The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Tyre manufacturer Firestone has reported that more farmers are demanding 65 series tyres, instead of 70 series or standard 85 series. Tyres & Accessories magazine asked to Barry Coleman, Firestone’s marketing manager about the swing.
RH Claydon Ltd has appointed John Parker as business development manager. The decision is effective from 1 January 2006. In this role Parker will be responsible for the companies equity and wholesale major accounts throughout the UK and Ireland.
(Akron/Tire Review) In 1958 Craig Anderson sold his first set of Goodyear Double Eagles while working at his uncle’s tyre store in New York state. Now, after 40-plus years in the tyre and rubber industry, Craig has stepped down as president and chief executive officer of Hercules Tire & Rubber Co.
Hi-Q is leading the way on RunOnFlat tyre technology thanks to an intensive training programme for its fitters. A total of 131 nationwide stores have been put through a special Goodyear RunOnFlat training programme.
Bridgestone has launched what the company calls its “most technologically advanced general use tyre to date.” The new tyre will replace the original equipment B391 and B390 tyres, and the B330 Evo, which is sold purely in the replacement market. The move is designed to simplify the company’s range of general use tyres, increase brand recognition, and make the ordering process easier for dealers, the company said in a statement.
(Akron/Tire Review) Continental Tire North America (CTNA) said that its Continental brand medium truck tyres have earned standard equipment fitments on Autocar’s Xpeditor line of trucks. The OE contract includes CTNA’s Continental HSU and HDL steer and drive tyre lines.
In tyre safety terms the 3mm campaign has been the principal initiative for the tyre industry in 2005, according to the NTDA’s Richard Edy. And this is something that is demonstrated by the fact that Tyre Awareness Week in October, got a total of 75 minutes of local radio airtime. Due to this success it is more than likely that the organisers will use the same approach next year.
Last month Northern Ireland’s largest independent tyre retailers held a series of ladies tyre safety clinics at a selection of their depots. The nights coincided with National tyre safety week and were run in conjunction with the All Women Together breast cancer awareness campaign. For each of the 100 ladies that attended, Modern Tyre Service donated £10.
Goodyear Dunlop is planning a “significant investment programme” for its Hi-Q chain, managing director Dick Johnson has revealed. “The Hi-Q network is an asset and the majority of stores will remain under Goodyear Dunlop ownership. We are going to invest in people, training, marketing and systems and develop a new franchise programme that will complement our company owned stores to create a strong nationwide network,” he explained.
Chester-based Allan Morris Transport, established in 1893 and one of the oldest transport companies in the UK, has switched to Bridgestone and its independent Truck Point dealer network for its tyres and tyre management services.
Hi-Q, is offering free motoring health checks this winter in an effort avoid the kind of car problems that leave drivers out in the cold. With this winter forecast to be one of the coldest in over a decade, many more demands are going to be made of drivers and vehicles.
Bridgestone UK has renewed its contract with PR specialists Nexnet for the sixth consecutive year. The Leeds-based agency has been retained by the tyre company to continue handling all its UK corporate, business-to-business and consumer PR throughout 2006.
(Akron/Tire Review) Cooper Tire & Rubber Co has named P Glenn Arbaugh as its new manager of product design. He will be responsible for managing the company’s product design group and support the marketing, product development and mould operations groups.
The new Renault Clio, which uses Bridgestone B250 tyres as original equipment, has been named Car of the Year 2006, beating-off stiff competition to win the prestigious title. The supermini has been redesigned with the striking new shape, a range of responsive engines and the comfortable, spacious and stylish interior clearly impressing the Europe-wide panel of judges.
A 33 per cent increase in the number of UK First Stop dealerships reaching Bridgestone’s highest customer service standard has topped a memorable year for the thriving network, the company has reported. Eight outlets across the country are now proudly operating as five star dealerships, with an equally impressive 37 having reached the very respectable four star grade.
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