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The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Latest ATG ranges reflect significant R&D investment

At Reifen 2012, the Alliance Tire Group presented a new off-road tyre it says represents an innovative approach to dual-tyre configuration for excavators. Called the 528 Dual Master, the new product solves the problem of stones becoming embedded between double tyres. It does this through the use of a unique sidewall construction that enables close contact between the two tyres. “There is normally a rubber spacer between the tyres, but stones nevertheless get between the tyres and cause punctures,” explained ATG marketing communications manager Tal Rappoport to Tyres & Accessories. “The 528 Dual Master is the first tyre model for excavators that doesn’t require this spacer, and stones therefore can’t get penetrate this space.

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  1. Goodway displaying at Reifen 2012 under new GIIB acronym
  2. Alliance unveils a new approach to dual excavator tyres
  3. Govind Rubber expands with India plant, Netherlands subsidiary
  4. BKT celebrates silver jubilee, introduces Bhuj site
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New products from SD International at CITExpo 2012

SD International reports that it is showcasing its full product portfolio and introducing several new tyres (including the firm’s latest winter ranges in both the Pace and Zeta brands) at CITExpo 2012. The company will also be launching its all-new Briland range for which it holds global distribution rights.

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  1. CITExpo Organiser Reports a Record Year in 2010
  2. Vendetta Tyres prepares for wider European launch
  3. Toyo to exhibit new sports tyres at Brussels
  4. Further CMA sites to join new warehouse
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Starco establishes presence in Africa

The Starco Group reports it has established a new entity in South Africa. The Danish-based company shares that a partnership agreement was signed in July with Mac & Tirecity – a major South African distributor that operates three strategically-located distribution centres in the region.

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  1. Starco celebrates half a century of growth
  2. Starco to supply Terrion tractor range
  3. 11th Hour Reprieve
  4. Alloy Wheel Repair Specialists and Ride-On Form Strategic Alliance
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Goodyear Dunlop releases ‘2.0’ fuel calculator

An upgraded version of the free internet fuel saving calculator Goodyear Dunlop first launched in February 2012 is now available. Among the improvements in the new 2.0 release are EU tyre label grades, updated data, more truck configurations and additional languages.

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Related news:

  1. Fulda announces new truck tyre ranges
  2. First public airing for Goodyear’s self-inflating tyre system
  3. Goodyear Dunlop renews contract with 70,000-strong TIP fleet
  4. DAF trucks first to get Goodyear Kmax and Fuelmax tyres as standard
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Private brands a continued Deldo focus

The growth Deldo reported when Tyres & Accessories visited the wholesaler’s headquarters in Antwerp earlier this year (as covered in our March 2012 issue) has continued throughout the first half of this year, Rutger Veerman related during Reifen 2012. And the international sales and marketing manager said its experiences at the show were equally positive. “We’ve had a good show,” Veerman shared. “We have seen a lot of existing customers, mostly customers from within Europe but also from outside, and we have had contact with a number of new customers. We’ve had interest from places as far away as Australia and New Zealand. We have had a lot of interest and now have plenty to do.”

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Related news:

  1. GT Radial to launch 4 TBR, 2 PCR tyres at Reifen 2012
  2. Alliance unveils a new approach to dual excavator tyres
  3. Treadsetters displays Torque brand
  4. Lassa enters Australian market
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Shamrock Marketing aiming to grow in Europe

The Reifen show is a meeting point for both long-established and new companies; Shamrock Marketing Inc. belongs – at least in Europe – to the second of these groups. The US-based trading company, which was founded in Louisville, Kentucky twenty years ago by Douglas Conley, now seeks to enter the European market. The firm began life as a distributor of vulcanisation envelopes, and although this remains a core element of the company’s business activities in the US and other markets, Douglas Conley Jr. told Tyres & Accessories that Shamrock has added many additional products to its portfolio during the last 20 years. Shamrock Marketing’s current range covers accessories, tools and equipment such as autoclaves, monorails, buffers and envelope spreaders, plus tyre mounting equipment – everything needed in a cost-efficient retreading facility.

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Related news:

  1. Vipal to show 3 new treads at Reifen 2012
  2. GT Radial to launch 4 TBR, 2 PCR tyres at Reifen 2012
  3. Infinity holds first German Partner Conference
  4. Hankook limbers up for 11th appearance at Reifen
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Q4 production start for Hankook’s Indonesian factory

Upon visiting Hankook Tire’s global website, one of the first things to be seen is a positions vacant advertisement for PT. Hankook Tire Indonesia’s new factory in West Java, indicating that a start to production lies just around the corner. A senior Hankook manager has now confirmed to local media that commercial operations at the Lippo Cikarang plant will begin in the last quarter of 2012 with a workforce of around 1,200.

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Related news:

  1. Hankook Reflects on 2009 North American Success, Predicts More for 2010
  2. Hankook reports record sales in third quarter
  3. Hankook opens Indonesia plant
  4. Hankook investing to expand Indonesia plant
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Goodyear Dunlop hosts labelling speed dating event in Luxembourg

Goodyear Dunlop has used a ‘Speed Dating’ approach to explain the tyre development process and offer additional information relating to the new EU Tire Label to top technology and motoring journalists from around Europe. But the key message was, as we heard from several manufacturers as Essen just a few weeks ago, that the EU Tire Label will highlight a tyre’s performance in three areas while leading manufacturers such as Goodyear Dunlop analyzes over 50 criteria during development.

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Related news:

  1. Goodyear Dunlop Truck Tyres labelled
  2. HiQ rolls out label education programme for partners
  3. Goodyear Dunlop releases ‘2.0’ fuel calculator
  4. Transport MP visits Goodyear Wolverhampton
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Styron working towards better performing SSBR

Materials company Styron reports that its R&D/TS&D Rubber Team has developed functionalised Solution Styrene Butadiene Rubber in response to the European tyre label, and the team is “continuously working” to introduce new grades that will deliver even better performance. “Let's give you one example which speaks by itself to demonstrate how powerful the technology is," commented Styron sales and marketing manager Olivier Véron. “With the introduction of Styron's generation two SSBR 4602, compared with our generation one SSBR 4601 for the rolling resistance we can move from the rating C to B, while maintaining all the other properties identical like the grip and the handling."

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  1. Stingers Aim to Curtail Rising Petrol Theft
  2. CTNA Exceeds Environmental Goal in First Year
  3. Lanxess boosts investment in renewable chemicals firm
  4. Michelin X One receives Frost & Sullivan award
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Conti to sponsor US football event

Continental Tire will serve as the “official tyre” of 2012 Herbalife World Football Challenge in the US following the signing of a sponsorship deal. Under the agreement, Continental Tire will receive field board signage, end board signage, in-stadium media, hospitality, and category exclusivity at all the championship, which will take place across North America between 18 July and 11 August. This latest deal is in addition to the company’s official status sponsorship of Major League Soccer (MLS). Last year Bridgestone was a sponsor of the event.

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  1. Football In, Motorsport Out at Kumho
  2. Bridgestone Americas launches sport-oriented brand campaign
  3. Bridgestone extends, tweaks American football sponsorship deal
  4. Conti begins new football partnership in US
/by

Broad Continental range on show at Reifen

No particular surprises awaited Tyres & Accessories at Continental’s Reifen 2012 stand. The German tyre maker presented its full consumer tyre range, including several key new products also seen at the Geneva Motor Show in February – the recently launched ContiPremiumContact 5, the ContiWinterContact TS850 and the Conti.e.Contact Winter.

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Related news:

  1. Goodway displaying at Reifen 2012 under new GIIB acronym
  2. GT Radial to launch 4 TBR, 2 PCR tyres at Reifen 2012
  3. Westlake elevated to flagship Hangzhou ZhongCe brand
  4. Toyo launches AB-rated NanoEnergy 1 tyre
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Hercules displays new rubber at Reifen

According to Lyssa da Costa, manager of marketing at Hercules Tire’s Canada and international divisions, Reifen 2012 was a “busy, productive show” for the wholesaler. At the exhibition, the company displayed a wide range of its products, including three recently launched winter tyres in the Hercules and Ironman ranges.

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Related news:

  1. Hankook begins exclusive Canadian Tire deal
  2. Alliance unveils a new approach to dual excavator tyres
  3. Westlake elevated to flagship Hangzhou ZhongCe brand
  4. Latest ATG ranges reflect significant R&D investment
/by

Toyo launches AB-rated NanoEnergy 1 tyre

During Reifen 2012 Toyo Tire launched its NanoEnergy 1 and Nanoenergy 2 tyres which represent both the company’s latest technology and a unique response to the labelling challenge. With the addition of the new tyres and the AB rating that comes with the NanoEnergy 1, Toyo now offers some of the highest European labelling rated products currently available in the market. With both being production ready products rather than concepts tyres, Toyo appears to be communicating that it is aiming to compete at the very top of the market.

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Related news:

  1. Vipal to show 3 new treads at Reifen 2012
  2. Exclusive brands on show as Kings Road Tyres returns to Reifen
  3. Toyo to launch three new tyres at Reifen 2012
  4. A new era dawning, says Lanxess
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B&J rocket communicates the value of Quality Plus

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Few tyre companies quote Ruskin, Aristotle and Henry Ford in the same piece of promotional literature. But B&J Rocket does in an effort to communicate what its Quality Plus seal stands for. And as John Ruskin said: “Quality is never an accident. It is always the result of intelligent effort.” Tyre & Accessories recently met with managing director Andreas Mueller to find out more.

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Related news:

  1. Vipal Rubber: "Quality knows no boundaries"
  2. Reifen 2012: Greenways, Phenoma centre stage at Lassa
  3. Marangoni car tyres unveil new products and first labels
  4. GT Radial to launch 4 TBR, 2 PCR tyres at Reifen 2012
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Bridgestone continues South American football sponsorship

Bridgestone has renewed its sponsorship of Copa Sudamericana, the South American football cup. On 2 July the tyre maker confirmed it has signed on for a second year with the championship that is contested by 47 clubs from Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. Bridgestone’s title sponsorship is again reflected in the event’s name – Copa Bridgestone Sudamericana.

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Related news:

  1. Bridgestone title sponsor of Libertadores Cup
  2. Bridgestone Gets Star Billing at Super Bowl
  3. Bridgestone Americas launches sport-oriented brand campaign
  4. Conti begins new football partnership in US
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