marketing Archives - Page 52 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Online while you wait – The Cloud comes to ATS Euromaster

The forecast at ATS Euromaster is overcast. But before shrugging your shoulders and bracing for a return to dismal summer weather, you should probably be aware that the cloud heading in the fast fit network’s direction is spelt with a capital C. Wi-Fi provider The Cloud is rolling out its network across ATS Euromaster locations throughout the UK, and as of next month customers will be able to access the internet via a fast and reliable Wi-Fi connection while work is performed upon their vehicles. Wireless connectivity will be offered free to ATS Euromaster customers.

15th August 2012/by Tyrepress Editors

Goodyear supply to US sprint series winding up

Goodyear Tire & Rubber shares that its role as official tyre supplier to the US-based World of Outlaws Sprint Car Series will end after the 2012 season. Announcing the decision on 14 August, GoodyearRacing marketing manager Justin Fantozzi said “for three years, Goodyear’s high quality tyres have helped to maintain the World of Outlaws Sprint Car Series as the most exciting and competitive series on dirt. We wish the World of Outlaws continued success in the future.”

15th August 2012/by Tyrepress Editors

Hankook-sponsored Millen masters Pike Peak in record time

The victor in this year’s Pikes Peak International Hill Climb conquered the 'Race To The Clouds' in record time – and this is good news for Hankook Tire, as the protagonist responsible for this feat was none other than Hankook-sponsored driver Rhys Millen. The New Zealander’s Hyundai Genesis Coupe – fitted with Ventus F200 racing slicks – reached the summit with an overall time of 9:46:164 to claim victory over a field of almost 200 cars and motorcyclists. Millen’s Hyundai is the same car that his professional racer father Rod Millen drove to a world record time in the Time Attack 2WD class at last year's running of the race.

14th August 2012/by Tyrepress Editors

Cooper launches mobile site

A large proportion of tyre buyers now begin their pre-purchase research with a browse online, and when doing so they increasingly use phones and other mobile devices rather than the trusty desktop computer. Recognising these two changes in consumer behaviour, Cooper Tire & Rubber has launched a mobile-optimised version of its website. The new site is currently only accessible by users in the US – by entering the usual coopertire.com address into the browser – and it offers advice on service, replacement tyres, retail locations and safety information.

14th August 2012/by Tyrepress Editors

Conti to preview bumper truck/bus range at IAA

Continental says it plans to premiere its next generation of truck tyres at the IAA Commercial Vehicle Show 2012, which takes place in Hannover, Germany from 20 to 27 September. According to the German tyre maker’s account, there should be plenty to see – Continental says it will launch the “most comprehensive range of truck and bus tyres in the history of the company” during 2013. Nikolai Setzer, head of Continental’s Tyres division, Dr. Andreas Esser, head of the Commercial Vehicle Tyres business unit and Herbert Mensching, head of Marketing and Sales Truck Tyres EMEA, will discuss this and other current plans and developments at a press conference on 18 September.

13th August 2012/by Tyrepress Editors

Federal wins 2012 Taiwan Excellence Award

Federal Tires says it is honoured to have been given a 2012 Taiwan Excellence Award at a presentation held by the country’s Ministry of Economic Affairs last month. The tyre maker says the accolade recognises its “success in building a strong reputation as a reliable tyre supplier of high quality products.”

10th August 2012/by Tyrepress Editors

Kumho to sponsor US motor show

Kumho Tire USA has signed on as this year’s premier tyre sponsor for the California-based Inland Empire Auto Show, which takes place on 24 to 26 August. Explaining its decision to serve as show sponsor, the tyre maker’s US operation says that “with a recent upswing in the economy, Kumho Tire management stated it felt the need to begin placing the company in a greater light in front of its core consumers, the auto enthusiasts.”

10th August 2012/by Tyrepress Editors

Michelin shows low pressure can save farmers 20% on fuel

A team from Michelin’s research and development facility in Ladoux, France, has completed a UK trial to demonstrate how fitting tractors with tyres which can operate at very low pressures can save over 20 per cent in fuel costs. The team used a pair of Fendt tractors at Merrist Wood College in Guildford, Surrey before an audience of leading farmers, agronomists and tyre dealers.

8th August 2012/by Tyrepress Editors

Treadsetters displays Torque brand

Treadsetters approached Reifen 2012 with the specific objective of introducing the passenger car range of its established Torque brand in Europe. UK based Treadsetters (part of the TIA Group) said that it had been overwhelmed by the positive response from visitors to the stand, on which the company displayed both its latest PCR and TBR ranges.

8th August 2012/by Tyrepress Editors

SD International launches winter brands

SD International used the platform of Reifen 2012 to launch its new winter patterns in both its Pace and Zeta brands, along with the European introduction of the company's PCR range in the Briland brand. The company also communicated with customers about tyre labelling.

8th August 2012/by Tyrepress Editors

‘A’ rating achieved in 2010, says Goodyear

Recently Tyres & Accessories reported Michelin’s statement that it’d achieved an ‘A’ wet grip rating with several of its passenger car tyres as far back as 2010. The French company is not the only manufacturer making such a claim; Goodyear reports that it also reached the coveted A level back in 2010, this time for fuel efficiency. The tyre maker says its LHT II trailer tyre, which has been on the market for two years now, carries an ‘A’ label rating for fuel efficiency in sizes 385/55R22.5 and 435/50R19.5.

7th August 2012/by Tyrepress Editors

Apollo enters Nigerian market

International News, News

Apollo Tyres has rolled out its product range in the Nigerian market and the tyre maker has appointed the Stallion Group, a conglomerate that already boasts partnerships with several global vehicle manufacturers, as its representative within the country.

3rd August 2012/by Tyrepress Editors

Avon moto launches North America Facebook page

Avon Motorcycle Tyres North America has joined the ranks of tyre companies operating a Facebook page; Avon reports that its new page features all the latest company, product, racing and event news with tons of photos, video, fan postings, industry news, bike builder updates and fun facts.

3rd August 2012/by Tyrepress Editors

Alba Diagnostics braking expertise delivered

Scottish braking firm Alba Diagnostics was established in 1991, designing and manufacturing professional garage equipment. Developing from a two-person operation, Alba became the manufacturer of what it says is the world's number one brake fluid tester. The company has recently been talking up the benefits of offering customers free brake fluid checks using the Alba Diagnostics brake fluid tester. This is a boiling point tester; the only approved way to test brake fluid.

1st August 2012/by Tyrepress Editors

Accuride introduces ‘Accu-Armor’ wheel treatment

Accuride Wheels has unveiled a new proprietary, multi-step, post-production treatment process that texturises, anodises and seals the surface of aluminium wheels. According to the Accuride Corp. subsidiary, this new ‘Accu-Armor’ treatment gives aluminium wheels highly a high level of resistance to scratching and scuffing and filiform corrosion from the high- and low-pH chemicals commonly used in truck washes, and common chemicals used in de-icing road surfaces. Accu-Armor aluminium wheels also are said to be durable under extended exposure to heat and UV light, will not chalk or fade, and are easy to clean.

1st August 2012/by Tyrepress Editors