The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Pirelli UK has announced the winner of its Formula One Experience. The top prize of tickets to the 2013 Formula One British Grand Prix and a trip for two to the Red Bull Racing factory has been won by Ben Flynn from Warrington.
Pirelli UK Tyres shares that the Pirelli Key Point conference it held earlier this month was well received, with more than 25 customers attending a two-day event that culminated in a visit to the Bentley Motors factory in Crewe. Pirelli Key Point is an industry accreditation scheme that puts independent tyre dealerships through a stringent auditing process in order to gain accreditation and take advantage of a number of business benefits. Pirelli UK renamed its former Driver retail scheme to Pirelli Key Point in January in order to bring it in line with Pirelli European retail strategy.
US wholesaler Tire Group International has expanded its international sales team with the appointment of Luis Torres as the company’s new vice-president of international program sales. Torres, who has more than 25 years of experience within the tyre industry, joins TGI from the Alliance Tire Group, where he served as export sales manager. Prior to this he was director of export sales at Hercules Tires International. According to TGI, Torres boasts a vast amount of experience in all tyre segments, with particular emphasis on agricultural, industrial and OTR.
Last week Bridgestone reported its Turanza T001 would be fitted to the new Mazda6 in markets outside of North America. Dunlop Tires in the US has also announced the original equipment supply of its tyres to the Mazda6. The new ‘2014’ model (which despite its name will go on sale early next year) will come equipped with the Dunlop SP Sport 5000 in size P225/45R19. Dunlop is claiming exclusive fitment with this size, which indicates the supply deal covers the North American market only.
Changes to Goodyear Dunlop Tires North America’s motorcycle division are scheduled to take effect on 1 January 2013. The company has announced that certain of its administrative functions will relocate from Buffalo, New York to Goodyear’s headquarters in Akron, Ohio. These include non-field sales positions, marketing, customer service, supply chain and non-factory related human resources. Goodyear Dunlop says the move will allow the business to enhance its customer service while also adding resources to the motorcycle division. Dunlop’s Research and Development department will remain in Buffalo.
Wheel distributor Wheelwright spoke positively about the burgeoning market for commercial vehicle alloy wheels at its stand at Brityrex 2012, since it says it opens up a whole new customer segment and the chance for tyre bays and specialists to win new customers. However, the company also raised concerns that many retailers are currently supplying customers with incorrectly-rated packages, suggesting that the current situation could be a time-bomb of potential litigation and disaster. Wheelwright managing director, Kevin Greer suggested to T&A that it is up to dealers to ensure they are not supplying end users with potentially dangerous modifications to their vans, while stressing the opportunity for increased business this market can offer.
As of 1 January 2013, graduate chemical engineer Wolfgang Heuchel will become the new CEO of Lanxess Central Eastern Europe s.r.o. The 57-year old will succeed Flemming B. Bjørnslev in the Bratislava, Slovakia-based role. Bjørnslev has been appointed president and CEO of Lanxess Corporation in the United States.
During an interview with an Indian publication, Apollo Tyres’ chief of India operations commented on plans to establish a Greenfield plant in the ASEAN (Association of Southeast Asian Nations) region in the near future, while a factory in Eastern Europe may follow a couple of years later. Speaking with the Financial Chronicle, Satish Sharma said a favourable volume outlook was a key motivating factor behind the company’s plans in Asia.
GiTi Tire and Micheldever have named Huddersfield-based Northern Tyre and Battery Service (NTBS) the first winner of the GT Radial Performance Centre (GTPC) Dealer of the Quarter. The Award, which will be presented every three months, is judged on a number of key criteria through the “Passport To Profit” programme, including an analysis of how the GT Radial brand has been promoted proactively in the local area, a commitment to work together to develop the business, innovative routes to market and tyre sales.
"The Independent Garage Association (IGA) has now launched its website building service to its members, helping to bring additional business into their workshops and an opportunity to market their garage to the modern consumer" said Stuart James, RMI IGA Director.
Hankook launched the latest flight of its global television ad campaign "Be One with It" across Europe. Continuing from the "Sky Jumper" summer theme, the 2012 "Be One with It – Snowboarder" winter campaign will be aired on TV in October through to the end of December in the company’s key winter tyre markets Germany, Hungary, Italy, and Russia. The spots will also be shown online in various channels like social media in Sweden, UK, and France.
18 top General Tire dealers from the UK recently visited the SEMA aftermarket show in Las Vegas as invited delegates of Micheldever Tyres, the UK distributor of General Tire.
The trip was hosted by Amelia Lion, MTS marketing manager house brands and Alan Baldwin, MTS wholesale director, who commented: “After distributing quite a few million 4×4 tyres in the UK market over the past years, visiting SEMA, the home of 4×4, was long overdue.”
Lassa Tyres has made its first shipment to Australia. The news follows an agreement between Lassa and Tyre Max Australia, one of Australia’s leading tyre wholesaling companies to distribute Lassa branded tyres throughout New South Wales (Sydney & Melbourne), South Australia (Adelaide), Western Australia (Perth) a and Queensland (Brisbane) regions.
In the USA, Tire Group International has joined the Movember 2012 movement and is challenging all men team members, associates and customers to grow their Mo’s (moustaches) for the month of November to raise awareness and funds for men’s health issues, specially prostate and testicular cancer initiatives.
Suzuki GB PLC is keen to ensure drivers are well-equipped to tackle the worst the weather can throw at them by offering a winter tyre promotion with prices on average 10 per cent lower than last Winter and with storage facility now available.
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