marketing Archives - Page 63 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Tag Archive for: marketing

Brightly solved – Trelleborg and Fendt launch new agri ad campaign

A new joint communication programme has been launched by Trelleborg and agricultural vehicle manufacturer Fendt in order to publicise the two companies’ efforts towards enhanced farming productivity and efficiency. Under the title ‘The productivity equation, brightly solved’, the new campaign shares that the productivity assessment for agricultural operations may involve complicated calculations, incorporating a lot of factors such as fuel, manpower, machine configuration, software or facilities. However, this advanced equation can be ‘brightly’ solved by adopting the combined Fendt and Trelleborg solution, which the two companies says maximises productivity and controls to boost the operating result of farming professionals.

12th March 2012/by Tyrepress Editors

Swedish touring championship to run on Hankook tyres

Hankook has signed on as official tyre supplier to the Swedish TTA – Racing Elite League (Elitserien i Racing) touring car championship, and will provide competitors with its Ventus F200 slick and Z207 rain tyre for each of the coming season’s eight races. Announcing the deal, Hee-Se Ahn, Hankook Tire vice-president for Marketing & Sales in Europe, stated “we are truly excited about our new partnership with the TTA. With this partnership we are taking a significant next step in our European motorsports engagement as it is the first time we are the exclusive tyre supplier to a racing series in the Scandic markets. The TTA’s approach to motorsport of constant refinement of their cars with innovative materials and designs is the type of racing that perfectly matches our company motto 'Driving Emotion'.”

12th March 2012/by Tyrepress Editors

TGI appoints new territory manager

Tire Group International has announced another new addition to its international sales team. The Florida, US-based wholesaler has appointed John Abreu its new territory manager for Puerto Rico & Colombia. Abreu has been in the automotive industry for more than ten years and TGI comments that he brings a vast amount of experience and knowledge in the passenger, light truck, truck, industrial, agricultural and OTR tyre segments with him into this new role. Previously, Abreu worked for more than five years at General Motors as its fixed operations director.

9th March 2012/by Tyrepress Editors

Free anti-theft solution for motorcycles

Motorcycle insurance broker Carole Nash is to introduce free security marking kits as a standard benefit not only on all new road and off-road policies, but also on renewals. The move comes after a successful trial of Carole Nash DNA+ at the end of last year, which saw thousands of satisfied customers apply the anti-theft measure to their cherished motorcycles.

8th March 2012/by Tyrepress Editors

Wheelwright launches 2012 Calibre Couture wheel range

Kent-based distributor Wheelwright has launched the Calibre Couture range onto the UK market. The company said the collection of diverse designs would sit above the firm’s Calibre portfolio; the Couture range is aimed at the upper end of the vehicle parc, with several distinguished designs and fitments.

7th March 2012/by Tyrepress Editors

KRT launches new Aeolus tyres UK website

Kings Road Tyres (KRT), the exclusive UK distributor of Aeolus truck, bus and OTR tyres has launched a new website for the brand to improve awareness and knowledge of the company’s range of specialist tyre applications.

7th March 2012/by Tyrepress Editors

Vipal to show 3 new treads at Reifen 2012

Vipal – the leading Brazilian company in South America and one of the largest retreading and repair material manufacturers in the world – has shared details of its exhibit at this year’s Reifen 2012 show which will be held in Essen, Germany, from 4 – 8 June. In short Vipal will present three new designs of pre-cured treads.

6th March 2012/by Tyrepress Editors

Korean, Japanese evaluations confirm Enfren Eco rolling resistance credentials

Hankook reports its Enfren Eco H433 has been given the top grade for energy efficiency in the ratings set out by the Korea Energy Management Corporation. The tyre maker says the H433 is the first tyre from a Korean manufacturer to receive this grade. In December 2011 the tyre also received the highest AAA rating for rolling resistance in the labelling system set up by the Tire Fair Trade Commission in Japan.

6th March 2012/by Tyrepress Editors

Female participation in tyre R&D increasing, says Conti

On 1 March eleven graduates commenced Continental’s Explore Tires Research & Development trainee programme, and the German tyre maker has noted that – for the first time ever – female inductees outnumber their male counterparts; for 2012, the new intake of tyre research and development trainees includes six women and five men. Conti says that the proportion of women accepted for training in the research, development, production and marketing of tyres has been increasing over a number of years.

6th March 2012/by Tyrepress Editors

Michelin confident of meeting ambitious objectives

In the last Michelin Annual and Sustainable Development Report that group managing partners Michel Rollier and Jean-Dominique Senard will jointly present, the two leaders of the French company commented on a 2011 punctuated by the start of the tyre maker’s new four-year business plan and rocketing commodity prices. For this year they share that growth is anticipated in emerging markets and North America, while Europe will most likely deliver more modest results. Rollier also expressed his “full and absolute” confidence in his successor, who is expected to take over sole leadership in May.

6th March 2012/by Tyrepress Editors

Indian CV tyre radialisation may reach 40% in two years

A number of Indian tyre makers have shared their views on commercial vehicle radialisation with the Financial Chronicle. Estimates of current radialisation levels within this sector vary between 18 and 24 per cent, and all who spoke to the newspaper believe the radial to cross-ply ratio will change dramatically in the coming years.

5th March 2012/by Tyrepress Editors

Continental to take over ContiTread sales in April

As of April 2012, Continental and Marangoni Group will hand over the promotion and sales of ContiTread pre-cure treads to Continental Tyre Group Ltd in the UK and Ireland. Commenting on this move, commercial marketing manager Tracey Hyem said “the addition of ContiTread to our core sales offering, further underlines Continental's commitment to the ContiLifeCycle concept. Customers will now have one contact for all elements of ContiLifeCycle, and can rely on comprehensive advice to help reduce costs through better fuel consumption and longer tyre life.”

2nd March 2012/by Tyrepress Editors

BKT Europe announces new MD, Italian distributor

Off-road tyre specialist BKT has reported two important new developments in its European operation since the start of this year. The first of these is the appointment of Lucia Salmaso, who as marketing director has directed strategic marketing and communication activities at BKT Europe srl since the start of 2009 and helped to establish the European subsidiary’s headquarters in Seregno, near Milan, Italy, as managing director of BKT Europe.

2nd March 2012/by Tyrepress Editors

Conti growth ‘sets new records’

Continental Corporation says its 2011 sales, operating results and net income results “set new records.” Reporting at the company’s annual financial press conference on 1 March, l CEO Dr. Elmar Degenhart said in 2011 Continental “grew nearly twice as much as the relevant markets in almost all business areas and generated a sales increase of 17 per cent to 30.5 billion euros. At the same time, our operating result (EBIT) increased twice as fast as sales to approximately 2.6 billion euros. We significantly improved our EBIT margin from 7.4 per cent in the previous year to 8.5 per cent. For the first time since 2006, all divisions were in the black again despite of the acquisition-related write-downs that will continue up to and including 2014.” He further reported adjusted EBIT (adjusted in particular for acquisition-related write-downs and special effects) of “a good 3 billion euros” and a margin of 10.1 per cent, figures exceeding the forecast issued at the start of 2010.

1st March 2012/by Tyrepress Editors

Shandong Ling Long praised for Chinese volleyball support

Shandong Ling Long has been honoured in its home country for its sponsorship of China’s National Women’s Volleyball Team. The tyre maker was recognized during a China Central Television Sports Marketing Forum at the 7th annual Top Ten Classic Cases of Sports Marketing Awards. This marketing forum is said to be one of the country’s top national meetings and is widely known as the ‘Chinese Davos’, according to Ling Long.

29th February 2012/by Tyrepress Editors