The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Alliance Tire has reported total sales of $78.5 million compared to $63.6 million in the first half of 2004, up 23.4 per cent. Net income in the second quarter of 2005 grew 278 per cent, amounting to $4.6 million, compared to $1.2 million in the same quarter of 2004. “Marketing efforts, product mix and business conditions were the main factors to fuel the sales growth and profitability,” said company CEO Isia Tchetchik.
(Akron/Tire Review) Goodyear Tire & Rubber Co.’s Chicago location is evaluating its U.S. marketing strategy, which may include a review of creative and media assignments. Arnold in Boston and Media Planning Group in New York are the current firms retained by Goodyear. They were both invited to the discussions but have not decided if they will participate, according to reports.
Prompting the evaluation was the appointment of Joseph Viselli as marketing director for Goodyear, which occurred about six months ago. Along with the creative and media evaluation, Goodyear is likely to review other services, such as public relations and interactive chores, reports stated.
Tyre giant Hankook has this week unveiled plans to compete at the very highest levels – starting with Wales Rally GB.
The company has joined forces with Warwick-based Silverline Motorsport to offer a dedicated motorsport service for rallying and racing in the UK.
And to launch the new venture in style, Hankook Motorsports has entered three drivers into three different classes in the British round of the World Rally Championship.
SmarTire Systems Inc. (Richmond, BC, Canada) has recruited David Warkentin as its new Vice President of Sales and Marketing. Warkentin brings over 25 years of sales, sales management and marketing experience in emerging technology sectors to the company.
Ansell Ltd. (Australia/Goodyear’s joint venture partner in South Pacific Tyres) announced the appointment, effective 9 August 2005, of Mr Peter L Barnes as Chairman of the Board of Directors to succeed Dr Edward D Tweddell, who died on 4 August. Mr Barnes has been a Non-executive Director since October 2001. He has been Chairman of Ansell’s Audit Committee and is a member of its Nomination, Remuneration and Evaluation Committee.
(Akron/Tire Review) Goodyear Tire & Rubber Co.’s Dunlop brand has signed on as sponsor of the award-winning PBS automotive series MotorWeek, joining Stanley Works as the show’s second national sponsor.
Andy Traicoff, director of Dunlop, said the company added MotorWeek to its media mix to promote the 2005-2006 Dunlop Drivers Cup and to increase brand awareness for Dunlop Tires, already popular among performance car enthusiasts.
“Faced with increased competition for marketing dollars, we targeted MotorWeek to reach automotive enthusiasts who are likely to participate in racing, and to reach the ‘in-the-know’ driver,” said Andy Traicoff, director of the Dunlop brand. Traicoff said Dunlop added MotorWeek to help promote the 2005-06 Dunlop Drivers Cup and to increase brand awareness for Dunlop Tires.
MotorWeek is the original automotive TV “magazine series,” and has been on the air since 1982.
The positive business results of Alliance Tire Company have been rewarded by a vote of confidence from investors’ side. The company is currently producing around 120,000 agricultural tyres at around US $ 42 million a year and has been the second best Israeli stock market investment of the year. Company share grew at 160% from the beginning of 2005.
(Akron/Tire Review) Bridgestone Firestone North American Tire, LLC (BFNT) is preparing for the winter months ahead with size additions to the Bridgestone Blizzak LM-22 RFT, Bridgestone Blizzak LM-25, Bridgestone Blizzak DM-Z3 and Winterforce tyre lines.
Firestone has invested in a new mobile exhibition unit, which it recently put to the test during Grasslands 2005. The unit is available for free hire to support Agri Point dealers at relevant agricultural/country exhibitions subject to availability.
The 3,500 kg trailer unit features a hospitality seating area for up to 10 people and a well-equipped kitchen. The unit already has livery for Firestone including graphics panels featuring a number of advertisements from the current ‘Testimonial’ campaign.
Klaus Zimmermann has retired from his position as managing director of Ellerbrock Reifenrunderneuerungs-Technologie GmbH. However the MD is not walking away completely and after 30 years with the company has decided to remain a member of the company’s advisory committee.
The company’s management team is currently represented by Dirk Rohmann as managing director marketing and sales, Matthias Leppert as MD Technology and Wolfgang Schlingmann responsible for accounting.
(Akron/Tire Review) Cooper Tire & Rubber Co has appointed Charles G Yurkovich Jr as technical vice president. Mr Yurkovich will lead Cooper’s technical organisation in developing new products and technologies and improving current ones, said Cooper.
Prior to this appointment, he had worked in various technical management roles in the consumer, commercial and retread markets and held sales and marketing management positions at Goodyear Tire & Rubber Co. Mr Yurkovich also holds US patents on light truck and medium truck tyre designs, according to Cooper.
The Volkswagen Golf GTI, which fits Bridgestone Potenza tyres, has been voted the ‘Greatest Drive’ of 2005 by Auto Express magazine.
“This is excellent news,” said Andy Lane, consumer marketing manager at Bridgestone UK. “The Golf GTI is an exciting, top-of-the-range car that requires the very best in grip and control, and this is just another example of how the UK’s top cars can perform at their best on Bridgestone rubber.”
Goodyear Dunlop has reported that a recent direct marketing campaign is succeeded in increasing tyre purchases through the company’s TyreOnlineService system.
TyreOnlineService was launched as a pilot scheme in the UK in May 2004, but became available of wider scale this year. The service provides customers with an online solution to purchasing their Goodyear, Dunlop, Fulda and Sava tyres. Since the launch its popularity has risen with many customers now reliant on the system to place their orders on a day-to-day basis, says Goodyear Dunlop.
The Aftermarket Show has signed up a number of new exhibitors say organisers, as the campaign to book potential exhibitors is intensified.
One of the new exhibitors includes Beissbarth UK. Managing director, Philip Hodges, said: “As a supplier of automotive service equipment to garage workshops, we believe that The Aftermarket Show is the ideal avenue for us to unveil and demonstrate our next-generation products to the garage and consumer.
“The event has some very exciting plans for its ongoing development and we are determined to play an active role in this, championing the cause for the garage equipment sector.”
The latest addition to Autoclimate’s fast-growing portfolio of air conditioning components is the range of Denso compressors; the brand fitted as OE by many of Europe’s leading car makers.
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