marketing Archives - Page 64 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Yokohama extends orange oil technology to replacement market

Yokohama’s orange oil technology is hitting the replacement market in the US with the introduction of the Avid Ascend all-season tyre. The new range goes on sale 1 March and the initial line-up includes 45 sizes for 15 to 18-inch tyres in T, H and V speed ratings; suitable applications include passenger cars, crossover vehicles and minivans. Upon announcing the new tyre’s introduction, Yokohama Tire Corporation described the Avid Ascend as the first tyre “to collectively achieve – without compromise – exceptional all-season performance, remarkable tread life and excellent fuel efficiency.”

28th February 2012/by Tyrepress Editors

BEN presents Snap-on prize to text competition winner

Throughout November 2011 automotive industry charity, BEN ran a text competition with a special edition, top of the range Snap-on McLaren Sport tool box which had been signed by Formula One's Jenson Button the star prize. 4,300 people entered, raising £4,000 for BEN. Entrants were required to text the answer to the question: ‘BEN is the official charity of which industry?' Thousands of people responded with the correct answer – automotive – and picked at random was the winner from Devon.

27th February 2012/by Tyrepress Editors

Despite market slump, manufacturers supplying outstanding products

The UK replacement motorcycle tyre market has been in the doldrums for a couple of years now, which is a shame because, as Bike Tyrestore managing director Peter Smith opines, this past year has been punctuated by outstanding products from all manufacturers. And despite the promise of key new introductions, such as the Bridgestone Battlax Hypersport S20, Smith notes that opinions are mixed as to which way the market will go in 2012.

27th February 2012/by Tyrepress Editors

Goodyear launches Dunlop steer tyre in North America

The Goodyear Tire & Rubber Co has expanded its portfolio of Dunlop brand truck tyres with the new Dunlop SP348. The all-position steer tyre is designed for regional fleet, school bus, and pickup and delivery applications. It has a deep tread for increased longevity, a rugged casing design, enhanced shoulder ribs and stone ejectors in grooves.

24th February 2012/by Tyrepress Editors

Brityrex 2012: Ling Long to exhibit, Infinity joins Steering Group

Ling Long Tyres, distributed in the UK through LL Tyres Europe, has announced that it will exhibit at next October’s Brityrex International exhibition in Manchester’s new EventCity exhibition hall. Meanwhile, Infinity Tyres, whose Infinity brand tyres are manufactured by Ling Long manufacturer, Shandong Linglong, has joined the Steering Group for Brityrex International 2012. Infinity was responding to a request by exhibition organiser ECI and the show’s sponsor, the NTDA.

24th February 2012/by Tyrepress Editors

Canadian Tire makes 4 retail management changes

Canadian Tire Corp has mad four new appointments as it alters its core retail operations, reports Tire Review. All of the appointments are effective on 5 March. Marco Marrone, who joined the company in 2009 as executive vice president and CFO, was promoted to COO of Canadian Tire Retail.

24th February 2012/by Tyrepress Editors

2012 Motor Codes Garage of the Year voting opens

Consumer voting for the 2012 Motor Codes Garage of the Year opened today (Friday 24 February) with a four-page special published in The Sun. The award has changed slightly in 2012, with the addition of award categories reflecting large and small garages. Motor Codes has also gained support from a headline competition sponsor, Havoline.

24th February 2012/by Tyrepress Editors

HiQ launches £500k advertising campaign

Fast fit retailer, HiQ has announced that it will invest £500,000 into a national advertising campaign, re-entering mainstream advertising as a network after an eight-year absence. The network made “a conscious and strategic decision” to delay this scale of mainstream advertising in order to develop the full HiQ Franchise programme say company sources, with investment funnelled into customer service initiatives and training. The newly announced spending will be part of a seven figure investment in HiQ Programmes in 2012.

24th February 2012/by Tyrepress Editors

Infinity to launch new Ecosis car tyre range

Infinity has announced plans to release a new passenger car tyre range later this year. The Ecosis product line up is said to form the basis for a new eco-friendly range, which is reportedly designed to supersede the INF 030.

According to the company, the Infinity Ecosis will be available from the second half of 2012, after the product unveiled at the company’s Infinity partners day to be held in China in May and after its makes its official European launch during the Reifen 2012 international trade show in Essen, Germany which will take place from 5-8 June 2012.

23rd February 2012/by Tyrepress Editors

Goodyear Dunlop appoints central, south-eastern Europe managers

Goodyear Dunlop has promoted Romanian staff members, Alina Mihaescu and Daniel Matei to regional management positions. Alina Mihaescu was appointed commercial marketing manager central and south-eastern Europe (CSEE) starting from January of this year and Daniel Matei is now the trade marketing & customer training manager for CSEE.

23rd February 2012/by Tyrepress Editors

New local accounts manager at National Fleet

National Fleet has appointed James Barrington as local account telesales manager. Barrington took on the role late last year which involves him developing relationships with a number of key accounts, promoting products and services to ensure that customer needs are met and the highest level of customer service is achieved.

22nd February 2012/by Tyrepress Editors

New Discoverer S/T MAXX and A/T3 tyres boost KRT’s Cooper 4×4 options

Cooper Tires has added to its line-up with the recent introduction of two new options in its popular Discoverer range; the Discoverer S/T MAXX and Discoverer A/T3. Cooper has worked closely with Kings Road Tyres, its appointed distribution partner, for more than 10 years and Tim Bader, KRT’s purchasing and marketing manager, commented that the new options are set to make a big impact in the trade:

20th February 2012/by Tyrepress Editors

Bosch appoints braking product specialist

Edmond Kelleher has joined Bosch Automotive Aftermarket as product specialist for braking systems following his predecessor Dominik Jedrzejak’s move to the position of Bosch product manager for wipers in Singapore. Kelleher brings with him a long list of automotive industry experience, including posts at Ford and Hyundai in Germany, in which his roles included working in product definition, product planning and customer relationship management. His role at Bosch involves responsibility for braking systems in the Automotive Aftermarket, including product management, marketing, cataloguing and pricing.

20th February 2012/by Tyrepress Editors

HiQ to switch to “nearly all” online promotion

HiQ will move “nearly all” of its promotion of the HiQ fast fit network away from traditional newspapers, radio and trade press to more online exposure, the network’s Wolverhampton PR agency Connect has revealed. The move follows the revamp of HiQ’s website for a new look and engagement strategy. Social media streams will be important to the brand’s new marketing strategy, with its website introducing a multi-media blogging channel from the end of March.

17th February 2012/by Tyrepress Editors

Hankook launches Europe-wide breakdown service

During January Hankook Tire Europe began rolling out its new truck breakdown service, "Hankook Road Assist 24h". Customers in three markets – Germany, France and Spain – initially benefit from the service’s launch, and Hankook says the service will be extended to fleets in other European countries in the short term. Hankook’s existing national truck breakdown services will be integrated into the new pan-European breakdown service. Fleet customers can utilise Hankook Road Assist 24h regardless of their current choice of tyre, Hankook adds.

17th February 2012/by Tyrepress Editors