Get Fierce With Goodyear
In the USA, Goodyear has introduced “Fierce” – a new product line targeted at auto enthusiasts, tuners and sport-performance enthusiasts. The Fierce brand is available in three different tyre types – high-performance, ultra-high performance and sport truck. These three fast-growing tyre segments represent areas of extreme focus for enthusiasts who modify their vehicles. Research shows that tyres rank second in vehicle modifications in the sport compact segment, just behind exhaust components.
“For these enthusiasts, whether they own a tuner-car, sport truck or sleek sports sedan, a change in their tyre-and-wheel package is among the easiest of modifications to make, yet it probably carries the best bang-for-the-buck in terms of both appearance and vehicle performance,” said Chris Magana, marketing manager for Fierce.