marketing Archives - Page 58 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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New UAN website launches

Automotive buying group United Aftermarket Network has launched its new website, one of its new initiatives aimed at supporting its distributors’ part-selling businesses. In order to deliver this support, UAN now allows distributors to access instantly its approved supplier agreements online, allowing real time access to supplier data. The new site, described as a complete overhaul of its predecessor, also includes a comprehensive section on its central rebate programme.

24th May 2012/by Tyrepress Editors

Goodyear Dunlop Truck Tyres labelled

Just days after the company announced that its passenger car tyre ranges have been successfully labelled according to the forthcoming European legislation, Goodyear Dunlop has announced that it has completed the testing of some 500 different truck tyres, covering 16 tyre types in over 55 different sizes, ensuring that these are ready to meet the rules that come into force 1 November 2012.

23rd May 2012/by Tyrepress Editors

BEN announces Summer Fete details

Automotive industry charity, BEN has announced details of its Summer Fete activities at its Birch Hill and Lynwood Care Centres. On 30 June 2012, more than 200 vintage and classic vehicles will start a 20 mile Rally Tour from Ascot Racecourse travelling via Windsor Great Park on their way to Lynwood Care Centre, where they will be on display from 12:30. Meanwhile on Sunday, 1 July 2012 Birch Hill’s Summer Fete will take place between 14:00 and 16:00 within the grounds of the Care Centre in Norham.

22nd May 2012/by Tyrepress Editors

TGI to distribute Kenda in Puerto Rico

International News

Tire Group International and Kenda are pleased to announce that they have entered into a distribution agreement for TGI to distribute Kenda branded tyres in Puerto Rico. TGI will offer Kenda’s specialty tyre segment which consists of trailer, turf, ATV and industrial tyres as well as its passenger, SUV and light truck tyres. TGI will offer both direct factory shipments as well as fill-ins from its Miami facility.

22nd May 2012/by Tyrepress Editors

Fritz Schaad retires – dual wheel production continues under Starco brand

From humble beginnings on their father’s farm, Fritz and Rudi Schaad began the manufacture of what is now recognised as one of – if not the best – dual wheel systems on the market. Now, After 50 years in the business, Fritz Schaad has announced his retirement from daily management from the Swiss company, where he had been responsible for sales and marketing for many years. Despite his retirement Fritz will, along with brother Rudolph, continue to support the company, which has been part of the Starco Group for the last five years. Rudolph has announced plans to retire in 2014, and leadership of Starco Schaad is now in the hands of Sven Holmes, who has been who has been working at the Schaad factory for nine months in preparation for assuming responsibility of the company established by the Schaad brothers.

22nd May 2012/by Tyrepress Editors

GT Radial to launch 4 TBR, 2 PCR tyres at Reifen 2012

GT Radial has announced that it will launch four new truck tyres and two new car tyres in Hall Three at Reifen 2012, including a flagship product for the ultra high performance sector. The company’s first retreaded truck tyre – the GT REE Tread, or GTR990 – will also be displayed at Messe Essen, making its first European appearance having been launched at The Commercial Vehicle Show 2012. The retread is a hot cure bead-to-bead retread built on GT Radial casings, available in a regional trailer pattern and in 385/65R22.5 sizing.

18th May 2012/by Tyrepress Editors

Michelin publishes online truck tyre labelling guide

Michelin has launched a dedicated truck tyre labelling information module on its website. The site aims to present all the information fleet operators need to know about the legislation, including why it is being introduced, what tyres it covers, an overview of the different rating criteria and what benefits it offers fleets. Sharn Samra, Michelin’s head of truck & bus marketing in the UK and Ireland, explains: “The introduction of tyre labelling is a big step for the industry and will act as an important decision-making tool for fleets. Naturally, Michelin is keen to support any initiative which will improve the overall quality of tyres on the market.”

17th May 2012/by Tyrepress Editors

Trelleborg extends TM100 range

Trelleborg Wheel Systems has added two new sizes to its TM100 tyre range designed for row-crop applications – the 380/90R50 151A8 (151B) and 380/90R54 158A8 (158B). As a result the Trelleborg TM100 range is now available in 11 sizes from 32 to 54 inches.

17th May 2012/by Tyrepress Editors

DAF selects Goodyear low rolling resistance tyres

DAF has selected Goodyear Marathon + low rolling resistance tyres for standard equipment on its latest Advanced Transport Efficiency (ATe) trucks. According to the tyre manufacturer, the news comes as a result of the partnership between the two companies aimed at providing vehicles with optimized fuel consumption, yet with no compromise on other performance areas.

16th May 2012/by Tyrepress Editors

Lassa sponsoring V1 Challenge

Lassa Tyres has become tyre sponsor for the V1 Challenge Moldova – a series held in a number of cities and run using Volkicars, a race car developed by Turkish racing driver Volkan Işık. And while Lassa’s sponsorship deal is new, the tyre maker can claim a further connection of sorts to the V1 Challenge – the series was developed by Işık, who led the Lassa Rally Team from 2007 to 2010.

16th May 2012/by Tyrepress Editors

First overseas Pro-Align award winner announced

Fastlane Ltd in Malta has been awarded Pro-Align’s Alignment Centre of the Month for April – the first time the accolade has been awarded outside of the UK. Paul Beaurain, managing director, Pro-Align, said: “Fastlane is resolute about being the alignment specialist in Malta and continues to work hard to expand its business. They are incredibly enthusiastic in everything they do and are a worthy winner of our April award.”

15th May 2012/by Tyrepress Editors

GT Radial launches truck retread at “successful” CV Show

GT Radial launched its new truck products the GSR220 steer tyre and the GDL617 drive tyre from its stand at the 2012 Commercial Vehicle Show at the Birmingham NEC, but it was the company’s Ree Tread tyre – its first commercial retread tyre – that commanded much attention from visitors to the stand. The company said that the show had been “a real success”, with over 30 high-quality leads, including a large number of senior national and European key fleet contacts, gained from its participation.

15th May 2012/by Tyrepress Editors

UK launch for Pirelli Grand Prix Challenge

The Pirelli Grand Prix Challenge, which first went live in the US in 2011, has now been expanded to the UK market. The tyre maker has high expectations for the online Formula One prediction game – last year, the American GP Challenge website received 140,000 unique visits and had over 700,000 page views. Prizes to be won through the challenge include a trip to the 2013 United States Grand Prix in Austin, Texas.

14th May 2012/by Tyrepress Editors

Conti: PremiumContact 5 to be benefit from large-scale demand

Despite trends pointing towards ever-increasing rim diameters, tyres for smaller vehicle categories still enjoy strong customer appeal. This is due not only to rising demand in Central Europe but also to the trend towards growing numbers of smaller cars in the compact and medium-size categories. Traditionally strong in the OE business, thus Continental expects a healthy response to its latest summer tyre, the ContiPremiumContact 5.

11th May 2012/by Tyrepress Editors

Goodyear Dunlop tests thousands of tyres ahead of EU tyre labelling

Goodyear Dunlop has tested 1200 Goodyear and another 1000 Dunlop branded tyres ensuring that these are ready to meet the new EU tyre labelling regulation that takes full effect on 1 November 2012. The tests covered 70 and 50 tyre types for Goodyear and Dunlop respectively.

According to the company, the grading of all the tyres took nearly a year and was done at the Goodyear Innovation Center in Luxemburg, which is the company’s main tyre research and development facility in the region. The new regulation requires each manufacturer to test tyres internally for the new gradings, based on strictly defined EU testing methods.

10th May 2012/by Tyrepress Editors