marketing Archives - Page 48 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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3 Metzeler championships completed at Brands Hatch

Three UK moto series supported by Pirelli-owned bike tyre brand Metzeler came to an end on the weekend of 13-14 October at Brands Hatch. The company supplied tyres to the Superstock 1000 and 600, in addition to the Triumph Triple Challenge in 2012. Metzeler Product and Marketing manager Jim Worland commented: “Once again our three Metzeler supported Championships have supplied fantastic racing, large fields of riders and most importantly supplied a great route for young racers to progress through the ranks. The Metzeler Racetec Interact tyres have helped give fast, consistent lap times and give excellent feedback to the riders.”

15th October 2012/by Tyrepress Editors

Trelleborg an AGCO EAME 2012 ‘Supplier of the Year’

Swedish manufacturer Trelleborg has been given the AGCO EAME 2012 Supplier of the Year Award in the ‘collaboration’ category. The award was bestowed during a ceremony held at the AGCO Fendt facility in Marktoberdorf, Germany on 25 September 2012.

12th October 2012/by Tyrepress Editors

Corghi releases iPad app

Corghi has launched a new app for the iPad, an interactive tool for discovering and browsing the Italian brand's product range. Corghi revealed a preview version of the app at the Automechanika show in Germany, and Corghi says it received an “enthusiastic response and positive comments” from visitors who “couldn't wait to try this tool.” The Italian manufacturer says the app will change the way clients interact with the Corghi world.

11th October 2012/by Tyrepress Editors

Nitto clocks up 2 million Facebook fans

Facebook has just announced that its membership has passed the one billion mark. A smaller, but nevertheless significant, milestone has also been reached by Nitto Tire – on 8 October the company announced that two million Facebook users are now fans of its facebook.com/nittotire page.

10th October 2012/by Tyrepress Editors

Profile Tyrecenter UK Ltd aims for 1000 branches in Britain

Tyrenet UK Ltd and Benelux-based Profile Tyrecenter are entering into a joint venture that will see the two companies cooperate in the execution of the ambitious goal of becoming the largest tyre retail network in the UK. The goal is 1000 branches in the UK. And what’s more the partnership of the leading independent tyre dealer network and the award winning tyre retail leader in Benelux is seeking to get a foothold in the lease and fleet services market currently dominated by other leading players, while focusing on service excellence through the deployment of its unique ICT solutions across the new chain.

10th October 2012/by Tyrepress Editors

Ford’s most powerful mustang riding on Goodyear Eagle

Ford has once again chosen Goodyear’s Eagle SuperCar G:2 as original equipment on its most powerful Mustang, the Shelby GT500. The 2013 Shelby, which is now available in North America, is fitted with the Goodyear tyre in size P265/40ZR19 on the front axle and P285/35ZR20 on the rear.

9th October 2012/by Tyrepress Editors

SmartWay verification for two Bandag products

The US Environmental Protection Agency (EPA) has added to Bandag retread products, the B710 FuelTech and B197 FuelTech, to its list of SmartWay verified low rolling resistance tyres. Announcing the additions, Bert Jones, Bridgestone Commercial Solutions manager, Product Marketing, TBR, commented: “We are constantly striving to develop eco-friendly products and processes while meeting the fuel saving needs of our customers.”

8th October 2012/by Tyrepress Editors

GiTi Tire appoints Product and Pricing analyst, Marketing assistant

GiTi Tire has appointed Andrew Brady to the position of Product and Pricing analyst and Ashleigh Warren as European Marketing assistant. The newly filled positions will strengthen the company’s head office team, with both recruits assuming responsibilities across the relevant product portfolios in the company’s four main brands; GT Radial, Primewell, Runway and Dextero. Brady brings more than a decade’s worth of tyre industry experience with him, while Warren is new to the sector, having previously worked for a business software firm.

4th October 2012/by Tyrepress Editors

Cooper “art tyres” raise £600 for Forces

Cooper Tire Europe has raised more than £600 for Help for Heroes’ Tedworth House project, in an auction of “art tyres”. The manufacturer commissioned the series, effectively using Cooper Avon brand tyres as canvases, earlier this year and auctioned three of the designs for the charity. Tedworth House was selected as an extension of the company’s links with the Race2Recovery team, which aims to help injured soldiers compete in the Dakar Rally in 2013 on Cooper’s 4×4 rubber. Based in the garrison town of Tidworth, Tedworth House is a leading recovery centre for injured service personnel seeking to inspire residents and day visitors to lead full and independent lives.

4th October 2012/by Tyrepress Editors

Sailun details Kapodistrias Cyprus partnership

International News, News

Sailun Tyres appointed Chr. Kapodistrias & Sons Limited as its sole distributor of passenger car and radial truck tyres in Cyprus earlier in the year. The company is the largest automotive parts company in Cyprus. Sailun says the companies will pursue a number of brand awareness and marketing communication initiatives to stimulate sales and growth for Sailun in Cyprus. These will include radio commercials; press advertisements; leaflet distribution; participation in a local automotive exhibition; an appearance on rally and racing cars and events; and an event evening in Nicosia with a joint presentation and cocktail party for key, existing and potential new customers.

3rd October 2012/by Andrew

Infinity announces Bentley competition

Infinity Tyres has announced its autumn promotion, which gives those purchasing a set of Infinity tyres the chance to win a Bentley or the cash alternative of £130,000. The entrant will attempt to win this top prize by selecting the winning envelope from a basket containing 100 envelopes; the remaining choices will all contain splendid consolation prizes.

2nd October 2012/by Tyrepress Editors

US a 2012 focus for SD International

SD International was established ten years ago and in headquartered in Shanghai, with sales offices in the UK France, Slovakia, Argentina and Dubai. The contract tyre manufacturing specialist has a wide portfolio of private brands, including Maxtrek, Pace, Briland, Zeta and Autoguard.

1st October 2012/by Tyrepress Editors

Stapleton’s adds labelling functionality to ProfitLink

Stapleton’s became the tyre distribution industry’s first to launch an online ordering system more than a decade ago. More recently the company upgraded this and now the recently revamped ProfitLink2 reportedly remains a leader in the field, putting the leading distributor’s nationwide 1,200,000 units of tyre stocks at its retail customers’ fingertips. The latest development relates to the tyre labelling legislation that will take effect shortly after this article is published in print at the back end of October.

28th September 2012/by Tyrepress Editors

Stapleton’s offers iPad prizes in Primewell promotion

Stapleton’s Tyre Services is offering a 32GB iPad every week until Christmas as part of a Primewell Key Dealer promotion. Any Primewell Key Dealer ordering at least 12 tyres during a single week from the Ultra High Performance, High Performance, Comfort and Van tyre ranges will be automatically entered into a weekly draw that runs from 1 October to 14 December 2012.

28th September 2012/by Tyrepress Editors

Brityrex to feature dedicated PCR retreading pavilion

Passenger car tyre retreading will have its own exhibition area at October’s Brityrex International show, with the announcement of a dedicated Retreading Pavilion. The Pavilion’s aim is to showcase the latest and best in car retreading, which has declined in terms of both UK manufacturing and market share in recent years.

28th September 2012/by Tyrepress Editors