The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Hercules Tire has introduced the Hercules H-801 all-position premium highway tyre. The newest addition to the Hercules H-Series line of medium truck tyres, the next generation H-801 excels in regional steer applications, delivering exceptional treadwear and superior handling capabilities.
Groupauto, the company responsible for the Approved Garages scheme has increased its sponsorship activity in the British Touring Car Championship for 2014. The company is now a partner sponsor of the Power Maxed Racing VW Passat, following a successful ticket sponsorship deal with Donington Park in 2013.
Ford Retail’s UK parts division, @first Parts, has reported an annual turnover of over £100 million in 2013, the first time since its launch in 2004. According to the company, overall parts sales saw an increase of 14 per cent year-on-year, whist the Trade, Bodyshop and Ford Dealers divisions reported an annual growth of 13 per cent, 22 per cent and 12 per cent respectively.
Dunlop will supply its Sport Maxx RT tyre to Mercedes-AMG as original equipment on its new CLA 45 AMG model in size 235/35ZR19 91Y XL MO, which was specially designed for the sporty coupé. With a peak output of 265 kW (360 hp) and maximum torque of 450 Newton meters, its turbocharged engine is the […]
Nexen Tire America has appointed Kyle Roberts its new director of marketing. The company says Roberts will lead the tyre maker’s marketing effort to building a brand that resonates industry-wide.
For 2014, Maxxis International aims to make motorcycle tyre sales more rewarding than ever – and to accomplish this, it has revised its UK dealer pricing policy and made entry into its fully-supported ‘Elite Dealer Program’ even easier. By doing so, the company says dealers can benefit from lower trade prices and healthy profit margins, along with aggressive marketing and Maxxis’ rewards scheme.
The World Touring Car Championship’s James Nash, who claimed the new WTCC Yokohama Trophy, was a guest at the Yokohama booth during the recent Autosport International Show in Birmingham. During the show Yokohama HPT, the brand’s British division, displayed a full range of high performance race and road tyres alongside one of the vehicles from […]
OTR tyre manufacturer BKT has appointed Roberto Locati as OEM sales manager at its European headquarters. The new role comprises the management of all aspects of tyre supply related business relations with the major manufacturers of machinery and equipment in European agricultural, industrial and earthmoving sectors. BKT says Locati will seek to create new business […]
Starting 1 January 2014, Thorsten A. Bublitz is supervising the international expansion of all agricultural activities within Continental’s Commercial Specialty Tires business unit in his new role as business line manager agro. In this position he reports to business unit managing director Dr. Michael Maertens.
Sumitomo Rubber Industries global tyre brand Falken has been awarded 2013 MTS Supplier of the Year by UK tyre wholesaler and retailer Micheldever Tyre Services. The distributor said that Falken Tyre Europe out-performed all other manufacturers throughout 2013 in terms of on-time deliveries and the percentage of orders fulfilled, averaging in excess of 94 per cent availability across the year by Micheldever’s own internal measurements.
Bruce Besancon has been appointed vice-president of marketing at Alliance Tire Group’s US subsidiary. Besancon comes to Alliance Tire Americas with more than 20 years of expertise working for Michelin North America, including five years heading marketing efforts for Michelin’s earthmover business unit.
Starting 1 January, Farnese Pneumatici S.p.A. has taken over as Italian-market distributor for Sailun Tyres (Europe). The Vetralla-based wholesaler will distribute Sailun’s passenger car, 4×4, winter and light commercial vehicle ranges. Announcing the deal, the wholesaler’s sales and marketing director, Rinaldo Farnese, commented: “Our nationwide network of depots, dealers and sales agents makes us an excellent national fit with Sailun.”
The Australian Open has begun in Melbourne, and for the fourth year in a row Maxxis is on board as an official sponsor. It is also the ‘official tyre’ of the Australian Open. Under the terms of its sponsorship deal Maxxis signage is present in Rod Laver Arena (centre court), and the tyre maker is entitled to use the Australian Open logo in marketing materials and promotional activities.
At its recent annual conference, Maxxis International and UK distribution partner Stapleton’s (Tyre Services) Ltd announced the appointment of Alan Littlewood to the position of Maxxis brand manager. Maxxis International says Littlewood has taken on the role to help strengthen the Maxxis brand throughout the UK and to further develop the partnership between Maxxis, Stapleton’s and the Maxxis Key Dealer network.
Giti Tire has appointed Daria Sala Della Cuna as country manager for the Italian, Spanish and Portuguese markets. She will replace Corrado Moglia who has accepted a new international role within Giti Tire to be announced soon, in the position. Moglia joined Giti Tire in 2006 as sales director for Southern Europe, before becoming marketing […]
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