marketing Archives - Page 214 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Hanover Motorbike Tyres: Continental Very Ambitious

Continental AG is going to increase its involvement in motorbike tyres and the OE-market. So far, the Hanover group has concentrated mainly on passenger car, truck and industrial tyres. All this is now subject to change. The fact that, after belonging to the commercial tyre business unit, two-wheeler tyres were merged with the group’s passenger vehicle tyre unit from January, 1st this year, could be an indication for the company’s reborn interest in the motorbike tyre market. As stated by Continental, the group achieved a 50 percent increase in turnover of motorbike tyres last season, and according to their motorbike tyre marketing leader Jörg Essiger, entering the radial ply tyre segment with the “ContiForce” would be another step in the right direction. The new two-wheeler tyre had already been presented to public at the Intermot fair in Munich last autumn, and was officially presented to the press at the Contidrom fair in May. Essiger explains, “the ContiForce offers both excellent handling and a very reasonable price, which is 10-15 percent lower than the competition.” He says, that ContiForce would be the appropriate tyre for sports-bike riders, and real sportsmen can also demonstrate their efficiency on it. Who knows, whether with their next new motorbike tyre the Hanover group might enter into the pure sport machine segment. Already next year, the tyre manufacturer will probably put another newly-developed motorbike tyre on the market; so said Jörg Essiger at the Contidrom presentation – however no further details were forthcoming.

30th November 2001/by Tyrepress Editors

Retail Distribution Of SmarTire Begins

SmarTire Systems, the tyre pressure monitoring equipment supplier, has launched the US distribution of its new aftermarket products through the Tire Rack and Big O Tires. SmarTire CEO, Robert Rudman says, “These orders follow our initial distribution in Europe and represent the beginning of our marketing strategy for SmarTire’s aftermarket products in North America.”

30th November 2001/by Tyrepress Editors

“Oxxynova” For Car Tyres

On January 1, 2001, Degussa-Hüls transferred its DMT (dimethyl terephthalate) business to a separate legal entity. The new company, Oxxynova, will initially operate as a marketing operation. Production of DMT, including two production facilities, employing 250, will be transferred to Oxxynova GmbH & Co KG (Marl, Germany) on April 1. DMT is a base product used in the manufacture of polyester. DMT based polyester uses include, for example, the reinforcement of car tyres. Oxxynova is the European market leader with total production capacity of 480,000 tons.

30th November 2001/by Tyrepress Editors

With Good Marketing You Can Be Successful

HMI (short for Trade Marketing Initiative) is a special relationship between the tyre trade and the industry, offered in Germany only by Goodyear. The marketing programme has been widened over the past year; for example the long-awaited Tyre Soft 2 software is now available at long last. At the annual meeting in Sonthofen, Mr. Zubanovic, managing director of Goodyear Handels Systeme GmbH, expressed little concern despite the problems the organisation is facing. He said that the tyre trade has to go for growth and seize every opportunity to expand – dealers who do not will prove to be uncompetitive in the long run. Goodyear MD Jarro Kaplan, who is president of Goodyear Eastern Europe, pointed out that teamwork with Goodyear is beneficial because it “always guarantees the trade a good year.”

30th November 2001/by Tyrepress Editors

Co-operation Between Michelin and Bosch

Robert Bosch GmbH (Stuttgart) and Michelin (Clermont-Ferrand) have announced a long-term strategical partnership in the development and distribution of integrated driving dynamic management systems. The co-operation covers the fields of research and development as well as the introduction of product to the market. Both companies have identified working areas for the basis of common developments and synergies.

30th November 2001/by Tyrepress Editors

Subsidiary Company To Develop Nokian Intelligent Tyre Technology

Nokian has established a subsidiary company for commercialising and internationalising its recently-created intelligent tyre technology (ITT). The company is called RoadSnoop Ltd. and it will be responsible for the product development, production and marketing of ITT. Called the RoadSnoop Safety System, it consists of lightweight sensors installed in the tyres which monitor tyre pressures and temperatures. Should the pressure drop, the system sends an alert to the driver’s mobile phone, in-car computer, or even to a separate display at a garage forecourt.

30th November 2001/by Tyrepress Editors

Re-organisation For Goodyear Dunlop Europe

Goodyear Dunlop Tires Europe has announced the appointment of three managing directors for France, Germany and the UK. Sylvain Valensi will head up France, Gerd Grünenwald takes control in Germany and Marco Molinari returns to the UK for his second stint as MD. Goodyear GB’s current MD – Steve MacDonald – will retire after 27 years with the company.

30th November 2001/by Tyrepress Editors

ArvinMeritor European Director

Thierry Leblanc (41) is joining the ArvinMeritor group as European Sales and Marketing Director for the Light Vehicle Aftermarket division (shock absorbers, exhaust systems, catalytic converters and filters). Mr Leblanc joins from Valeo Windscreen Washing Systems where he was Aftermarket Director. He succeeds Fabrice Rosi, who remains a consultant at sales and marketing level to the ArvinMeritor Light Vehicle Aftermarket division.

30th November 2001/by Tyrepress Editors

Advertising To Be Boosted By Michelin USA And Goodyear

In order to expand its approach to marketing Michelin North America is reviewing its US advertising policy and will be evaluating new agencies after a 17 year relationship with New York agency DBB. At the same time Goodyear are set to increase world-wide advertising spend by 30 per cent. The annual advertising spend for Goodyear is estimated to be $60m.

30th November 2001/by Tyrepress Editors

First Stop – 100 Partners Have Joined Since Its Foundation Two Years Ago

Barely two years ago, Bridgestone/Firestone Deutschland GmbH introduced the First Stop System to the German market with the intention of inviting tyre dealers to join this new form of cooperation. Since then, 100 dealers have already joined this system in Germany. And with more than 1,000 partners all over Europe, the system has spread across 16 countries, so far. In Germany, Prignitzer Falas GmbH in Pritzwalk (Brandenburg) is First Stop partner N° 100. With 24 employees serving customers’ needs, this shop is not only successful in selling tyres, but it also deals with passenger cars, agricultural and industrial machinery, as well as selling and renting trailers. Moreover, a driving school is also included. Passenger cars, trucks and tractors each contribute one third of the turnover. This company has been a Bridgestone/Firestone customer since 1993. The First Stop idea is very simple: enhancing their line by the house brand “First Stop”, Bridgestone/Firestone grants exclusive selling rights for this economically-priced tyre to its partners. Thus, both the summer tyre “FST 2000” and the winter tyre “First Stop Winter” were born. Furthermore, the First Stop package also includes a uniform image and individual training programmes, covering technical and business know-how. Dealers who opt for cooperation will be furnished with substantial marketing support, which covers the complete advertising and POS segment, as well as training programmes. As their commitment to the tyre manufacturer, First Stop partners promise to always use up-to-date equipment to cope with the latest tyre technology, to join training programmes regularly and to always offer a proficient and friendly complete service for customers.

30th November 2001/by Tyrepress Editors

Receivers Called In At Just Tyres

Just Tyres Holdings, the group consisting of the Just Tyres retail chain, the Southam Tyres wholesale business, Autostop and Autostop fleet network, has called in the Administrative Receiver. 40 of the 90 Just Tyres depots were closed down immediately, resulting in 100 job losses, or one third of the total group workforce. Autostop Fleet has also closed down. The Receiver is looking for buyers, either for the group as a whole or its component divisions separately and reports “considerable interest”.

30th November 2001/by Tyrepress Editors

MMS Annual Poll 2000/2001: German Tyre Retailers Have Missed Their Targets

In the German tyre retailing business, the mood has swung towards the negative side over the last year. This is the main result of an annual poll carried out by the Marketing + Management-Systeme (MMS) among 2,400 German tyre retailers. According to the MMS-report, 80 percent of tyre retailers have been disappointed in their economic expectations. Among the co-operation members this is even higher at 85 percent. The main reason for the depressed mood has been the disaster of the winter tyre business in 2000 and there is no sign of any compensation in the form of new business activities. For 80 percent of the companies questioned, their central goal is to improve their service quality during this year. One year ago 30 percent of the retailers had stated that their expectations had been more than fulfilled, for 49 percent the expectations had been fulfilled. This time there are just three percent for whom the expectations have been more than fulfilled and another 17 percent who had achieved their aims. The most serious problem is the high quantity of winter tyres in stock. They block the capacities for the coming summer tyre season and cost a lot of time and money. First calculations are that 28 percent of the winter tyres have been not sold, which means a volume of five million units. With an average worth of 85 DM this adds up to an amount of approximately 400 million DM up to 425 million DM.

30th November 2001/by Tyrepress Editors

Reifen Gundlach: Successful Marketing of Gajah Tunggal Tyres In Germany

The two managing directors of Reifen Gundlach, Gebhard and Joachim Jansen, once again invited a number of important guests to visit the Gajah Tunggal factory in Jakarta. This journey was to make it clear to everybody that, with the German wholesaler on one the side and the Indonesian tyre manufacturer on the other, two promising partners have been found to make progress in the hotly-disputed home market. The official reason for visiting the company was the introduction of the latest uhp tyres GT Radial Champiro HPZ 40/45 and the Maxmiler CX, which could also be tested on the Sentul racing track. For the management it was important to keep in touch with the world’s leading tyre manufacturers. Referring to marketing, GT was already cooperating with the German wholesaler Reifen Gundlach before the Japanese world trading group Itochu acquired a majority holding in the trading enterprise from Raubach, in September 1998, which is said to be have since grown to 75 percent. Reifen Gundlach’s market acceptance has grown so far, because being part of Itochu has been very important, not least, for the cooperation with Michelin. This is a strategic partnership selected by Reifen Gundlach, in order to bring those customers to the tyre manufacturer that it finds difficult to reach, and to help Reifen Gundlach itself to successfully expand its tyre range.

30th November 2001/by Tyrepress Editors

New UK Truck Servicing Network For Continental

Continental Tyre Group is to set up a new UK truck network, comprising independent businesses with exclusive territories, managed by Continental. This will obviously affect the commercial division of Conti’s subsidiary National Tyre Services. Some will be sold, while some will be taken over by existing staff – a number of these are expected to join the new truck network, which will be called ContiNetwork.

30th November 2001/by Tyrepress Editors

Wheel Specialist Brock Has Its Own Production In Bosnia

The Brock-Group is known across Germany as an alloy wheel marketing company. Successfully marketing an assortment covering everything from commonplace to extravagant wheels, the group has gained the reputation of a quality supplier. Although it wasn’t carefully planned for future business, it cannot be purely accident that the group has owned a wheel factory in Bosnia for two years now. Meanwhile, nearly 100 machines are working in the factory 24 hours a day, 7 days a week, 50 weeks a year, with an annual production capacity of some 500,000 wheels. However, this figure alone does not say very much; equipment and machinery, as far as it has been replaced, is state-of-the-art, and it is obvious that within only a few months this factory will be run exclusively by new and modern machinery. E.T.R.T.O, KBA, TÜV, SF 1 JWL and Jaso standards are fulfilled in order to guarantee quality. The qualification procedure of the factory will take place this August. In the interview with NEUE REIFENZEITUNG, Claudia and Elisabeth Brock point out that in the future the Brock-Group will go on putting emphasis on the upper level, i.e. the high-tech level. The assortment consists of very nice and very costly wheels, which are in demand all over Europe and the marketing of which is very interesting for manufacturers and for both wholesalers and retailers. High class segments consisting of aesthetically designed wheels and many special sizes form the mainstay of the Brock-Group, well-known by the names Brock Car Fashion and Rad Center Derkum.

30th November 2001/by Tyrepress Editors