The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
General Tire have teamed up with the Hudson brothers on Swim Wild – a follow-up video campaign to the award winning Wavemaker that launched earlier this year. Swim Wild documents three brothers escaping the pressures of modern life with the aim to show UK motorists that ‘Anywhere is Possible’.
Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.
The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.
GRI has launched a new website featuring improved menu functionality and a responsive layout, making it easier to navigate on a wide range of web browsers and multiple devices.
Bridgestone has taken pole position in the 2018 Tyres & Accessories global social media ranking. The world’s largest tyre manufacturer’s @Bridgestone handle rose an impressive seven places to take first place from last year’s winner Michelin. Both @Bridgestone’s Klear and RightRelevance scores were of the highest order, with just three points separating them, resulting in a very high average of 87.7, which was ultimately three points clear of second place.
Michelin’s social media influence continues to lead the pack in the UK, according to our latest social media influence for companies operating social media networks for the local markets. And what’s more, the entire top three on this year’s table is the same as it was in 2017 – meaning Continental retains second place and Dunlop keeps third.
Windscreen wiper blade manufacturer Trico, was delighted to provide almost 100 winners with their prizes following a successful promotion it recently ran with A1 Motor Stores.
The Parts Alliance is rolling out ‘The Big Drive’ as the latest in a series of eye-catching national promotions. Billed as the ‘Luxury Edition’ and running until the end of November, the promotion gives garage customers the chance to win a Jaguar XE car in either the classy Portfolio or exciting R-Sport models.
Cooper Tire Europe has launched a new Cooper Brand Portal, providing online access to a host of digital assets for media and brand partner use. Product photography, event images and video content are now all readily available for download.
Liqui Moly has previewed its 2019 calendar, which the company promises will include a mix of “exclusive sports cars and beautiful women.” Peter Baumann, marketing director of the German oil and additive specialist, states: “Our calendar has a big fan base,” gathered over two decades. “It is intended to be a little ray of light in the stressful everyday life of a garage.”
Gert Meylemans, the former head of PR and corporate communications at Bridgestone Europe, has become senior manager communications at Eurobat, the Association of European Automotive and Industrial Battery Manufacturers.
The German oil and additive specialist Liqui Moly is continuing to expand its sport sponsorship: the company is now also the official sponsor of the World Handball Championship, which is will take place in Denmark and Germany in January. “This world championship is one of our global lead sponsorships,” says Peter Baumann, marketing director at Liqui Moly.
Worldwide Olympic Partner Bridgestone and its campaign ambassador, double Olympic gold medallist, Daley Thompson, will open a pop-up gym on London’s Southbank to mark the decathlete’s 60th birthday. The gym, which will open for one day only, will be located on Riverside Grass, Southbank, London on Tuesday 14 August and is part of Bridgestone’s Olympic partnership campaign, Chase Your Dream, No Matter What. The motivational campaign aims to inspire people of all ages, abilities and passions.
Former Goodyear Dunlop EMEA marketing and communications director, James Bailey, has joined a Birmingham-based PR, social media and communications agency Reeves, to lead a newly-created unit that will focus on the automotive, manufacturing and vehicle technology sectors.
In 1928, Trico’s European manufacturing plant opened in Brentford, England, which later moved to the current base in Pontypool, South Wales – now its European HQ.
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