The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
The main straight of the Le Mans 24 Hours circuit is to gain a strong Michelin presence. The French tyre maker has entered into an agreement with the Automobile Club de l’Ouest (ACO) to be the exclusive partner for the new standings tower erected beside the pit-lane exit on the main straight. This 25-metre tall edifice will display the provisional order throughout the race and will be known as the “Michelin Ranking Tower”.
Hankook Tire has been awarded two iF Design Awards for its Ventus S1 evo2 Motion Graphic Brochure and Eco Motion Graphic Brochure animated product films. Both have both been awarded the 2013 iF Design Award in the ‘communication’ category. This marks the third time that Hankook has received the internationally recognised design award; the tyre maker also gained this distinction in 2009 and 2011.
Generation Y is square in Cooper Tire Europe’s sights following an overhaul of the company’s marketing strategy for the region. The tyre maker reports undergoing a major shift in emphasis towards increasing brand awareness among the 18 to 35-year-old male demographic.
Infinity is increasing its involvement with the Acorn Motorsport team in the 2013 Maxxis British Drift Championship. Reflecting the company’s sponsorship and race tyre support, the team will compete in the 2013 championship under the new banner of Acorn Infinity Motorsports. AIM will run double the number of cars this season to four, challenging in all three classes – Semi Professional, Professional and Super Professional – with the goal of improving on last year’s fourth position in the constructor’s table.
Trelleborg Wheel Systems reports it is participating in the ‘Zero Impact’ project organised by Italian organisation LifeGate. Zero Impact is a project that calculates and compensates for non-reducible CO2 emissions resulting from human activities, such as the manufacture of products. The idea behind Zero Impact is that environmental impact assessments are used to measure the affect of a particular activity, and participating companies can support the offset of this through the creation and protection of forest growth.
A return to Australia’s V8 Supercars Championship awaits Bridgestone in 2013, with the tyre maker teaming up with Nissan Motorsport in a sponsorship deal that will see Bridgestone branding on the Jack Daniel's Racing Nissan Altimas of Todd and Rick Kelly. The arrangement begins in round one of this year’s series, which gets underway in Adelaide on 28 February. The Clipsal 500 event in Adelaide marks the return of Nissan to Australia's premier motorsport category after a 20-year hiatus, with Mercedes-Benz also joining the expanded series.
Michelin is one of several north Staffordshire companies to join an initiative to give young people an insight into potential careers in industry. The scheme, entitled “Industrial Cadets”, is a response to the concerns of engineering and manufacturing companies, who say there is a skills shortage in this area, affecting the sector’s ability to expand. Initially launched in Redcar by Tata Steel and supported by the Prince of Wales, Industrial Cadets is being rolled out nationally by the Engineering Development Trust (EDT).
UK motorcycle sales were down 14 per cent in January, compared with the same month last year. According to the National Motorcycle Dealers Association, poor sales can be attributed to the “arctic weather” that affected much of the country during the middle of month.
TIA has hired Donna Sage as its new director of marketing and communications, Tire Review reports. Sage, with more than 20 years of marketing experience in both the for-profit and non-profit sectors, will promote TIA's programs and events, handle public relations, manage TIA's online presence, and develop marketing materials.
BKT Europe has announced the appointment of Gabriella Usiello to the role of marketing and communication manager. Usiello joined the BKT Europe team in January and brought with her more than ten years of marketing experience, including with a multinational company active in the off-highway and passenger car tyre segments. This experience was instrumental in the decision to select Usiello for the role, the tyre maker notes. In her new position, the marketing and communication manager will engage in strategic marketing and consolidate BKT’s market position with the help of an effective, interconnected communications plan.
Under a three-year agreement, Kumho Tire will act as sponsor and official tyre supplier to the China Touring Car Championship (CTCC). The championship, which gets underway for the 2013 season at the Zhuhai International Circuit on 12 May, is supported by the FIA and the FASC (Federation of Automobile Sports of the People's Republic of China) and features premium level touring car racers. Races attract more than 10,000 spectators and the state-run broadcaster Chinese Central Television holds exclusive rights to the series.
Dunlop’s motorcycle tyre management team in the US has been expanded by the appointment of Cary Budzinski as its new general manager of sales. Budzinski begins his new role with more than 26 years at Goodyear’s retail store and consumer business units behind him; most recently he served as general manager of dealer development for Goodyear’s Consumer business unit. In his new position, Budzinski will report to Mike Buckley, Senior vice-president sales/marketing & R&D. Reporting to Cary will be Scott Dewey, Phil Waters, Fred Hassen and the rest of Dunlop’s sales force.
The Carlsson-developed SLK 340 international hillclimb race car due to première at the Geneva Motor Show on 5 March is capable of developing a respect-worthy 782bhp per tonne, and a car with this level of performance needs a suitable tyre. Thus Avon Tyres takes pride in reporting that its hillclimb tyres have been chosen as the SLK 340’s original equipment fitment.
Quinton Hazell Automotive Limited's administrators and its parent company Klarius Group have announced 117 redundancies at the QH Glasson Dock site in Lancaster and 79 redundancies at the QH Colwyn Bay site in North Wales. Both sites have ceased to operate. The news follows the announcement of the sale of the firm's Cheadle operation earlier today (which secured jobs there) and the closure of the QH distribution business in Hinckley, Leicestershire.
Klarius Group Limited put its Quinton Hazell Automotive Limited (QH) into administration on 6 February 2013. Following their appointment, the administrators reached an agreement to sell the Klarius emissions business based at Cheadle, Staffordshire to Klarius Products Limited, preserving 234 jobs. The deal will formally complete during the course of 7 February (today). In addition, the intellectual property rights relating to the QH business were sold separately to Tetrosyl I-Tec Limited, part of Tetrosyl Limited.
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