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The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Bridgestone extends, tweaks American football sponsorship deal

Bridgestone’s high-profile sponsorship of the National Football League in the US, which got underway in 2007, has been extended for a further four years. Under the terms of the new agreement signed between Bridgestone Americas Tire Operations and the NFL, sponsorship will continue through to 31 March 2016 and Bridgestone will no longer sponsor the Super Bowl Halftime Show. Instead, the tyre maker says it will focus on “reinforcing the Bridgestone brand performance message” at various games throughout the season, culminating at the Super Bowl. The Bridgestone brand will continue to be the “official tyre” of the NFL.

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Related news:

  1. Bridgestone Americas launches sport-oriented brand campaign
  2. Conti to sponsor US football event
  3. Yokohama Tire Extends NFL Sponsorship Commitment
  4. Fourth US football deal for YTC
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Micheldever appoints GT Radial brand manager

Inspired by a “strong product offering”, large UK wholesaler Micheldever Tyre Services has appointed Matt Horscroft to the newly created position of GT Radial brand manager. GT Radial's distributor in the UK, Micheldever has forged a strong relationship with the GITI Tire-manufactured brand. GT Radial general manager UK, Brian McDermott has described Micheldever's commitment as “unquestionable”. In return, Micheldever said that GT Radial’s commitment to quality – demonstrated recently at MIRA (see Tyres & Accessories’ June edition for details) – and comprehensive new product programme had inspired the creation of the role. Horscroft has over 22 years in the sector with manufacturer and distributor experience gained in sales, marketing and purchasing roles.

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Related news:

  1. Scottish tyre dealer’s 4 sites become GT Radial Performance Centres
  2. GiTi Tire appoints German TBR Sales, Marketing manager
  3. Michael Andre to leave Giti Tire
  4. GT Radial working with Micheldever on Performance Centre programme
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UK automotive industry targeting manufacturing records

UK automotive manufacturers have set their sights on breaking all-time manufacturing records by the end of 2015. The confidence is fuelled by multi-billion pound investments committed to the country over the past 18 months that will see production expanded, new models introduced and thousands more people employed.

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Related news:

  1. Wheel Manufacturing in the UK
  2. Jaguar investing £350 million in new Wolverhampton engine plant
  3. Oxon F1 exhaust manufacturer moves to new, larger factory
  4. Bridgestone sponsoring V8 Supercars team
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Michelin releases passenger car tyre wear data

While talk of the new tyre labelling rules remains a hot topic, Michelin has released data showing that its products last the longest. Of course treadwear isn’t mentioned on the new label, but Michelin’s long-term survey of a FN50 fleet recorded every tyre change mileage on its vehicles over the last six years for its most popular car, the Ford Focus. Interestingly the company has also reported the results of leading premium competitors Bridgestone, Continental and Pirelli.

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Related news:

  1. High performance tyre sales support UK market development
  2. Blackcircles.com Adds Autocar Tyre Tests to Website
  3. Pirelli Motorcycle Tyres Received More Recommendations than Reported
  4. Confirmation of Pirelli Angel GT mileage still pending
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Dolan replaces Tye as Goodyear Dunlop retail director UK

Farrell Dolan has replaced Peter Tye as retail director UK at Goodyear Dunlop. Dolan, who has over 20 years’ experience in the automotive industry, and more than six with Goodyear Dunlop, will be responsible for the business’ retail operations across its HiQ franchise brand and network of retail partners. Former retail director Tye resigned from the company to pursue other opportunities, according to Goodyear Dunlop. Commenting on Tye’s departure George Rietbergen, Goodyear Dunlop UK & Ireland general manager, says: “Peter made a great contribution to our retail business and he leaves with our best wishes. Together with Farrell and the team, we are now focused on the exciting future ahead for our retail division.”

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Related news:

  1. HiQ rolls out label education programme for partners
  2. Former HiQ Boss Joins Paragon’s Senior Management Team
  3. Senior Goodyear appointments named
  4. Goodyear Dunlop Truck Tyres labelled
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Revenue potential of Snap-on’s Hofmann aligners

Snap-on Equipment’s extensive Hofmann range of wheel alignment equipment could generate a net income of over £30,000 per year even given conservative throughput expectations, according to the company’s recent field research. Snap-on says its range accommodates any workshop and level of service volume, while the leading European manufacturer of garage equipment also offers wheel alignment service expertise and aftersales care. Its most recent machines feature the latest full 3D four wheel alignment technology.

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Related news:

  1. Snap-on Equipment Courting Entry-Level Market with New Balancer and Changer
  2. Bosch Launches New Tyre Service and Alignment Range
  3. Snap-on Equipment On Show at Brityrex International
  4. Hofmann extends Spring/Summer Collection promotion
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OE key to Bridgestone’s high performance portfolio

Competition in the high performance tyre market is growing as second line and budget brands bring aggressive performance patterns and larger diameter sizes to market. Established premium tyre makers, who previously had the market all to themselves, now share the performance segment with an abundance of lower-priced products. How can a premium tyre maker maintain its market share in such an environment?

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Related news:

  1. F1 innovations give “significant advantage” to Bridgestone UHP S001 Potenza
  2. Is Bridgestone Also Pulling out of MotoGP?
  3. Semi-resurfaced Indianapolis circuit poses Bridgestone challenge
  4. Bridgestone MotoGP tyres “too hard” – Capirossi
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Westlake elevated to flagship Hangzhou ZhongCe brand

At a gala dinner held during the week of the Reifen 2012 show, Ge Gurong, vice-president of ZhongCe Rubber, unveiled the tyre maker’s short-term plans for the Westlake brand. Mr. Ge told European Westlake dealers the decision has been made “with immediate effect” to end pattern sharing amongst Hangzhou ZhongCe’s different tyre brands, and from this time forward Westlake will be promoted as the company’s flagship brand.

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Related news:

  1. A new era dawning, says Lanxess
  2. Toyo launches AB-rated NanoEnergy 1 tyre
  3. Hercules displays new rubber at Reifen
  4. Latest ATG ranges reflect significant R&D investment
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Alliance unveils a new approach to dual excavator tyres

At Reifen 2012, the Alliance Tire Group presented a new off-road tyre it says represents an innovative approach to dual-tyre configuration for excavators. Called the 528 Dual Master, the new product solves the problem of stones becoming embedded between double tyres. It does this through the use of a unique sidewall construction that enables close contact between the two tyres. “There is normally a rubber spacer between the tyres, but stones nevertheless get between the tyres and cause punctures,” commented ATG marketing communications manager Tal Rappoport to Tyres & Accessories. “The 528 Dual Master is the first tyre model for excavators that doesn’t require this spacer, and stones therefore can’t get penetrate this space.

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Related news:

  1. Latest ATG ranges reflect significant R&D investment
  2. Continental pumps up trailer tyre range with UK HTR2 and HTL2 launch
  3. Hercules displays new rubber at Reifen
  4. Private brands a continued Deldo focus
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Michelin catering to a proliferation of performance sizes

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According to Michelin commercial director Malcolm Scovell, 17-inch and larger passenger car tyre fitments – the sizes considered high performance – now account for approximately 25 per cent of the UK market. And despite a nine per cent decline in the overall passenger tyre market in 2011, this particular segment grew some 17 per cent. New high performance sizes are regularly added to what is becoming a market rich in individual fitments.

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Related news:

  1. Michelin Wins Manufacturing in Action Award
  2. Michelin unveils latest moto offerings
  3. Continental launches ContiPremiumContact 5 in Barcelona
  4. Trelleborg demonstrates benefits of optimising tyre pressure
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Starco enters the tractor radial market

Today, at the opening day of Reifen 2012 tyre show in Germany, Starco announced its entry into the tractor radial tyre market. The company describes its entry into this area, which centres on a new distribution agreement with the tyre manufacturer ATG, as “a move that breaks with the past and indicates the shape of things to come.” Under the agreement, Starco will now distribute ATG’s Galaxy tractor tyre range in Denmark, Sweden, Poland, Germany and the Benelux countries.

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Related news:

  1. Trelleborg and Same Deutz-Fahr partner for Agrotron TTV launch
  2. Kirkby Tyres to exhibit at LAMMA 2012
  3. Growth continuing at NDI
  4. Titan net income down 42.5% yoy in Q1 2013
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Network welcomes HiQueen’s jubilee safety message

A woman wearing a brightly coloured outfit that may or may not be “Her Majesty the Queen” has issued motorists with a Bank Holiday safety message on a recent visit to HiQ Tamworth. With the jubilee weekend celebrations coming this weekend, “Elizabeth” visited HiQ – minus Philip and her corgis – to urge drivers to get free safety checks ahead of their Bank Holiday journeys. The royal appointment was organised in an attempt to educate motorists about the importance of regular vehicle health checks, and the HiQ-ueen recorded a video for her subjects on the matter: http://youtu.be/MvrCjer-88A.

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Related news:

  1. Millions of Cars Lacking a Winter COAT, says Kwik-Fit
  2. Toyo enters Malaysian fast-fit market as part of ‘aggressive’ retail strategy
  3. Could new Hunter machine help increase breadth of servicing sales opportunities?
  4. Halfords Autocentres joins TyreSafe
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New plant to facilitate Nexen’s global OE plans

Nexen Tire’s new factory in Changnyeong, South Korea has entered service, and according to Joo-Ho Song, senior managing director, global marketing at Nexen, the facility will play a key role in the tyre maker’s ambitious plans. Output at Changnyeong will initially be a modest 3 million units in 2012 and will build up, aided by five planned further factory expansions, to 21 million units – 60,000 tyres a day – by 2018. By that date, Nexen says it will have invested a total of 1,200 billion won (£650 million) in the plant.

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Related news:

  1. Nexen Tyre opens warehouse in Fulda
  2. Porsche fits 19” Goodyear Eagle F1 Asymmetric 2 to new 911
  3. Nexen increases China production, sales presence
  4. 11th CITExpo to be ‘largest’ show yet
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Kumho official tyre of US Soccer Federation

Kumho Tire U.S.A. has signed on as the “official tyre sponsor” of the United States Soccer Federation and the men’s and women’s national teams. “Kumho's sponsorship of the U.S.S.F. fits well with our national branding campaign that encourages an active and adventurous lifestyle, further highlighted by our 'Let's Go' motto," said Rick Brennan, vice-president of marketing, Kumho Tire U.S.A. "With the upcoming London Olympics, we are honoured to be an official sponsor of United States Soccer."

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Related news:

  1. Toyo Taps Hagan to Head Sales
  2. Yokohama adds Cowboys to Sponsorship Corral
  3. Bridgestone extends, tweaks American football sponsorship deal
  4. Kumho begins NBA basketball partnership
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Hampson Al Dobowi’s new business development head

The Al Dobowi Group has appointed Nigel Hampson to the position of head of business development. Previously Hampson had worked for Cooper Avon Tyres and Cooper Tire Europe since 1996 in several managerial roles in the company. He was most recently sales and marketing director for Europe, Middle East and Africa, before joining the Al Dobowi Group.

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Related news:

  1. Mäkinen takes on Nordic market responsibility at Mitas
  2. Cooper Partners Corporación de Occidente in Mexican Tyre JV
  3. Tire Group International Names Delgado Senior Vice President
  4. Goodyear Innovation Center names Jean-Pierre Jeusette general director
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