments that both new additions “demonstrate all the superior characteristics of the tyres within the TM600 range, including its unique TM range tread pattern that optimizes performance.”

5th October 2011/by Tyrepress Editors

Cooper appoints new European subsidiary director

Cooper Tire & Rubber Company Europe has appointed Sylvain Borré as European subsidiary director, effective immediately. Borré will report to sales and marketing director Nigel Hampson and be responsible for all commercial activity in France, Germany and Switzerland.

4th October 2011/by Tyrepress Editors

Language expert joins Sailun’s European Team

Sailun has appointed a new marketing and administration controller to its team based at the Sailun European Head Office in Birmingham. According to the company, Isabelle de Grailly brings multi-lingual communication skills and “a wealth of experience and knowledge in the handling and controlling of product logistics.”

3rd October 2011/by Tyrepress Editors

Tread depth measurers – the new speed camera?

Earlier this year, Tyres & Accessories reported on one tyre maker's installation of a tread depth measurement unit at its premises in the Netherlands. Similar equipment may become a familiar sight to British motorists in the future – and not everybody is pleased about this.

30th September 2011/by Tyrepress Editors

Graham Matcham leaves Avon Tyres

Graham Matcham, global motorcycle sales manager at Avon Tyres, has left the company after 23 years’ service to pursue other opportunities in the motorcycle industry. Announcing Matcham’s departure from the tyre maker, European sales and marketing director Nigel Hampson said “I would like to take this opportunity to thank Graham for his role in building a successful Avon motorcycle sales division and I wish him all the best for the future. Gary Bretherton, UK motorcycle manager, will continue to manage the UK market and all trade enquiries should be directed to him. We will inform the trade shortly of the revised structure to our Motorcycle Sales Department.”

30th September 2011/by Tyrepress Editors

A1 reports 2010 battery sales buoyed by severe winter

A1 Motor Stores, whose battery range includes the Yuasa, UK Batteries and Easystart brands, reports that 2010 was an “exceptional year for battery sales.” The company believes strong sales last year were pushed in part by a double-whammy winter that delivered severe weather both before and after Christmas: Cold weather, A1 points out, accelerates the demise of a ‘tired’ battery as the electro-chemical reaction slows and performance is reduced as the temperature plummets.

28th September 2011/by Tyrepress Editors

Exide ready for current and future battery market

Manufacturers wishing to succeed in any automotive industry sector need the right product for the target market. This may appear a tall order when the target market is the entire motor vehicle parc, yet Exide Technologies has developed a range of batteries that caters to vehicles with many differing and specialised requirements. Earlier in the year this attention to market coverage was acknowledged by the Institute of Transport Management (ITM), who awarded Exide Technologies the title of “Best Automotive Battery Range 2011.”

27th September 2011/by Tyrepress Editors