The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
(Akron/Tire Review) Federal Tire Co. has appointed Henry Lin as vice president of sales and marketing. Mr Lin had previously worked for Federal before leaving and then formally rejoining the company in March.
For the second year in a row, Continental has agreed to support the Chrysler Group’s dealer training and consumer marketing programmes. Continental will provide support for the Inspired Drives, Camp Jeep and Camp Jeep: On the Road US consumer programmes.
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(Akron/Tire Review) Dan Wire, well-known CEO and chairman of Treadways Corp, has announced that he will retire in early 2006. Mr Wire, who said he will remain as an advisor/consultant to Sumitomo Corporation of America and Treadways until April 2008, will retire effective at the end of Treadways’ next financial year on 31 March 2006.
(Akron/Tire Review) Carl Casalbore, Cooper Tire & Rubber Co’s vice president of marketing and retail sales, abruptly left the company 11 April. The former Pirelli high performance sales and marketing manager left to pursue other interests. Cooper has not yet named a replacement.
Casalbore joined Cooper in 1999 after more than 20 years with Pirelli Tire North America, and was initially director of Pirelli sales for Cooper when the two companies worked together on sales and distribution. He later helped spearhead Cooper’s push into the high performance market and with development and launch of Cooper’s Zeon line.
At the beginning of April, Yokohama Rubber Co, made its Europe Office in Dusseldorf, Germany, a subsidiary called Yokohama Europe GmbH. Yokohama Europe will oversee Yokohama’s European marketing and sales strategies. According to the company, the move is part of efforts to strengthen Yokohama’s marketing strategy by more closely managing local operations. The new company will help reinforce sales by concluding comprehensive contracts with leading store chains around Europe and by accelerating original equipment marketing to European automakers.
Yokohama now has sales companies in 10 countries in Europe – in the UK, Italy, Switzerland, Sweden, Germany, Austria, Denmark, Belgium, Spain, and Russia.
Yokohama Rubber Co has established a tyre sales subsidiary in Russia on 1 April to reinforce local marketing. The Moscow based company is called Yokohama Russia L.L.C and operations will commence in late April. The new company is a joint venture between Yokohama and Itochu Corporation (with 85.1 and 14.9 per cent shares respectively).
Racex, the supplier of exterior and interior styling accessories for cars, has launched a range of updated marketing material.
(Akron/Tire Review) Treadways Corp has announced several organisational changes, effective 1 May. First, Lyle Symonds has been appointed senior vice president of private brand sales. Mr Symonds will oversee Treadways’ Laramie, Eldorado, Jetzon and Telstar tyre divisions and will report directly to Roy Araki, president. Previously, Mr Symonds was vice president, sales and marketing for the company’s Eldorado division.
“A beach party atmosphere, in Yorkshire, in April, may seem a little different from the norm, but that’s how we do things here!” So said Toyo Tyre UK’s marketing director Mike Rignall as the tyre company celebrated its sixth year as official sponsor of the live action arena at the Ripspeed Donny Show.
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(Akron/Tire Review) Carl Casalbore, vice president of marketing and retail sales at the Cooper Tire & Rubber Co., has announced his departure from the company, and Robyn N. Dashnaw has been appointed territory sales manager by the Findlay, Ohio-based tyre manufacturer.
(Akron/Tire Review) Falken Tire Corp has announced its 2005 contingency programme for Formula Drift series. Falken has put together a Team Falken “works” team, but is offering payouts to works or private teams using its tyres in Formula Drift competition.
“Tyres are by far the most costly recurring expense in drifting,” said Nick Fousekis, Falken’s performance marketing manager. “We want to help drivers – and especially the privateer teams that earn their way to the winner’s circle on Falken tyres.” In the contingency programme, event winners on Falken tyres take home $2,000, while a series champion will win $5,000. Falken will pay through eighth place finishes per event, and first through third for the series.
Battery manufacturer Exide has introduced a loyalty programme, called the Exide Experience, to coincide with the introduction of its new range of batteries.
Exide customers can exchange loyalty points earned on sales of batteries for any one of more than 300 experiences. The more active and adventurous can opt for astronaut training, driving a Ferrari, flying a Tiger Moth, powerboat racing, gliding or white water rafting, to name but a few.
If this all sounds too strenuous and taxing, there are gentler alternatives, including dolphin watching, a luxury spa break or Feng Shui lessons.
Exide’s marketing manager described the Exide Experience as “our best-ever incentive programme”, adding: “The scheme is unrivalled in the industry and is one which we believe will surpass all our customers’ expectations.”
(Akron/Tire Review) Michelin Lifestyle Ltd. has signed a licensing deal with Coker Tire Co. for the development and marketing of Michelin-branded products, including garage accessories, apparel, personal accessories, high-end memorabilia and collectibles.
According to Michelin Lifestyle, Coker will offer these products through Coker Tire’s North American catalogue operations and online store at www.coker.com.
Investcorp, investment group, has officially acquired American Tire Distributors, one of the leading distributors of tyres in the United States.
American Tire has 71 distribution centers and a fleet of 700 trucks providing coverage to 36 US states. It offers 60,000 products serving an average of 35,000 customers each month says the investment company. Annual revenue is $1.4 billion giving the company an approximate six per cent share of the total $24.3 billion market for replacement tyres in the US.
(Akron/Tire Review) Continental Automotive Systems has appointed David M. Mestdagh as director of the company’s North American aftermarket business.
Mestdagh will be responsible for overall business strategy, product quality and performance and will oversee development of sales and marketing activities for the company’s ATE brand.
Previously, Mestdagh served as national accounts sales manager for Visteon Corp.’s aftermarket group and has held various positions – including national retail sales manager, program group manager and sales and marketing development manager – at Federal-Mogul Corp.
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