The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Steek cord supplier Bekaert has revealed details of its succession plans for boths its chairman and CEO. Baron Buysse, chairman of the board of directors of Bekaert, will retire in May 2014 after 14 years in the chair of the company’s board.
Bert De Graeve, CEO of Bekaert since 2006, will become chairman of the board in succession of Baron Buysse as of May 2014.
GT Radial has announced its plan to make its debut at Coach & Bus Live 2013 in support its recently launched all-position urban city-bus tyre, the GAU861. The flagship Giti Tire brand will also display the GAR820 regional all-position tyre and the GT629 regional drive axle model. Tony McHugh, sales and marketing director at Giti Tire UK, said: “The GAU861 was very well received when it was launched at The CV Show in April, and interest and demand since means that the participation of GT Radial at Coach & Bus Live 2013 is a must.” GT Radial will be located at stand M138.
Škoda has unveiled the world's biggest ice cream van, just as Britain gears up for a scorching bank holiday weekend. The giant vRS ice cream van was launched at Great Yarmouth, where local children tucked in to huge ice creams. Members of the public will have a chance to sample free ice creams as the giant ice cream van embarks on a national tour in the coming month.
Bridgestone Europe has launched a new website focused on the Firestone agricultural tyre range. The site is aimed at end-users, agricultural dealers and tyre professionals, and Bridgestone says it has been created “with user experience firmly in mind.” The www.firestone.eu/agri/ site is available in 18 European languages and is compatible with tablets and smartphones.
Metzeler has rounded out its road racing season with its first year as title sponsor of the Ulster Grand Prix, at which Tyco Suzuki’s Guy Martin took three victories on the company’s rubber. Martin’s Supersport and feature Superbike race wins were joined by victories for Ivan Lintin in the Lightweight class, while Gary Johnson and Dean Harrison also enjoyed strong performances in the Superstock race. The weather led to the cancellation of the Dundrod 150 races on Thursday, but Metzeler enjoyed a victorious day on Saturday as the brand completed the first of three years as title sponsor to the World’s fastest road racing event, the Ulster Grand Prix.
Since its launch in April, the number of quality garages that have become Approved Garages members has grown impressively to the current figure of more than 350. However to ensure that this momentum for growth is maintained, network manager Phil Seymour has arranged a series of roadshows to drive the message home. According to the organisation, the roadshows are free to garage owners and will allow those not yet part of the network to see for themselves the benefits it delivers.
Mark down 7 to 9 October 2014 in your diary – ECI International, the organiser behind the UK’s only dedicated tyre industry trade show, gives word that Brityrex 2014 will be held on these three days. Brityrex returns to Manchester’s EventCity, where it was held in 2012.
Marangoni Tread North America has been named as one of latest companies to join the Retread Tire Association. The company is one of four firms whose membership was made public on 15 August; the others are Crown Worldwide Industrial, Intercontinental Marketing and Otrusa.com.
Tyre equipment manufacturer and software provider Mesnac has purchased a majority interest in US firm Test Measurement Systems, Inc. (TSMI) for an undisclosed amount. The TSMI brand and identity will be retained following the deal, states Mesnac. Dr. Jerry Potts, CEO of the Akron-based firm, and other senior TSMI management staff will remain with the business and work with Mesnac to identify opportunities for growth, product innovation and diversification.
Dunlop has announced a new cooperation with the Red Bull-sponsored FMX4Ever freestyle motocross team, for whom the manufacturer will provide advanced off-road motorcycle tyres for the team. FMX, or Freestyle Motocross, focuses on aerial manoeuvres – or jumps and stunts – known as tricks. Dunlop’s hard terrain Geomax MX71, which will be provided to FMX4Ever, have directional front and rear patterns, optimising performance under braking and acceleration – exactly what is needed on ramps and on jump receptions. The FMX4Ever team will use the Geomax MX71 90/100-21 as front tyre and the MX71 110/90-19 at the rear.
Tyre retailer Paul Jarrold Tyres Ltd is the latest company to deploy MAM Software's MAM Autopart Tyres to help them expand their business. Autopart Tyres provides an interface for efficient sales transactions and professional customer service, supported by an enterprise-level administration, inventory, accounting and reporting platform.
Established in 1983, Paul Jarrold Tyres Ltd is a family run tyre retailers based in Monmouth. The company stock tyres from all major brands in the car, van, truck and agricultural sectors and offer a 24 hour callout service operating 5 mobile service vans.
Cooper Tire Europe is demonstrating its increasing interest in the Russian market by attending the Moscow International Motor Show with what it calls an “extensive range of high-performance, winter and 4×4” tyre products. The Moscow Motor Show runs from 26 – 29 August.
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Halfords Autocentres has become the latest member of TyreSafe in a move that is seen as something of boost for the growing organisation. With more than 290 Autocentres across the UK, the leading independent garage network offers car owners a greater choice of locations offering a free tyre safety check as part of the month-long safety campaign. A list of all the tyre retailers, all TyreSafe members, offering free tyre health checks can be found by visiting www.tyresafe.org.
Very high load capacity, an avoidance of downtime during harvesting and minimal soil compaction – these three qualities are priorities when agricultural operators purchase new tyres, and Firestone says its latest product for this market segment was launched to meet these criteria. Bridgestone Europe reports that this tyre, the new Firestone Maxi Traction Combine, is now available in several sizes for replacement market and original equipment fitment.
Buying an electric car may seem to be the green option when the energy label states Zero CO2 emissions. But that's not the whole story when you factor in the electricity required to charge the batteries, and associated CO2 emissions created in electricity generation; the green benefits then become less clear.
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