marketing Archives - Page 39 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Tag Archive for: marketing

Bridgestone launches ‘friendlier’ studded tyre

In developing its latest tyre for Nordic winter conditions, Bridgestone says it aimed to meet the challenge posed by increasingly strict environmental regulations on tyre studs. The all-new Blizzak SPIKE-01 replaces the Noranza 2 EVO and features studs that incorporate a “square-shouldered, round pin with revolutionary cross-edge to maximise edge and scratch effect while minimising road wear and associated dust pollution.” According to the tyre maker, preliminary internal tests already reveal the superiority of the Blizzak SPIKE-01 stud’s multi-directional biting effect on ice and snow and its retention rate over the lifecycle of the stud and tyre compared to on the predecessor tyre. Side-by-side tests of the new and previous generation tyres conducted in Sweden using size 205/55 R16 tyres fitted on a VW GOLF 2.0tdi also showed a 20 per cent better performance on ice and five per cent better performance on snow for the Blizzak SPIKE-01.

20th March 2013/12,345 Comments/by Tyrepress Editors

Michelin Pilot Super Sport ZP OE on Corvette Stingray

Michelin has announced that it will fit its specially developed Pilot Super Sport ZP as original equipment on the full 2014 range of Chevrolet Corvette Stingray models. Michelin reveals that the deal has come about as a result of its relationship with Chevrolet at the American Le Mans Series. The French tyre giant previously gained fitments for the 2009 Corvette ZR1 and 2011 Corvette Z06.

19th March 2013/12,345 Comments/by Tyrepress Editors

Metzeler announces 2013 road racing programme

The Isle of Man TT, Post-TT races and Ulster GP and North West 200 are amongst the racing activities Metzeler has planned for its anniversary year. The tyre maker, which started in 1863 as a firm selling rubber and elastic goods in the German city of Munich, says it will hold a ‘Road Racing’ summer spectacular to mark its century and a half.

18th March 2013/12,345 Comments/by Tyrepress Editors

‘Everyday low prices’ instead of sales promotions at Australian fast fit chain

Australian fast fit chain Kmart Tyre & Auto has turned its back on short-term price promotions in favour of a new “everyday low prices” marketing strategy. The company implemented the tagline ‘No sales’…’Just low tyre prices that stay low’ to promote this strategy online and in its print and radio advertising. The fast fit network, which encompasses more than 250 outlets, also intends to introduce Facebook and Twitter pages in the near future.

18th March 2013/12,345 Comments/by Tyrepress Editors

Rito Marketing named Federal’s sole distributor

Taiwan’s Federal Tyres recently appointed Rito Marketing its exclusive distributor in Malaysia. Commenting on the decision, Jerry Lai, Asia sales executive of Federal’s Global Sales Division, commented: “Rito Marketing is a firm with an excellent reputation and we are sure they will be a first-rate ambassador in Malaysia for the Federal brand, as we hope our local customers will benefit from our product expertise and Rito’s market knowledge.”

18th March 2013/12,345 Comments/by Tyrepress Editors

TGI to introduce mileage warranty for Orion brand

The economies in the Americas are picking up, and US-based wholesaler Tire Group International therefore anticipates achieving 15 to 20 per cent growth this year. Helping the company achieve this target are several key distribution agreements including regional distribution of the Mastercraft and Galaxy brands, increased investment in marketing, and the release of new products.

18th March 2013/12,345 Comments/by Tyrepress Editors

Lassa benefits from ‘largest ever’ capacity investment in 2012

Along with displaying its range at the Geneva motor show for the fifth consecutive year, Turkish tyre brand Lassa has outlined its recent activities. Halit Şensoy, international sales and marketing director of Lassa manufacturer Brisa, shared that last year the tyre maker benefitted from the largest investment in production capacity in the company’s entire history. Brisa’s factory in Izmit, Turkey now has the capacity to produce ten million tyres per annum. The investment, Şensoy added, was made in order to meet growing demand in both local and export markets.

15th March 2013/12,345 Comments/by Tyrepress Editors

Pirelli opens motorsport-flavoured Twitter account

Pirelli has a tweet or two in store for motorsport fans. The Formula One tyre supplier has launched a new Twitter page where Pirelli motorsport aficionados can share and receive news on the company’s worldwide events.

15th March 2013/12,345 Comments/by Tyrepress Editors

Kumho reports initial 2013 rally successes

The 2013 rally season is still young, but Kumho shares it is ”already making its mark” on the UK championships. For example, Alex Allingham's ex-Prodrive Subaru Impreza N10 that took outright honours at the Rally Marketing Mid-Wales Stages event on 3 March did so courtesy of Kumho gravel tyres.

14th March 2013/12,345 Comments/by Tyrepress Editors

SmartWay approval for Ringtread pair

Two Marangoni Ringtread Energeco products, the drive tyre RDA-E and trailer tyre RTA-E, have been approved by the SmartWay programme in the US. Tire Review reports that this month’s verification of the RDA-E, with a tread depth of 19.84mm (25/32-inch), follows the November 2012 approval of the RTA-E, with a tread depth of 9.53mm (12/32-inch).

14th March 2013/12,345 Comments/by Tyrepress Editors

Bandvulc upgrades fleet software

Bandvulc is upgrading the Galahad fleet management software used by its 23 member Key Partner Network through the introduction of its ‘Gateway’ programme.

13th March 2013/12,345 Comments/by Tyrepress Editors

Cooper Zeon LTZ and Discoverer S/T MAXX boost KRT 4×4 range

Cooper Tire’s 4×4 range has been extended with the introduction of the Zeon LTZ and two new Discoverer models, the S/T MAXX and A/T3. All three tyres are off-road ready, with the Zeon LTZ performing as a hybrid between sport truck and all-terrain applications, with improved road handling and ride characteristics. One of the brand's distributors in this segment, Kings Road Tyres has worked with Cooper for more than 10 years, and purchasing and marketing manager, Tim Bader predicts that the new options could make a big impact, creating “a real buzz among stockists and end users”.

13th March 2013/12,345 Comments/by Tyrepress Editors

Pirelli introduces new North America dealer programme

Pirelli Tire North America has launched a new associate dealer programme. It is known as FasTrack, and Tire Review reports that dealers and their sales teams can earn rewards on all eligible Pirelli tyres sold at retail. Those enrolled also will be provided access to Pirelli’s exclusive online training network.

13th March 2013/12,345 Comments/by Tyrepress Editors

MAM to exhibit at CV Show

MAM has announced plans to showcase its latest tyre market solutions at the forthcoming CV Show. Autopart Tyres, which is designed for tyre distributors, auto-centres, garages and workshops, will be a primary focus, according to the company. Built around MAM's powerful Autopart management application, the suite comprises a number of innovative components that can be combined into a single integrated system.

13th March 2013/12,345 Comments/by Tyrepress Editors

Pirelli results, outlook confirm emphasis on premium segment

In reporting its 2012 results, Pirelli & C. SpA says it achieved “record profitability” last year thanks to its “focus on premium and efficiencies.” Net profit rose 27.4 per cent year-on-year to 398.2 million euros on the back of a 7.4 per cent increase of sales to 6.1 billion euros. EBIT rose 34.2 per cent to 780.8 million euros and the EBIT margin went up from 10.3 per cent in 2011 to 12.9 per cent last year.

13th March 2013/12,345 Comments/by Tyrepress Editors