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The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Goodyear battling winter CV tyre misconception

Goodyear has launched an information campaign about winter road safety aimed at commercial vehicle owners and fleets. The manufacturer says it has identified a common misconception, with many commercial vehicle operators assuming that winter tyres are only suitable for snow and ice. Of course, readers of Tyrepress.com will be well aware that winter tyres are developed not only for extreme weather conditions; they also perform better than other tyres at temperatures below 7°C, because of optimised designs and softer, high-silica compounds that don’t harden like regular driving compounds.

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Related news:

  1. DAF trucks first to get Goodyear Kmax and Fuelmax tyres as standard
  2. The ‘TyreDoctors’ Move to Birmingham
  3. Goodyear Dunlop Survey Shows a “Divided Europe” as Winter Looms
  4. Goodyear Dunlop releases ‘2.0’ fuel calculator
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Pirelli runs F1 promotion through Performance Centres

Pirelli has launched a new initiative in collaboration with its Pirelli Performance Centres (PPCs). Open to those purchasing two or more premium Pirelli tyres, customers will be entered into a prize draw to win a grandstand ticket for next year’s British Grand Prix, as well as a tour of Red Bull Racing in Milton Keynes and exclusive Pirelli clothing. The promotion runs at the UK and Ireland’s 85 PPCs throughout the months of September and October.

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Related news:

  1. Cooper Offers Ascot “Ladies Day” Prize to Retail Customers
  2. TAFF nomination “a great honour” – Infinity
  3. Grouptyre launches Pirelli trade promotion
  4. Pirelli increases Performance Centres by 25%
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Cooper expands US sport sponsorship involvement

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The college football season is getting underway in the US and Cooper Tire & Rubber has announced a number of sponsorship agreements. The tyre maker will soon commence is sixth year as exclusive tyre sponsor of the ABC College Football Halftime Show and it has inked new agreements with select colleges in the Big Ten, SEC and ACC conferences; these deals are expected to connect the Cooper brand with fans on a local market basis.

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Related news:

  1. Bridgestone Americas Launches Newest Blizzak
  2. Michelin Man Gets More ‘Socially Responsible’ in New Ads
  3. Cooper Tire teams up with The Weather Channel
  4. Apollo responds to Cooper claims
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Aging US car parc the focus of latest Firestone ad campaign

Firestone is a car company. This is the message at the heart of Bridgestone America’s new brand campaign. Titled “Drive a Firestone”, the campaign hinges on the notion that, while it doesn’t actually produce cars, Firestone is indeed a car company. The tyre maker’s message is that regardless what a motorist drives, Firestone tyres and the service its retailers provide can help make their car run stronger, longer.

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Related news:

  1. Bridgestone Ups Ag Tyre Prices
  2. Firestone and Ford go their separate ways in North America
  3. Minekazu Fujimura named Chairman, CEO and President of BSEU
  4. Bridgestone Heads onto the Field as Official NFL Tyre
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Independent Garage Association offers websites

The Independent Garage Association (IGA) is offering to help its members set up websites in order to increase trade. Stuart James, RMI IGA Director, explained: "Offering our members a website is helping to bring additional business into their workshops and is an opportunity to market their garage to the modern consumer."

A recent IGA survey discovered that thousands of garages are missing out on one of the most effective, efficient and up-to-date ways of promoting their business due to not having a website.

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Related news:

  1. IGA launches free websites for members
  2. IGA launches free websites for members
  3. Johnson Controls unveils new VARTA brand identity
  4. Snap-On Tools’s new UK franchise manager
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Hankook kicks off UEFA Europa League sponsorship

Hankook has expressed its delight at the start of a new partnership with the UEFA Europa League, which “kicked off” on 3 September. Representatives from the tyre maker and the football league celebrated the arrangement at a ceremony prior to the official 2012/13 UEFA Europa League Group Stage draw at the Monegasque Grimaldi Forum in Monaco. Reporting the occasion, Hankook said the new partnership represents “yet another milestone in the company’s European marketing approach to sustainably increase brand awareness in one of the tyre manufacturer’s most important markets and reinforces Hankook’s long-standing engagement in European football.”

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Related news:

  1. Hankook to sponsor UEFA Europa League
  2. Football In, Motorsport Out at Kumho
  3. Fourth US football deal for YTC
  4. Lassa renews Borussia Mönchengladbach sponsorship
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Yokohama to focus on mini-spares in Vietnam after JV wind-up

At present Yokohama Rubber is in the process of winding up the joint venture it operated in Vietnam for the last 15 years and intends to integrate this into its local subsidiary. The company announced on 4 September that the three joint investors in Yokohama Tire Vietnam Company (YTVC) – Yokohama Rubber, Southern Rubber Industry Company (Casumina), and Mitsubishi Corporation – began preparing to end the joint venture company in August as part of what Yokohama Rubber calls the “enhancement” of its tyre manufacturing and marketing operation in Vietnam.

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Related news:

  1. Yokohama to Exhibit at Auto Shanghai
  2. Lehigh launches new butyl rubber extenders
  3. Yokohama to build second truck tyre plant in Thailand
  4. Apollo to raise $2.1 billion debt via bonds for acquisition
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Trelleborg demonstrates benefits of optimising tyre pressure

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Trelleborg Wheel Systems says its naming as official partner for the Massey Ferguson “Vision of the Future” event strengthened its strategic partnership with its agricultural OEM customer. The event, held at the company’s tractor manufacturing headquarters in Beauvais, France between 22 August and 1 September, was attended by more than five thousand agricultural professionals from across Europe. The Swedish tyre maker showcased its latest innovations in the field of sustainable farming during the event, along with its latest tyre and complete wheel solutions.

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Related news:

  1. Orange oil Yokohama tyre becomes ‘museum piece’
  2. Michelin unveils latest moto offerings
  3. Continental launches ContiPremiumContact 5 in Barcelona
  4. Yulex, Versalis to produce guayule rubber in Southern Europe
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Buyers found for closure-threatened Beaurepaires outlets

Goodyear Dunlop has reportedly sold the commercial tyre component of its Beaurepaires fast fit network in New Zealand. Fairfax News NZ shares that the commercial tyre service centres in the country’s North Island have been acquired by Carters Tyres, and by Tyre General and General Tyres in the South Island. The Beaurepaires retail operation will remain in Goodyear Dunlop’s hands.

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Related news:

  1. Davison Talks to Tyrepress.com About the Dunlop High Performance Centre
  2. HiQ rolls out label education programme for partners
  3. Goodyear Dunlop prunes New Zealand fast fit network
  4. Dunlop “Focuses Brand Marketing Investment” in Concept Store
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Alliance, Titan show latest releases at US farm show

Agricultural customers in the US had the chance to get up close to Titan Tire and Alliance Tire Group’s latest offerings at the Farm Progress 2012 Show in Iowa this week, reports Tire Review. New on the scene from ATG are the Galaxy Muddy Buddy, the Alliance 354 Radial R1-W in increased flexion size IF380/90R46, and the Alliance 354 in increased flexion size IF480/80R50; Titan displayed the Goodyear IF Ultra Sprayer and the Goodyear IF DT830.

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Related news:

  1. Titan introduces Goodyear Optitrac R+
  2. Goodyear switches Optitrac farm tyre product strategy to specific applications
  3. Latest Titan Product Meets Unique Rice & Cane Needs
  4. Titan Goodyear unveils three radial implement lines
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Conti claims best in class performance from PureContact

Continental boasts that its latest North American replacement market tyre, the PureContact, brings together “best-in-class wet braking, fuel efficiency and ride comfort.” The all-season tyre is available to North American consumers in a number of 15 to 18-inch rim diameters, a UTQG rating of 700 AA, and H and V speed ratings.

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Related news:

  1. Conti Adds Low Profile Truck Tyre Sizes to US Range
  2. Conti Talks Fuel Savings With Fleet Managers
  3. Conti tapping sales staff influence in the US
  4. North American launch for Versado Eco
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Soybean soon to be a staple in Bridgestone agri tyres

In addition to its research into guayule and Russian dandelion-sourced rubber, Bridgestone has looked into the potential applications of soybean oil in tyre manufacture. The company’s American operation has now unveiled a concept tyre it says contains more than ten per cent soybean oil. Bridgestone Americas Tire Operations displayed the Firestone branded 800/70R38 Radial Deep Tread 23 agricultural tyre at the Farm Progress 2012 Show in Boone, Iowa, and says soybean oil may be present in its production agricultural tyres as early as next year.

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Related news:

  1. Bridgestone Issues ‘Amberstone’ Suit Statement
  2. Goodyear announces Optitrac H+ harvester tyre
  3. Tanvic Group committed to “cornerstone” agricultural market
  4. Firestone “value” run flat launched by Bridgestone
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New Warrior range launched in China

The Warrior brand is set to do battle with in the Chinese market, and perhaps will be pitted against premium brands. On 28 August the joint venture operation run by Double Coin Holdings, parent company Shanghai Huayi (Group) and Michelin unveiled its new passenger car range. Double Coin Group (Anhui) Warrior Tires began manufacturing Warrior branded tyres at its Wuwei, Anhui province factory in March and the new facility is expected to have a six million tyre a year capacity by the end of 2012. Output capacity should reach 15 million a year by 2015.

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Related news:

  1. Analysts: Michelin/Double Coin positive, but questions remain
  2. Sumitomo Rubber to Build Chinese PCR Tyre Factory
  3. China Tyre Industry Targeting Complete Radialisation by 2015
  4. Hankook Announces Plant No. 7
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Mates in an Espace promoting Sava to younger drivers

Goodyear Dunlop brand Sava wants to raise its profile with 18 to 34 year old drivers. To help achieve this aim, US comedians Kenny Santucci und Ben Rameaka have been engaged as Sava brand ambassadors. It is hoped the pair will add weight to the newly-launched brand claim that “Sava drivers have more fun.”

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Related news:

  1. Fulda announces new truck tyre ranges
  2. Goodyear Dunlop releases ‘2.0’ fuel calculator
  3. Goodyear Dunlop renews contract with 70,000-strong TIP fleet
  4. Retail Director Leaves Goodyear Dunlop
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MRF looking at rubber acquisition options – but not rushing in

Almost a year ago, MRF chairman K M Mammen told journalists the tyre maker was considering acquiring or leasing a 100,000 hectare rubber plantation in Southeast Asia. Since then, little has been heard on the subject. In recent days, however, Indian newspapers the Hindu Business Line and Business Standard have both quoted MRF executive vice-president of marketing, Koshy Varghese, as saying the company is currently investigating its options.

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Related news:

  1. MRF considering international, including European, acquisition options
  2. JK Tyre reconsiders plantation acquisitions
  3. Cooper Extends Chengshan Share to 65% for $18 million
  4. JK Tyre ‘zeroing in’ on rubber plantation acquisitions
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