The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Shandong Ling Long has been honoured in its home country for its sponsorship of China’s National Women’s Volleyball Team. The tyre maker was recognized during a China Central Television Sports Marketing Forum at the 7th annual Top Ten Classic Cases of Sports Marketing Awards. This marketing forum is said to be one of the country’s top national meetings and is widely known as the ‘Chinese Davos’, according to Ling Long.
Florida, US-based wholesaler Tire Group International has appointed Brett Romberg its new territory manager for Canada. TGI says Romberg’s new role can be viewed as part of the company’s development goals for the North American market. According to the wholesaler, Romberg has worked in varying industries and brings a significant amount of Canada-based commercial experience with him to this new role. “Brett is a welcomed addition to our ‘TGI family’ and his experience and skill set will help solidify our position in this market,” commented Orlando Delgado, senior vice-president of Sales and Marketing.
Pirelli announced last month that Benfleet Jet Wheel and Tyres was its 2011 Pirelli Performance Centre of the year. The Essex-based branch was presented with the prestigious award at the Mercedes AMG Petronas Formula One team’s Operations Centre in Brackley on 14 February. Pirelli’s 83 Performance Centres are audited high-performance tyre dealerships, allowing Pirelli to direct owners of high performance cars in confidence.
Yokohama’s orange oil technology is hitting the replacement market in the US with the introduction of the Avid Ascend all-season tyre. The new range goes on sale 1 March and the initial line-up includes 45 sizes for 15 to 18-inch tyres in T, H and V speed ratings; suitable applications include passenger cars, crossover vehicles and minivans. Upon announcing the new tyre’s introduction, Yokohama Tire Corporation described the Avid Ascend as the first tyre “to collectively achieve – without compromise – exceptional all-season performance, remarkable tread life and excellent fuel efficiency.”
Throughout November 2011 automotive industry charity, BEN ran a text competition with a special edition, top of the range Snap-on McLaren Sport tool box which had been signed by Formula One's Jenson Button the star prize. 4,300 people entered, raising £4,000 for BEN. Entrants were required to text the answer to the question: ‘BEN is the official charity of which industry?' Thousands of people responded with the correct answer – automotive – and picked at random was the winner from Devon.
The UK replacement motorcycle tyre market has been in the doldrums for a couple of years now, which is a shame because, as Bike Tyrestore managing director Peter Smith opines, this past year has been punctuated by outstanding products from all manufacturers. And despite the promise of key new introductions, such as the Bridgestone Battlax Hypersport S20, Smith notes that opinions are mixed as to which way the market will go in 2012.
The Goodyear Tire & Rubber Co has expanded its portfolio of Dunlop brand truck tyres with the new Dunlop SP348. The all-position steer tyre is designed for regional fleet, school bus, and pickup and delivery applications. It has a deep tread for increased longevity, a rugged casing design, enhanced shoulder ribs and stone ejectors in grooves.
Ling Long Tyres, distributed in the UK through LL Tyres Europe, has announced that it will exhibit at next October’s Brityrex International exhibition in Manchester’s new EventCity exhibition hall. Meanwhile, Infinity Tyres, whose Infinity brand tyres are manufactured by Ling Long manufacturer, Shandong Linglong, has joined the Steering Group for Brityrex International 2012. Infinity was responding to a request by exhibition organiser ECI and the show’s sponsor, the NTDA.
Canadian Tire Corp has mad four new appointments as it alters its core retail operations, reports Tire Review. All of the appointments are effective on 5 March. Marco Marrone, who joined the company in 2009 as executive vice president and CFO, was promoted to COO of Canadian Tire Retail.
Consumer voting for the 2012 Motor Codes Garage of the Year opened today (Friday 24 February) with a four-page special published in The Sun. The award has changed slightly in 2012, with the addition of award categories reflecting large and small garages. Motor Codes has also gained support from a headline competition sponsor, Havoline.
Fast fit retailer, HiQ has announced that it will invest £500,000 into a national advertising campaign, re-entering mainstream advertising as a network after an eight-year absence. The network made “a conscious and strategic decision” to delay this scale of mainstream advertising in order to develop the full HiQ Franchise programme say company sources, with investment funnelled into customer service initiatives and training. The newly announced spending will be part of a seven figure investment in HiQ Programmes in 2012.
Infinity has announced plans to release a new passenger car tyre range later this year. The Ecosis product line up is said to form the basis for a new eco-friendly range, which is reportedly designed to supersede the INF 030.
According to the company, the Infinity Ecosis will be available from the second half of 2012, after the product unveiled at the company’s Infinity partners day to be held in China in May and after its makes its official European launch during the Reifen 2012 international trade show in Essen, Germany which will take place from 5-8 June 2012.
Goodyear Dunlop has promoted Romanian staff members, Alina Mihaescu and Daniel Matei to regional management positions. Alina Mihaescu was appointed commercial marketing manager central and south-eastern Europe (CSEE) starting from January of this year and Daniel Matei is now the trade marketing & customer training manager for CSEE.
National Fleet has appointed James Barrington as local account telesales manager. Barrington took on the role late last year which involves him developing relationships with a number of key accounts, promoting products and services to ensure that customer needs are met and the highest level of customer service is achieved.
Cooper Tires has added to its line-up with the recent introduction of two new options in its popular Discoverer range; the Discoverer S/T MAXX and Discoverer A/T3. Cooper has worked closely with Kings Road Tyres, its appointed distribution partner, for more than 10 years and Tim Bader, KRT’s purchasing and marketing manager, commented that the new options are set to make a big impact in the trade:
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