Bridgestone to continue ski sponsorship
Bridgestone Europe indicates that is sponsorship of the Audi FIS Alpine Ski World Cup events will continue in the 2012/13 season. The company will thus be a main partner at 35 World Cup Alpine Ski events in eight European countries – Austria, Finland, France, Germany, Italy, Slovenia, Sweden and Switzerland – starting in October 2012. As in the previous season, Bridgestone will supplement its sponsorship branding package on start huts, gate flags and athlete singlets with high-visibility track-side signage and local marketing programmes.