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The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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European launch for Bridgestone’s ‘urban sporty’ tyre

The Geneva Motor Show has served as a backdrop for the official European debut of Bridgestone’s Potenza Adrenalin RE002. The premium sport tyre was first introduced last year, and Bridgestone says the aftermarket-only tyre was launched across Europe in February. The range focuses on 15 to 18-inch rim diameters and 60 to 40 series; the manufacturer describes the Potenza Adrenalin RE002 as an “urban sporty, offering car enthusiasts a daily driving sensation with sharp steering response and exhilarating sporty handling.”

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  1. New Bridgestone Range Gives Motorists an All-Weather Option
  2. Bridgestone OE for Peugeot 208
  3. Bridgestone strengthens UK team
  4. Federal launches Formoza AZ-01
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BMTR presented with PPC award

Pirelli UK has formally presented BMTR with its annual Performance Centre of the Year Award at a presentation at its flagship outlet. The presentation took place on Tuesday 26 February at BMTR’s Perry Barr, Birmingham outlet following a tour of the depot and warehouse. In attendance at the presentation was Pirelli UK managing director, Dominic Sandivasci, as well as Pirelli UK’s marketing and sales directors, Wayne Nickless and Jason Sugden.

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  1. Become a tyre ‘genius’ with Bridgestone training
  2. TAFF nomination “a great honour” – Infinity
  3. Pirelli increases Performance Centres by 25%
  4. Latest Pirelli Key Point conference a success, says tyre maker
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Yokohama reorganises North American sales regions

Yokohama Tire Corporation has announced what it calls key changes to its Consumer Sales division. These changes take effect immediately and include the addition of a new sales zone, along with several organisational changes. On the changes, Dan King, senior vice-president of sales and marketing for the Japanese company’s North American manufacturing and marketing arm, commented that “the geographical reorganisation offers the best utilisation of our resources and moves us closer to our dealers in order to better support them.”

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  1. US Manufacturers Hire New PR Firms
  2. Yokohama adds Cowboys to Sponsorship Corral
  3. Yokohama Tire Corporation Announces Management Promotions
  4. Yokohama Signs First Major US OE Deal
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Derbyshire exhaust manufacturers celebrate 30 year anniversary

Falcon and sister company Milltek are celebrating 30 years in business, with plans to commemorate the landmark in the companies’ marketing activities. Started by Phil Millington, who trained in one of UK’s first dedicated exhaust centres in 1970s Devon, both companies are still run by the founder. Making the move from retail to manufacturing suited Millington, and following the foundation of Falcon, the team grew, becoming one of the leading names in the Classic Car market.

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  1. Klarius introduces lifetime warranty for new CAT range
  2. Michelin Promotes Power Pure with Complimentary Weight Saving Exhaust
  3. Cooper launches mobile site
  4. Primewell website leads renewed marketing campaign
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Johnson Controls unveils new VARTA brand identity

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On 17 January battery specialist Johnson Controls unveiled a revitalisation of the Varta battery brand with a new logo, a new slogan, new product design and a completely revised online presence. The new look is being rolled out as part of the Europe-wide campaign with the aid of the “It all starts with Varta” strapline.

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Related news:

  1. HiQ announces BTCC activities
  2. Report raises safety fears on UK road markings
  3. BBC examines the safety of part-worns
  4. How green are electric vehicles?
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Halfords goes ‘Greased Lighting’ during peak MoT month

March is said to be the peak month for MoTs, and with this in mind Halfords Autocentres has produced viral film to promote its MOT offer to consumers via social media. In homage to the film Grease, ten Halfords team members perform their own unique interpretation of the film’s ‘Go Greased Lightning’ garage scene – complete with a classic American car and all-new lyrics.

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  1. Updated HiQ website goes live
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  4. Independent Garage Association offers websites
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Firestone launches agricultural sprayer tyre

Firestone has announced details of its first tyre for the agricultural sprayer market, the Performer Row Crop. Displayed for the first time at SIMA 2013 in size 270/95R48, Firestone will expand the Performer Row Crop tyre size line up to include 85, 90 and 95 series in the near future. “Firestone concentrates on solutions that give farmers a more efficient and sustainable way of working, through savings in fuel consumption and working time” says Harald Van Ooteghem, senior manager marketing planning, Bridgestone Europe.

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  3. Firestone releases new agri tyre
  4. Soybean soon to be a staple in Bridgestone agri tyres
/12,345 Comments/by

Nexen increases China production, sales presence

Korean manufacturer Nexen Tyre has announced its plans to increase production at its Chinese plant in Qingdao from eight to ten million units, this year. Speaking in front of around 100 Chinese dealers at the 2013 Nexen Tyre Annual Awards in Yunnan, China, Nexen said it also plans to expand its sales activities with more intensive regional marketing and innovate market-specific products from its Qingdao research and development centre.

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  4. New plant to facilitate Nexen’s global OE plans
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New motorcycle tyre sales manager at Michelin UK

Simon Winstanley has taken over as Michelin’s motorcycle tyre sales manager for the UK and Ireland. Based at the company’s headquarters in Stoke-on-Trent, Winstanley will head-up a field sales force of four account managers and one key account manager. With 13 years of experience in the tyre industry, Winstanley has worked in a number of departments at Michelin and has held various marketing and sales roles. His most recent position was as manager of the Michelin customer service centre in Stoke-on-Trent.

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  1. Heywood Michelin’s New Truck Operational Marketing Manager
  2. Michelin starting 2013 with several new moto additions
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  4. Michelin Clio Cup at Croft this weekend
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KRT to exhibit at new Plantworx construction show

Kings Road Tyres (KRT) has announced that it will exhibit at the new construction industry show, Plantworx as distributor of Michelin’s industrial tyre range. Taking place on 14-16 May, 2013 at Stoneleigh Park near Coventry and, with backing from the Construction Equipment Association and more than 100,000sqm of space devoted to live construction equipment, KRT says it is likely to be the largest event of its kind in the UK.

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  1. Michelin shows low pressure can save farmers 20% on fuel
  2. Petron-Michelin Partnership Offers Free Fuel with Tyres
  3. Wide Single Truck Tyres 6-10% More Efficient – US Study
  4. Michelin celebrates truck radials’ 60th anniversary
/12,345 Comments/by

New Q-Plus Check-up loyalty promotion from B&J rocket

B&J Rocket has launched a long marketing programme, which the company hope will communicate that “loyalty pays off”. And it was with these words that Andreas Müller, managing director of B&J Rocket, kicked off the new Q-Plus global marketing campaign which stretches across the whole calendar year.

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  1. B&J Rocket declares Q-Plus campaign a success
  2. ‘Loyalty’ campaign paying off for B&J Rocket
  3. Goodyear Aviation Offers Tyre Rebate to US Business Jet Operators
  4. Infinity’s Nigerian promotion
/12,345 Comments/by

Further Michelin Clio Cup details given

Organisers of the Michelin Clio Cup Series with Protyre, the newly established saloon car category that is intended to provide a highly cost-effective first step into competitive car racing in the UK, are pleased to reveal the latest technical details and pricing for the road-to-race conversion kit.

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  1. DMACK confident in DMG-ICE tyre for WRC’s Swedish opener
  2. Applying motorsport technology to road use a focus for Michelin-FIA partnership
  3. Pirelli Working to Beat Michelin.
  4. Michelin to Give Away 100 Racing Tyres to Monte Carlo Rally Amateurs
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Salvadori offering new retreading/repair ranges

Italian family-run business Salvadori SRL, which was established in the 1980s, reports a growing global demand from customers. In order to satisfy this, and to combine its retreading and tyre recycling activities in the one location, the firm recently moved to new, larger headquarters and warehouse buildings. Furthermore, Salvadori has announced details of its investment in two brand new production projects, both of which are expected to boost the company’s competitiveness and the quality of its product/service portfolio. The stated primary aim of this investment is to offer customers retreading and tyre repair accessories that are both competitively-priced and, through the application of production and quality controls, products that the customer can rely upon.

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Related news:

  1. UK Retreaders Form Marketing And Communications Group
  2. TRIB Appoints Associate Director
  3. WRAP to Hold Used Tyre Meeting
  4. B&J Rocket Sales Sharpen Up
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Hankook aiming for 12-15% US market share

At Hankook Tire America’s annual ‘Partners Day’, the tyre maker gave an overview of its recent successes and shared it plans to build upon these accomplishments. US industry publication Tire Review was there and shares news of the event held in Cancun, Mexico.

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  1. Trelleborg and Same Deutz-Fahr partner for Agrotron TTV launch
  2. 70th Anniversary an opportunity for Hankook to concentrate on growth
  3. Hankook ready for 12M unit capacity in Hungary
  4. Analysts: Korean tyre companies outperform index
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GT Radial to debut first city bus tyre at CV Show

GT Radial has announced that it will debut its first all position urban city-bus tyre at its CV Show stand (A60) in Hall Five on 9-11 April at the Birmingham NEC. The GAU861 has a reinforced sidewall to improve curbing and impact damage resistance, the manufacturer says, while the new tyre will start with a 20.2mm tread depth. As well as promoting the new product, GT Radial says it will be presenting its commercial vehicle roadside service assistance programme, GT Assist, launched in December 2012.

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Related news:

  1. GT Radial extends regional truck portfolio
  2. GT Radial launches truck retread at “successful” CV Show
  3. Latest GT Radial releases on show at IAA
  4. GT Radial tyres on 10 new Bartrums trailers
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