The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
TIA says that the renewed free trade deal with South Korea is a good deal for the U.S. tyre market. President Obama signed the renewal of the U.S. Generalized System of Preferences (GSP), which was part of a trade pact originally agreed to between the U.S. and South Korea in 2007 – Korean-United States Free Trade Agreement.
Alliance Tire Americas has introduced the FloTruck 382, a new all-steel radial flotation tyre. Developed for on- and off-highway use, the FloTruck 382 is rated for 6,610 pounds at 62 mph (3,000 kg at 100 km/h) and is DOT-compliant, the company claimed.
Westlake Tyres has announced that it has appointed Direct Tyre Sales as sole distributor of its truck tyre range in the UK. Direct Tyre Management (DTM). In order to supply the British market, DTM will promote Westlake’s TBR brand through its own “team of regional sales staff” where it will “complement” its own “retread brand”. DTM plan to distribute all Westlake TBR products destined for the UK from their Wigan Retread Factory in Lancashire. Sales of circa 90,000 Westlake TBR units over the next three years are expected.
Infinity Tyres is seeking to promote its position as one of the leading premium economy tyres in the UK market by exhibiting at next year’s Brityrex International exhibition. Announcing the news, Infinity Tyres’ managing director, Harjeev Kandhari, said: “Infinity is a very successful brand which already enjoys a high trade and consumer profile in the UK. We are committed to continuous investment in brand development and believe that exhibiting at Brityrex will provide many opportunities to meet existing and new customers in a focussed business environment.”
MAXAM Tire S.a.r.l has announced the appointment of Tim Good as the company's North American Territory Manager, effective October 2011. Tim Good previously worked for the Goodyear Tire and Rubber Company for 37 years holding a variety of positions, including manager global customer accounts, OTR Tires. In this latter position, which he held for the past 22 years, Tim Good focused on the company's major OTR customers throughout the world. He holds an MBA in marketing from Kent State University and a Bachelor of Science degree in marketing from Malone College.
Last Thursday Hankook won the National Tyre Distributors Association (NTDA) Tyres & Fast-Fit Awards (TAFF) ‘Industry Advertising Campaign’ award. According to the company, the success of Hankook’s ‘Be One with It’ TV advertising which features eye-catching and adrenalin pumping extreme sports has helped to highlight the company’s focus on ensuring optimal performance, unrivalled quality and the best possible driving experience.
Plymouth HiQ franchisee Pilgrim Tyres Ltd claimed the inaugural Tyre Retailer of the Year TAFF Award at this year’s ceremony last week; an achievement the fast fit network is calling its “biggest success story of 2011”. The victory was the result of its performance in an assessment programme including a 30-point mystery telephone call, and a clandestine branch visit designed to observe how the branch operates in real-life conditions. The award was supported by Encircle Marketing. HiQ Plymouth’s franchisee Bob Saunders said: “I am absolutely over the moon. I am delighted to win this award and it is with great thanks to the team I have around me.
Stapleton's has reponded to the news that it recently beat stiff competition to be re-named as Tyre Wholesaler of the Year at the NTDA Tyre and Fast Fit Awards 2011 held at the Hilton Metropole Hotel in Birmingham on 20 October.
Stephen Childs, head of range planning and marketing said that the award demonstrated the company’s continued commitment to its customers and the efforts made to cement strong relationship with its trade customers, as well as the hard work of its staff to ‘go the extra mile’. “To be voted as number one Tyre Wholesaler for a second year running is a great achievement, made even more special as the award is given based on the support of our customers. Our focus continues to be on developing strong customer relationships and delivering a first class service across the business,” he said.
Hercules Tire & Rubber Co has introduced its Ironman tyre brand for OTR and agricultural applications, reports Tire Review. The new line conforms to European REACH standards, and is now available worldwide.
TyreSafe has announced that one of the UK’s newest online tyre and wheel retailers, Goodgrip.co.uk has become its latest associate member. The website is the UK trading name of Bythjul Norden AB, which has been supplying winter and summer tyres to Nordic countries for the last 10 years and launched in the UK this October.
The German Fulda brand – part of the Goodyear Dunlop group – has announced its new truck tyre ranges; the Fulda Ecocontrol 2 and Fulda Ecoforce 2. The new tyres offer reduced operating costs, thanks to their new design features, according to the company. Respectively for steer and drive axles, the new ranges are for both long and regional haul service as well as in distribution, making them operationally flexible.
Following up the May launch of the Singapore tyre brand Radar’s “Mobilizing Hope” breast cancer campaign, its UK distributor joined dealers, president of the Breast Cancer Research Foundation Myra Biblowit and top breast cancer research doctors at an exclusive gallery showing of Evelyn Lauder’s photographs. Universal Tyres and Spares director Michael Jackson said: “The event was very enjoyable and it was great for us and the dealers to see how the money raised is being used in research and development, the doctors explained the progress they are making and improving communication and preventing Breast Cancer before it’s too late.“ The event was hosted by Elizabeth Hurley and Larry Gagosian, the gallery owner. Following the activities at the gallery the distributor, dealers and guests attended a dinner at Massimo restaurant where the chef patron Massimo Riccioli had created a fantastic “anti-cancer” menu.
The HiQ fast fit network says it is “well and truly tickled pink” with Dunlop British Touring Car Championship fans, whose clamour for official memorabilia helped raise £6,000 for Breast Cancer Care at Silverstone. For the third time this season, the Teams' Championship sponsor set up its pink stand and did a brisk trade in HiQ hats, large foam spanners and all number of T-shirts and goody bags. Through their efforts the HiQ team, together with the pink ladies Beverley Edwards, who won this year’s national grid girl competition, managed to boost the amount raised this season past the £15,000 mark. In total, HiQ has raised more than £80,000 for Breast Cancer Care since partnering with the charity in 2009.
Quoting figures from a survey conducted by online research firm One Poll, Manheim Auctions notes than less than five per cent of British motorists plan on purchasing winter tyres this year. Out of the 3,000 respondents to the August 2011 survey, 95.5 per cent said they are not planning to buy winter tyres despite last year’s hard winter.
On October 1 independent tyre wholesaler Grouptyre launched a new trade promotion in conjunction with Pirelli, giving independent tyre retailers the chance to stock up on the premium brand’s latest merchandise.
The initiative runs from 1 October to 30 November 2011 inclusive and retailers will automatically collect points based on their purchases of Pirelli tyres during the promotion period. Points relate to tyre speed rating, so dealers will collect one point for every S or T rated Pirelli tyre they buy, rising to five points for each W/Y/Z rated or 4×4 tyre purchased.
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