Dunlop Teams Up With Evoactive
As part of Dunlop’s commitment to a major investment in UK motorsport it has continued to develop its successful partnership with EvoActive, one of the UK’s highest profile trackday operators, into 2006.
The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
As part of Dunlop’s commitment to a major investment in UK motorsport it has continued to develop its successful partnership with EvoActive, one of the UK’s highest profile trackday operators, into 2006.
(Akron/Tire Review) The new year has brought new job assignments for some key Falken Tire Corp executives. Hideo Honda, who had been Falken’s president and COO, was promoted to CEO of the company. Richard Smallwood, previously vice president of sales and marketing, took over Honda’s position as president and COO.
Titan Tire Corporation, a subsidiary of Titan International, Inc., has announced the appointment of Jeff Vasichek as vice president of sales and marketing, responsible for all aftermarket and original equipment sales, effective 1 January 2006. In this position, Vasichek will be responsible for integrating the recent acquisition of Goodyear’s farm tyre sales and marketing with Titan’s tyre and wheel businesses.
(Akron/Tire Review) Both Goodyear Tire & Rubber Co. and Yokohama Tire Corp. have hired new PR firms.
After a lengthy search, Goodyear’s North American Tire unit settled on Coyne Public Relations of Parsippany, New Jersey, as its new US agency. “We were very pleased with the work of all three ‘finalist’ agencies,” said Ed Markey, vice president of PR and communications for Goodyear North American Tire. “Coyne impressed us with a combination of solid strategic thinking, creative tactical ideas and great collaborative chemistry. We believe Coyne’s capabilities and approach to public relations are the best fit for Goodyear.”
Pirelli Tyres has announced that Mill Tyres, Boston has been awarded Pirelli Performance Centre status. Mill Tyres becomes the 50th centre to achieve this prestigious award since the introduction of the PPC concept in the late 1990s.
Mill Tyres, a family run business, operates out of a single depot in Boston, Lincolnshire. John Sands and his two sons Edward and John have been in business for 15 years and pride themselves on offering a first class service from the moment the consumer walks through the front door into the modern, spacious and well equipped reception area, to the tyres being fitted with the latest equipment and to the highest technical standards.
Building on the success of the ContiRoad Attack, Continental has rolled out a new advertising and marketing campaign to promote its new “Uber Sport” radial the ContiSport Attack. The new Attack campaign uses a new approach for Conti, with three distinctive characters, the Warrior Conti Girl and two Road Guards.
In 2005 Michelin, Europe’s leading agricultural tyre supplier, focused its efforts on promoting its Xeobib and CargoXbib product lines. At the same time the global manufacturer launched the Exelagri dealer scheme as a way of strengthening its relationship with dealers on local and regional levels.
(Akron/Tire Review) Michelin North America (MNA) said it has consolidated its online communications with its other advertising and marketing communications, awarding all of that business to Campbell-Ewald. The agency has had MNA’s passenger tyre advertising account since 2001.
Group Tyre (UK) has introduced a new corporate brochure, backed by a supporting campaign, which majors on the fact that Group can deliver tyres on a daily basis, up to three times a day, anywhere in the UK.
(Akron/Tire Review) Michelin North America (MNA) said that it will begin selling its Michelin and BFGoodrich branded agricultural tyres in Mexico as of 1 January, 2006. The tyres will be available through a “network of select dealers” in Mexico. MNA will offer radial Michelin brand tyres, and “value priced” BFGoodrich units.
Tyre manufacturer Firestone has reported that more farmers are demanding 65 series tyres, instead of 70 series or standard 85 series. Tyres & Accessories magazine asked to Barry Coleman, Firestone’s marketing manager about the swing.
RH Claydon Ltd has appointed John Parker as business development manager. The decision is effective from 1 January 2006. In this role Parker will be responsible for the companies equity and wholesale major accounts throughout the UK and Ireland.
(Akron/Tire Review) In 1958 Craig Anderson sold his first set of Goodyear Double Eagles while working at his uncle’s tyre store in New York state. Now, after 40-plus years in the tyre and rubber industry, Craig has stepped down as president and chief executive officer of Hercules Tire & Rubber Co.
Hi-Q is leading the way on RunOnFlat tyre technology thanks to an intensive training programme for its fitters. A total of 131 nationwide stores have been put through a special Goodyear RunOnFlat training programme.
Bridgestone has launched what the company calls its “most technologically advanced general use tyre to date.” The new tyre will replace the original equipment B391 and B390 tyres, and the B330 Evo, which is sold purely in the replacement market. The move is designed to simplify the company’s range of general use tyres, increase brand recognition, and make the ordering process easier for dealers, the company said in a statement.
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