marketing Archives - Page 201 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Tag Archive for: marketing

“Ceat-Kelani JV Has Had Exceptional Success”

(India/Rubber Asia) When the Indo-Lanka Free Trade Agreement (FTA) was signed in December 1998, informed opinion may have considered it experimental. In Sri Lanka, the questions raised were: “Will Indian goods flood the Sri Lanka market?” and “Does Sri Lanka have the resources to penetrate the vast Indian market?”

The FTA became operational in March 2000, and trade across the Palk Strait has expanded significantly since then. When the Sri Lankan and Indian Prime Ministers met in June 2002, they decided to widen the scope of cooperation under the FTA which dealt with trade and tariffs, to include services, technology and investment, thus moving the two economies towards greater integration and propelling them forward to a Comprehensive Econonomic Partnership Agreement (CEPA).

21st March 2005/by Tyrepress Editors

SmarTire Signs With Travel Technology Innovations

SmarTire Systems Inc has announced that it has signed an agreement with Travel Technology Innovations, LLC (TTI) to distribute SmarTire’s active tyre monitoring systems. TTI is a newly formed, Detroit based joint venture between Detroit Chassis LLC and Redmer Industries that was created to market and sell SmarTire products. Both companies bring an extensive and successful track record of supplying original equipment and aftermarket parts and services to the automotive, recreational vehicle and transportation industries.

16th March 2005/by Tyrepress Editors

A New Wheel is Born

(Brisbane/ATD) Just when markets around the world are complaining of being over crowded with suppliers, some companies are arriving on the scene with a difference approach. In Australia, King Wheels PTY Ltd is one such company.

14th March 2005/by Tyrepress Editors

Cooper Names New Director of European Sales and Marketing

(Akron/TR) Cooper Avon has named Steven T Kersh as director of European sales and marketing. In his new role, he will oversee sales and marketing efforts for European operations headquartered in Melksham, England. The appointment will become effective on 1 April, 2005. Mr Kersh began his Cooper career in 1993 as a management trainee. In 1995 he was promoted to export sales customer service coordinator, and since has served as an export sales trainee, export sales territory manager, regional manager of export sales and most recently as manager of export sales.

11th March 2005/by Tyrepress Editors

Car Registrations Down 2.7 per cent?

Western European car registrations for February could be down by as much as 2.7 per cent, according to a Deutsche Bank report. Preliminary figures from Polk Marketing Systems suggest a decline of 3.7 per cent year-on-year (-1.3 per cent year-to-date). The report singles out Renault (-12 per cent) and Fiat (-13 per cent) as having particularly bad months, while VW brand (-8 per cent) stayed inline with the average and Mercedes (-15 per cent) failed to improve from a weak January. On a brighter note, the analysts point new model releases for the from BMW brand (+36 per cent) and Porsche (+15 per cent) as examples of European names that are doing well.

10th March 2005/by Tyrepress Editors

Michelin Lifestyle Launches Tyre Care Products

Groupe Michelin’s Michelin Lifestyle division has introduced what it claims are the first wheel and tyre care products on the market to be developed for and approved by a major tyre manufacturer. Michelin says it will make these products available to select retailers to sell to consumers.

9th March 2005/by Tyrepress Editors

Cooper Promotes Marketing Executives

Cooper Tire & Rubber Co. has made a number of new appointments, including the promotion of Ed Reading to vice president of international sales and marketing, writes Tire Review. In his new role, Mr Reading will be responsible for coordinating sales and marketing strategies for all Cooper products sold outside the US, as well as export sales from the US.

In addition, Cooper named Matthew Moore as manager of programme pricing. Mr Moore will be responsible for determining prices on Cooper tyre brands. Finally, Chris Barbara was named sales training manager, and will be responsible for developing and facilitating training for Cooper’s dealers and sales force.

9th March 2005/by Tyrepress Editors

Hi-Q Appoints New Marketing Manager

Hi-Q has appointed Nikki McCluney as its new marketing manager. She joins Birmingham-based Hi-Q from van maker LDV where she was marketing manager, responsible for retail and fleet marketing as well as the sponsorship of the LDV Vans Trophy football tournament. As part of Nikki’s role at Hi-Q, she will be responsible for all marketing initiatives covering marketing and public relations and will also lead the implementation of a new brand strategy later this year.

7th March 2005/by Tyrepress Editors

Hayes Lemmerz Appoints VP of Sales for International Wheel Group

Hayes Lemmerz International, Inc. has appointed Pieter Klinkers to the position of vice president of sales and marketing for the company’s International Wheel Group. Mr Klinkers replaces Marc Hendrickx who was recently appointed as vice president of the International Wheel Group’s Aluminum Operations. Mr Klinkers will report directly to president Fred Bentley. The appointment became effective on 1 March, 2005.

Pieter Klinkers joins Hayes Lemmerz from Michelin’s Wheel Group where he has worked since 1997. Mr Klinkers has served in a series of senior level marketing and sales positions with Michelin, most recently as director of sales and marketing, based in Paris, France. Fluent in Dutch, English, German and French, Mr Klinkers holds a Masters degree in Business Administration from Maastricht University in the Netherlands.

4th March 2005/by Tyrepress Editors

TIA Names Summit Participants

TIA has named the participants in the first Commercial Tire Executive Summit, which will be held April 20 during the forthcoming World Tire Expo at the Kentucky International Convention Center in Lousiville. Tire Review has reported that the summit, entitled “The Commercial Truck Tire Industry: Here and Now,” will include “an energetic discussion of current issues and how they are impacting the commercial tyre industry right now,” according to TIA.

2nd March 2005/by Tyrepress Editors

Oldest Independent Tyre Dealership Joins First Stop

Hawleys Tyres, of Sheffield, has joined the Bridgestone UK First Stop network of independent tyre dealerships. Established by Martin Hawley (grandfather of the current owner), in 1910, the company claims to be the oldest independent tyre dealership in the UK. The company will now receive marketing and public relations support, an exclusive tyre brand, and First Stop and Bridgestone branding on signage and work wear.

1st March 2005/by Tyrepress Editors

‘Winning Hearts and Minds’

Four years after launching the Meteo Esc, Marangoni Tyre has updated its winter tyre range by releasing the Meteo HP passenger car tyre. As the name suggests, the Italian company’s latest product is designed as a high performance winter offering. The new tyre will be available in time for next season (2005/2006) in 15 popular sizes with indices mainly between T and H, but with three going all the way up to V. The Meteo HP will be available in 15 to 18 inch diameters and in 65 to 40 series ratios. Tyres & Accessories spoke to Marangoni Tyre’s global sales and marketing director, Derek Carruthers, and asked how the company planned to market its new winter tyre in the UK.

1st March 2005/by Tyrepress Editors

Goodyear Appoints New Board Member

Goodyear has appointed Denise M Morrison, president, global sales and chief customer officer for Campbell Soup Company, to the company’s board of directors. “Denise Morrison is a customer-focused leader with extensive experience in sales and marketing and in building top brands,” said Goodyear chairman and CEO Robert J Keegan. “We are confident that she will make significant contributions to our board.”

25th February 2005/by Tyrepress Editors

Hankook Becomes US Touring Car Championship Sponsor

Hankook Tire America Corp has signed a three-year agreement making Hankook the official sponsor of the Hankook US Touring Car Championship (USTCC) race series until the end of 2007. According to a Tire Review report, under the agreement, Hankook’s Ventus RSS Z211 R-Compound racing tyres will be the control tyres for the 2005-series racing event. In addition, the tyre company’s logo will be prominently displayed at each racing venue and on competitors’ vehicles.

“Hankook is dedicated to expanding our motorsports activities, both as a demonstration of our technology, as well as our brand-building marketing campaign,” said Choi. “We look forward to a productive relationship with the USTCC — and to excellent competition over the next three years,” commented J W Choi, president and CEO of Hankook.

25th February 2005/by Tyrepress Editors

Sealing the Motorcycle Tyre Market

“If Nick says it’s good then it must be,” says Mark Gregory, national franchise manager for Punctureseal, when asked about the company’s tyre sealant. Nick Sanders, the person he refers to is a renowned adventure/endurance biker who is well known in biking circles for his world moto challenge, where he circumnavigates the globe on his Yamaha R1. Nick advocates the brand by both using it on his own tyres and recommending it to all that travel alongside him.

22nd February 2005/by Tyrepress Editors