Goodyear Appoints McCann Erickson in USA
The Goodyear Tire & Rubber Co. has announced its selection of McCann Erickson as its US advertising agency. The two companies will begin working together immediately.
The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Tag Archive for: marketing
Bridgestone and Scottish Coal – Tyre Management is the Key
NewsThe seemingly ever-increasing demand for plant and equipment from China in particular has had dramatic effects on the earthmover tyre market. In an attempt to meet demand, Bridgestone’s factories are operating at maximum capacity and the company has revised its production capacity forecasts. It had planned to increase earthmover tyre production by 80 per cent between 2004 and 2008, but this schedule is being accelerated.
The effects of the tyre shortage are neatly encapsulated in what is happening to the UK coal mining industry. The opencast mining industry in the UK is Western Europe’s largest and accounts for around 18,500 tyres a year. Bridgestone has been the market leader in this sector for over 10 years.
Cooper Promotes Three to Marketing Posts
Product News(Akron/Tire Review) Cooper Tire & Rubber Co. promoted Douglas Brown, Michael Inbody and Amy Niese to positions as marketing managers. Most recently, Brown was a regional credit manager; Inbody was an advertising manager; and Niese was marketing programme analyst.
The Next Millennium
Product NewsViking International is set to launch a new “competitively priced” ultra high performance tyre range – the Millennium. According to the company, the new exclusive tyre comes as the result of massive investment and is designed to deliver “the ultimate in reliability and predictability at the extremes of performance handling.”
Viking reports that it has completely re-engineered its Millennium UHP range and that the line is now available in 36 sizes, fitting 15 to 18 inch diameter wheels. An 18 inch option is set to follow later in 2006. The new European-produced Millennium, uses a unique silica compound and is W – Y rated for speeds of up to 186 mph.
Millennium’s new UHP directional tread pattern represents the very cutting edge in design technology, according to the company. It is currently available in 35, 40 and 45 series to fit wheels from 17 – 18 inches. The directional pattern is available in both W and Y speed ratings.
Unusually for a UHP tyre the Millennium claims to be a class leader when it comes to wear rates. Viking representatives report that this is down to low rolling resistance and point out that an integrated rim protector helps safeguard alloy wheels.
Furthermore, the Millennium’s asymmetrical tread pattern is said to deliver superb all weather handling. Featuring new “tri zone” technology, the Millennium also claims “superior” ride comfort and reduced noise with excellent high-speed water dispersal; superb corning stability and steering response. Available from 40 series to 65 series to fit wheels from 15 – 17 inches, this variation is available in V and W speed ratings.
Mike Curry, managing director at Viking International, said: “The new Millennium range offers an exceptional quality alternative to the more expensive, premium-branded high performance products, with the added advantage of providing significantly better profit potential for the retailer. We will be supporting the launch with a high profile trade marketing campaign running throughout 2006 and we have developed a full range of support including point of sale; signage; merchandise; clothing and consumer / trade incentives.”
He added: “The Millennium range is only available through Viking International and with the rapid growth in the performance market, we are expecting a very high level of demand for this exciting new range.”
Pierce Selects SmarTire to Supply TPMS
Product NewsSmarTire Systems Inc has announced that Pierce Manufacturing Inc., an Oshkosh Truck Corporation company, will include the SmarTire’s active TPMS as an option for new and existing fire-fighting vehicles. Pierce Manufacturing is North America’s leading manufacturer of fire and safety apparatus.
BFNAT Gives Consumers 30 Days to Try, Decide
Product News(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) launched a new consumer tyre sales effort that gives buyers 30 days to decide if they want to keep their recently purchased Bridgestone, Firestone or Dayton brand tyres. “Buy & Try 30-Day Guarantee” starts 1 February, and “puts consumers in the driver’s seat,” said Phil Pacsi, BFNAT’s executive director of consumer tyre brand marketing. “If after 30 days or less the consumer is not satisfied with the performance of our tyres we will refund their money.”
Amtel-Vredestein Names New CFO
Product NewsAmtel-Vredestein has named Antonius (Ton) Tholens, as its new Chief Financial Officer. Tholens, who also serves as a member on AV’s executive board, replaces outgoing CFO, Victor Nekrassov.
“Ton is already one of our group’s most valued executives. We are delighted that he will now be at the financial helm of Amtel-Vredestein NV,” said CEO, Alexei Gurin.
Marco Molinari Becomes Executive Vice President, HNI Corporation
Product NewsMarco V Molinari has been appointed executive vice president, HNI Corporation. Mr Molinari will continue as President, HNI International, responsible for international business, including HNI International, HNI Asia and the announced the acquisition of Lamex. Mr Molinari is responsible for driving aggressive profitable growth outside of the United States and Canada and will report to Stan Askren, chairman, president and CEO.
New Role for Bridgestone Analyst
Product NewsBridgestone UK’s sales force in the Midlands has been boosted by the appointment of Sally Whittall to the role of area sales manager, replacing Simon Davies who recently took up a new role as national account executive.
Whittall has worked at Bridgestone for the past five years as a pricing analyst in the marketing department, and is planning to use her marketing skills to bring a fresh approach to the sales team.
Marangoni Makes Sales and Marketing Appointments
Product NewsMarco Mandrioli, will assume responsibility for Marangoni Retreading Systems and Materials sales and marketing in Europe, Middle East and Africa effective 1 February 2006. Marco Mandrioli, joined the Marangoni Group after 11 years of experience in marketing and product management at Olivetti and six years as marketing director of the Passini Group. In his new position Mandrioli will coordinate and oversee both Marangoni Tread and Ellerbrock commercial activities in Europe and will assume the position of managing director sales and marketing for the German subsidiary of the Italian Group.
Goodyear to Announce Record Sales, Analysts Say Sell
Product NewsGoodyear Tire & Rubber Company says it anticipates record sales of almost $20 billion (£11.27 billion) for 2005, with more than $4.9 billion for the fourth quarter. Despite this market analysts, Deutsche Bank, have downgraded their stock rating for the company to “sell.” In addition to record sales, segment operating income is expected to be up between 20 and 25 per cent from 2004.
The manufacturer says it expects fourth quarter segment operating income “to approximate the $238 million achieved in the prior year period.” After deducting $20 million in corporate and general expenses Deutsche Bank estimates consolidated EBIT will come in at “roughly $218 million, well below their $283 million estimate.”
Amtel Confirms Krasnoyarsk Plant Sale
Product NewsAmtel-Vredestein NV has confirmed that it has sold its Krasnoyarsk tyre complex to a Russian company, Vostokshinainvest. The company previously disclosed its intent to dispose of the facility in an announcement on 22 December 2005. The Krasnoyarsk plant is a Soviet-era facility that primarily produces truck, agricultural and “C” segment tyres which do not fit the company’s current strategy of focusing on the production and marketing of high-margin A and B-segment tyres used on premium and mid-range passenger vehicles.
Stamford Tyres Adjusts Its Plans For China
Product NewsFor Stamford Tyres the Chinese market is not new. There they have a local partner that produces some of Stamford’s private brands such as the Sumo truck tyre. Also, the new PCR private brand “Sumo Akina”, which will be launched by the end of this year, will be manufactured in China. China is becoming more interesting not only as a production base, but also as a potential sales market. China the giant is taking centre-stage for many wholesalers, including Stamford Tyres from Singapore.
SmarTire to Supply Prevost with Bus TPMS
Product NewsSmarTire Systems Inc has announced that it will supply Prevost buses with tyre pressure monitoring systems (TPMS) that also monitor tyre temperature. The TPMS will come as standard on Prevost’s H-series bus.
Tanvic Tyres Launches Free Ag-Tyre Check Service
Product NewsTanvic Tyres, an Agri Point dealer covering parts of the East Midlands and South Yorkshire, has announced a new free service available to farmers, within its catchment area. Firestone’s objective is to have all Agri Point dealers running similar programmes shortly, Firestone agricultural marketing manager, Barry Coleman said.
