The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Aeolus has a new distributor for its passenger car tyre range in the German, Austrian and Swiss markets. German wholesaler and tyre service provider Reifen Straub GmbH now handles imports in these three territories and in mid-September began delivery of Aeolus AW02 and AW03 winter tyres for the coming ‘changeover’ period, which traditionally takes place in October.
Bridgestone claims it “pushes back the boundaries of performance and tyre life” with it latest trailer axle truck tyre, the R168Plus, and states the tyre offers vastly superior tear resistance, lower rolling resistance and longer tyre life.” The R168Plus will be available in size 385/65R22.5 as of 1 October and is aimed at both the original equipment and replacement markets.
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Giti Tire has given its full support to TyreSafe’s Tyre Safety Month, with all 220 GT Radial Performance Centres (GTPCs) throughout the UK receiving joint-branded customer information packs. Throughout October, TyreSafe is running a ‘check your pressures’ campaign, and GTPCs have been issued with posters, leaflets, a Mr. McIntyre animation and a film to raise awareness of the importance of regular tyre maintenance. A dedicated infographic with tyre safety information for consumers has also been added to the GT Radial web site at www.gtradial.co.uk, where drivers can also search for their closest GTPC.
AIMEX, the Asia-Pacific International Mining Exhibition, is one of the most important shows of its kind in the world. Held recently at the Sydney Olympic Park, this year AIMEX attracted over 650 exhibitors and more than 12,700 visitors.
Effective September 2013, Bob Tate has been appointed Midwest sales manager for Trelleborg Agricultural and Forestry Tires in North America. Prior to joining Trelleborg, Tate’s tyre experience included work with other major tyre manufacturers and distributors in North America both in sales and marketing.
Cooper Tire has replaced Firestone as the official tyre supplier to the US-based Indy Lights Series from 2014, making Cooper the official tyre of the entire Mazda Road to Indy ladder. The agreement will initially run for five years, with an option to extend beyond the end of the 2018 season.
US-based wheel service equipment manufacturer Hennessy Industries has launched a new line of auto lifts under the BaseLine by Coats brand name. As is the case with the BaseLine by Coats tyre changer and wheel balancer ranges, the new lift line-up is designed specifically for workshops seeking quality at an affordable price.
ATS Euromaster is calling on all drivers to observe October's Tyre Safety Month. To promote the importance of keeping tyres in top condition, the nationwide tyre retailer is supporting TyreSafe's efforts and hopes other retailers will gather their free campaign materials. ATS Euromaster hopes the initiative will encourage drivers to get into the habit of checking tyre pressure once a month.
Pirelli may be Italian, but its world-famous calendar began life here in the UK, the baby of the company’s British marketing team, which was given the task of producing a calendar for Pirelli’s most valued clients and associates. This year, the British-born ‘Cal’ celebrates its half-century, and Tyres & Accessories spoke with Pirelli Calendar project coordinator Julie Naylor about the origins of the Cal’s success, how it has developed over the course of five decades and what meaning it maintains in Pirelli’s marketing mix alongside the Italian firm’s Formula One involvement.
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Tyre and wheel traders are among the UK's best businesses when it comes to answering customers' telephone calls, according to a survey of 3,630 companies by audio branding specialist PH Media Group. The survey revealed that tyre and wheel suppliers put callers on hold for an average of just 20.05 seconds. Only garden centres (17.44 seconds), demolition firms (17.67) and pharmacies (19.63) performed better. Still, there is room for improvement. Previous research has shown 50 per cent of callers will hang up within 20 seconds if forced to listen to silence while on hold.
Dunlop has confirmed its reappointment as official tyre supplier by the MSA British Touring Car Championship. This extends the sole-supplier partnership that began in 2003, and continues a relationship between Dunlop and the BTCC that can be traced back to the championship’s creation in 1958.
Reflecting their long-term and invaluable support of BEN, the automotive industry charity, Enterprise Rent-a-Car's latest initiative, The Enterprise Golf Day raised over £8,000 – a huge sum of money for a golf competition.
Falken Tyre has strengthened its European team with Thomas Fatho appointed its new marketing manager. Most recently working at Mitsubishi Deutschland, he assumes responsibility for all marketing-related areas in Europe.
Cooper Tire Europe has announced a new feature to its presence at the 2013 Rally Day event. The company’s 4×4 zone will offer visitors the chance to ride in one of DriveTech’s 4×4 machines, which swaps speed for sheer inclines and drops, mud, water and more as the Cooper rubber is put through its paces in a demanding off-road course.
Hanover, Germany-based Delticom AG agreed to purchase Tirendo Holding GmbH on 16 September. The leading European online tyre business will purchase all shares in the Berlin-based online tyre retailer and its subsidiaries. According to a statement issued by the companies, the purchase price, including acquired shareholder loans, amounts to roughly 50 million euros.
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