marketing Archives - Page 36 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Petlas introduces new website

Turkish tyre manufacturer Petlas has a new website. The customer focused site allows dealers and drivers to search products by size, segment or product name, with increased product information and more logical organisation. Oğuz Ay, director of international marketing and sales at Petlas said the company had “spent the past year listening and talking to the users of www.petlas.com”, and that the new site tries to make users’ experience “more straightforward and user friendly” as a result.

9th May 2013/12,345 Comments/by Tyrepress Editors

Al Dobowi makes Edwards European marketing manager

The Al Dobowi Group has appointed Tom Edwards to the position of European marketing manager. Previously export sales manager at Cooper Tire, managing customer relationships across Scandinavia, Benelux and the Mediterranean, Edwards has ten years of sales and marketing experience.

9th May 2013/12,345 Comments/by Tyrepress Editors

Haweka introduces Vamag aligner range

With a 15-year track record as a leader in laser wheel alignment for commercial vehicles, Haweka UK is frequently asked to supply wheel alignment systems for passenger cars. In January this year the company, which is also well known for its Haweka range of centring accessories for wheel balancing, began test marketing a 4-wheel 8CCD camera alignment system for cars and vans.

7th May 2013/12,345 Comments/by Tyrepress Editors

Mexico launch for Trelleborg agri range

Trelleborg Wheel Systems has entered into an agreement with off-road tyre wholesaler Neumáticos Muevetierra to supply the Trelleborg agricultural range in the Mexican market. The initial portfolio on offer includes the new Maximo R1 radial range and the TH400 agro-industrial line.

6th May 2013/12,345 Comments/by Tyrepress Editors

Bridgestone introduces Bandag M788(E) all-season coach tread

Bridgestone Europe has released a new Bandag brand all-season coach and bus tread, a product claimed to offer “impressive mileage performance with [the] same tread depth and lighter to equal weight than its predecessor.”

3rd May 2013/12,345 Comments/by Tyrepress Editors

Hankook extends DTM tyre partnership

Hankook and European touring car racing series DTM have signed an extension to their official tyre supplier deal, extending the partnership until at least 2016. DTM’s organisers have been sufficiently satisfied by the development of Hankook’s Ventus line of motorsport tyres to sign the deal ahead of schedule, while the Korean tyre manufacturer is keen to sustain the brand value and premium brand status it derives in part from this deal. Hankook added an all new option tyre specification this season, which it president & chief marketing officer/chief corporate management officer at believes allows the company to demonstrate the brand’s performance on premium brand vehicles.

2nd May 2013/12,345 Comments/by Tyrepress Editors

Growth in new markets giving Deldo a better spread

When Tyres & Accessories spoke with Deldo’s Rutger Veerman in the last week of March, he and several colleagues from the Belgium-based wholesaler had just returned from the Tyrexpo Asia show in Singapore. In addition to praising the exhibition as “the best show in Asia”, Veerman shared that Deldo’s presence at Tyrexpo Asia was important as Asia represents a region that is increasingly important for the company.

2nd May 2013/12,345 Comments/by Tyrepress Editors

Pirelli offering promotion to BSB fans

Pirelli has launched a promotion to British Superbike fans. Riders can benefit from a new money off promotion on the Angel GT. Racegoers visiting their local tyre store can hand over their 2013 MCE British Superbike Championship ticket to get £26 off a set of the tyre. The offer runs throughout the 2013 MCE BSB Championship, finishing on 31 October 2013 to cover all 12-round races.

1st May 2013/12,345 Comments/by Tyrepress Editors

Kumho passes 100 million tyre milestone in China

Speaking at the Auto Shanghai 2013 show, Cao Zhuangzhu, Kumho Tire (China) Sales Company Ltd’s general manager of marketing and logistics, reported sales of 100 million tyres in China as of the end of 2012. “Following the establishment of diplomatic relations between China and South Korea in 1992, Kumho Tire was one of the first foreign-funded enterprises to invest in China, and construction began on our Nanjing plant in 1994,” he added. “Today we have a total of more than 5,500 employees and an annual production capacity of more than 30 million tyres.”

26th April 2013/12,345 Comments/by Tyrepress Editors

Hankook introduces all-season truck range

If the weather in Europe is anything it is fickle, and the last couple of years have thrown several extremes our way. Hankook recognises that all-season tyres may be very much at home in our unpredictable conditions and has introduced an entirely new range of medium to long haul truck tyres for all-season purposes. The range is called Smartflex and consists of each three main sizes for steer and drive axle tyres. Hankook says the M+S marked tyres are designed to handle increased load capacities and to provide driving safety under changing weather conditions.

26th April 2013/12,345 Comments/by Tyrepress Editors

Multi-brand a focus for new VDB truck business

Shortly before Tyres & Accessories visited Van den Ban in late March, the Netherlands-based wholesaler announced plans to enter the truck tyre market. A truck specialist, Hans Bakker, has been appointed to assist Van den Ban in growing this business; Bakker, along with commercial manager Cyril Versteeg, discussed the wholesaler’s plans in relation to truck tyres.

25th April 2013/12,345 Comments/by Tyrepress Editors

Indian launch for Apollo’s ‘4G’ range

Apollo Tyres unveiled the first of its fourth generation, or 4G tyres at the Geneva motor show in March 2012, and since the release of the Aspire 4G it has introduced further products into this latest generation line-up in Europe. Now the Indian tyre maker is releasing three 4G ranges in its domestic market, and it intends to use these to increase its share of India’s replacement passenger car tyre market.

25th April 2013/12,345 Comments/by Tyrepress Editors

ATS Euromaster names new group MD

Ian Stuart is to retire at the end of May 2013 after seven years as group managing director of ATS Euromaster, the UK’s largest comprehensive tyre specialist. He will be replaced by Peter Allen, who is currently commercial director of Michelin Canada.

24th April 2013/12,345 Comments/by Tyrepress Editors

Confirmation of Pirelli Angel GT mileage still pending

Pirelli describes its new Angel GT sport touring tyre as being “100 per cent Italian Gran Turismo.” Compared with its predecessor it is said to not only offer improved grip and wet performance – as recently demonstrated on the deck of an Italian aircraft carrier – but also to give significantly higher mileage than the Angel ST. During last autumn’s unveiling of Ducati’s Multistrada 1200 S Granturismo, which has the Angel GT as an original equipment fitment, the Italian tyre maker reported a 15 per cent increase in mileage – now, in spring, this figure has doubled to 30 per cent. The editors at Neue ReifenZeitung, Tyres & Accessories’ German affiliate, asked Pirelli to explain why the reported improvement in mileage is suddenly much higher.

22nd April 2013/12,345 Comments/by Tyrepress Editors

Ecowing 5% more fuel efficient than standard Kumho tyre – test

A fuel economy challenge staged by Kumho Tyres Australia has highlighted the fuel savings its ecowing ES01 can deliver. The company says that during the challenge its rolling resistance optimised tyre delivered a 5.1 per cent advantage in fuel efficiency in comparison with a conventional steel belted Kumho tyre.

19th April 2013/12,345 Comments/by Tyrepress Editors