The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Cooper Tire Europe describes its seasonal offering as “a focused list of improved winter tyres which provides a better offering for both trade and consumer as soon as the temperature drops”. The range encompasses fitments for all types of cars and 4x4s.
Contract tyre manufacturer SD-International reports that it provides winter tyre patterns for all road surfaces across its three private brands – Pace, Zeta and Maxtrek.
On 5 August, Stuart Crum will begin as Bridgestone Retail Operations’ new president. He fills a position left vacant by the departure of Matt Hoskins last November.
A new division within the Michelin Group dedicated to improving its customers’ fleet fuel efficiency has launched with what it claims is a unique offer for truck and trailer fleets. The Effifuel solution, targeted at both hauliers and own-account operators, is designed to help customers contain and reduce their fuel costs. Through the new initiative Michelin solutions will work with fleets to define a contractual commitment based on fuel savings and the resources to be deployed to attain them. The savings generated by the solution will be shared by the partners.
Effective 22 July, Bridgestone Americas will have a new head of communications. Paul Oakley takes on the role of vice-president, communications, and in this capacity will lead Bridgestone’s communications strategy across the Americas.
Jet Tyres’ premises in Canvey Island recently received a complete overhaul courtesy of Stapleton’s and Maxxis. The facelift included internal and exterior paintwork, signage and point-of-sale items have all been refreshed and the already popular retailer is reporting instant results in terms of increased sales.
Bridgestone Americas has launched a new premium drive radial in North America, the M760 Ecopia. The tyre is primarily designed for use in on-highway, long-haul and regional service. It also can be applied for pick-up and delivery service. According to Bridgestone, the M760 Ecopia works well on single and tandem axle trucks, making the tyre ideal for a broad range of fleet applications.
Bridgestone has donated £2,000 to a voluntary first aid service in Warwick in order to buy a defibrillator, new uniform and premium tyres for its four ambulances. The Leamington based brand says the Warwick Ambulance Association support demonstrates its commitment to vital community causes.
Giti Tire has announced the appointments of Robert Koutny as sales director Eastern Europe, and Maurizio Moleri as truck and bus manager for Spain and Portugal. The manufacturer has been building its European team throughout 2013 since officially launching its GT Assist commercial vehicle roadside service assistance programme in the UK and Republic of Ireland in January.
Interstate Tyre & Rubber Co has announced the agreement of a new exclusive passenger car and light truck tyres distribution deal with Euro-Tyre BV Sucursal Portugal in Spain and Portugal. Interstate says the companies will pursue a number of brand awareness and marketing communication initiatives through fellow Benelux tyre wholesaler Euro-Tyre’s Portuguese affiliate in order to stimulate sales and growth for Interstate.
Developed for the European Rallycross Championship with competitive testing in Germany, Sweden and Norway, Cooper Tire has launched its new 17” wet-weather rallycross tyre. The new tyre has already run in open competition in both Portugal and France, setting fastest laps in the heats. Cooper says its eponymous and Avon brands are established as global rallycross leaders, with these brands supplying the tyres of choice for the vast majority of competitors.
Maxxis is supporting the drifting ambitions of one of its promotional team of Maxxis Babes. Michelle Westby has set her sights on achieving her semi-pro licence by the end of 2013 having taken up drifting a year ago and the tyre supplier that originally made her part of its motorsport marketing presence is supporting her driving ambitions with sponsorship, tyres and website assistance. Maxxis International managing director Derek McMartin says the relationship is “proving to be mutually beneficial.”
It was announced last week that Volkswagen of America set a new Guinness World Records achievement for the “lowest fuel consumption- 48 US states for a non-hybrid car” by achieving a phenomenal 77.99 mpg (3.02 litres per 100km). In a Passat TDI Clean Diesel car, with two drivers, the record was achieved on a set of Continental’s PureContact tyres with EcoPlus technology. The record betters the previous mark of 67.9 mpg and also beats the hybrid vehicle record of 64.5 mpg.
Hercules Tire Company of Canada has named Terry LeBlanc to the newly-created role of vice-president of Sales. LeBlanc begins in this position on 2 July and reports directly to Hercules Canada President, Rob Keller. He will take on responsibility for Hercules’ Canadian national sales team, P & L, customer relations, and have full responsibility for the strategic direction and management of the company’s sales strategy.
On 27 June, the North American International Auto Show (NAIAS) received a US$25,000 donation from Michelin North America in honour of the 25-year partnership between both organisations. The cheque was presented to the NAIAS during its “Covering All Bases” event, an off-season, day-long planning meeting attended by more than 300 representatives of auto manufacturers, sponsors, and partners who participate in the NAIAS.
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