marketing Archives - Page 184 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Credential Automotive Formed Following TCS Acquisition

Credential Environmental Ltd has made another key acquisition, announcing the further integration of its tyre collection and reprocessing businesses into one division under the Credential Automotive banner.

Credential Environmental already owned the Automotive Waste Solutions (AWS) and Waste Tyre Solutions (WTS) recycling businesses, and has now acquired Wednesbury-based Tyre Collection Services (TCS) to complement its growing portfolio of automotive sector recycling businesses bringing the group’s turnover to around £16.5 million in 2006.

27th March 2006/by Tyrepress Editors

Michelin Launches Roadside Service Program in China

(Akron/Tire Review) Groupe Michelin launched a new service product in China called Sui Ni Xing or “Drive Without Worry,” according to China Daily. The product, which includes services such as 24-hour roadside assistance, free tyre repair, towing and warranty programs, will be available in China within the next two years.

24th March 2006/by Tyrepress Editors

Marangoni Appoints Brand Manager

Marangoni, has announced the appointment of Greg Graham as Brand Manager. The role will be predominantly UK based, with responsibilities across additional English speaking countries. The appointment follows Marangoni’s new distribution partnership with leading UK wholesaler, Group Tyre (UK) Ltd, and further signals the manufacturer’s intent to aggressively increase its market share of the UK car tyre market.

24th March 2006/by Tyrepress Editors

Alloy Wheel Aftermarket Report:

The alloy wheel aftermarket in the UK has seen a number of changes over the past decade many of which are continuing today. If we go back 10 years, the majority of the wheels sold were sold by tyre dealers. Admittedly, not every tyre dealer felt comfortable selling alloys and many shied away from what they perceived as potential technical problems, but for those who did, it was a nice little earner. The market potential was not lost on the Auto Accessory stores and they began to make inroads.

What was worse from the tyre dealers’ viewpoint was that the Auto Accessory stores more often than not offered a wheel and tyre package, so not only was the tyre dealer losing the wheel sale, but the tyre sale as well. One of the people who supplied information for this article – and I pass on my thanks to those who contributed, whether they asked remain anonymous or not – estimated that nine out of 10 Auto Accessory store sales were wheel and tyre packages, with customers either fitting the wheels themselves, or going to local garages for fitment. Apart from the loss of business for tyre shops, fitting tyres at home offers potential for incorrect fitments, wrong sizes and so on.

24th March 2006/by Tyrepress Editors

Tyre Care Plus Chain Launched in Oman

Towell Auto Centre, the sole representative for Bridgestone tyres has established a nationwide chain of retail outlets in Oman, branded as ‘Tyre Care Plus.’ According to AMEInfo.com, “these exclusive outlets are redefining tyre retailing.” In a very clear and focussed marketing strategy and keeping in line with their ‘Closer to Customer’ concept, Towell Auto Centre has expanded to thirteen Tyre Care Plus outlets in the country. The first outlet was set up in 1999 at Wadi Kabir, which was known as ‘Bridgestone Tyre Service Centre’. Later a need to brand these exclusive outlets led to the conception of ‘Tyre Care Plus’ in 2005.

24th March 2006/by Tyrepress Editors

World Cup Fever Reaches Aftermarket

Maccess has unveiled a range of automotive World Cup merchandise, which it claims will offer stockists high earning potential throughout Spring and Summer.

The football World Cup 2006 takes place throughout the month of June in Germany and is a fantastic opportunity for UK automotive accessory retailers to offer England football team memorabilia to supporters.

23rd March 2006/by Tyrepress Editors

Goodyear Receives Spartan Chassis ‘SPARC’ Award

The Goodyear Tire & Rubber Company has received Spartan Chassis Inc.’s “SPARC” Award for commercial tyres installed on Spartan recreational vehicle and fire truck chassis.

Spartan Chassis – part of Spartan Motors Inc. – said the award involves product quality, supply and delivery, engineering and technical support, sales and marketing, and training and warranty support.

21st March 2006/by Tyrepress Editors

Bridgestone Launches New Dueler H/P Sport Tyre

Bridgestone has launched a new high-performance 4×4/SUV tyre. According to the manufacturer, the Dueler H/P Sport is the first 4×4 tyre in its portfolio to be derived from Formula One technology.

The tyre has been designed to give driving precision and comfort to the increasing number of powerful sports utility vehicles (SUVs) on UK roads today. With many new SUVs now capable of speeds of more than 140mph, Bridgestone UK’s marketing manager Andy Lane believes it is vital that these vehicles have suitable tyres.

21st March 2006/by Tyrepress Editors

Goodyear Appoints Pecorelli VP/General Manager

Goodyear Engineered Products has appointed Jim Pecorelli as vice president and general manager of its North America region. Pecorelli had been director of global manufacturing since 2003. Prior to that, he held general manager positions for Goodyear’s industrial power transmission product, hose and conveyor belt businesses over an eight-year span. Pecorelli joined Goodyear in 1982.

“Jim’s expertise and leadership skills strengthen the link between our sales and marketing, manufacturing and supply chain operations to support continued sales growth,’” said president Tim Toppen. ‘”Externally, he knows our customers and understands the markets and channels. Internally, he has led our commercial and manufacturing teams.”

16th March 2006/by Tyrepress Editors

Cooper Names Sheng to Head China Operations

(Akron/Tire Review) With its operations in China growing quickly, Cooper Tire & Rubber Co. brought in an outside expert to head that business. Margaret Sheng was named vice president of Cooper’s China operations and will be based in Shanghai, China.

Most recently, Sheng was regional executive director for Lear Corp. in central and southern China, and she has worked as director, general manager and operations manager for automotive manufacturers in China, Spain, the Philippines and US.

16th March 2006/by Tyrepress Editors

Automechanika Shanghai 2006 – Twice the Size of 2004’s Show

Automechanika Shanghai 2006, which is being held at the Shanghai New International Expo Centre from 30 November to 2 December “will be twice the size of its predecessor in 2004”, say the organisers. 23,000 square metres of space in two halls has been earmarked for the show.

The 2004 event was the show’s debut and the fact that National pavilions from Germany, Singapore and Turkey have already confirmed their participation in this year’s show demonstrates the growing importance of China in the world automotive sector.

14th March 2006/by Tyrepress Editors

Bridgestone Tyres Praised in Which? Test

Bridgestone’s premium high-performance and touring tyres have received praise from Which?, the UK’s leading consumer watchdog magazine. Which? magazine tested 30 tyres in varying sizes from mainstream manufacturers, with Bridgestone’s Turanza ER300 rated the top tyre in the 14-inch class, and its high-performance Potenza RE050A tyre named as ‘Best buy’ in the 17-inch category.

13th March 2006/by Tyrepress Editors

Centralised Logistics Improves Goodyear Dunlop Service

Goodyear and Dunlop truck tyre customers across Europe will shortly benefit from a major improvement in service through the direct delivery of products from the company’s plants in Germany and Luxembourg. Customers will benefit from reliable on-time deliveries, a vital element of successful tyre management planning.

10th March 2006/by Tyrepress Editors

Tenneco Plans Expansion of Exhaust Lines

(Akron/Tire Review) Tenneco Inc. said it will introduce 575 additional part numbers to its Walker and DynoMax aftermarket exhaust system lines in April, expanding coverage for domestic and import vehicles.

The new SKUs cover cat-back exhaust systems to direct-fit catalytic converters and premium muffler assemblies, and will give Tenneco 92 per cent coverage of the North American car population, the company said.

9th March 2006/by Tyrepress Editors

Bandag Loses Biggest Fleet Contract to Goodyear

Eurofleet, Bandag’s pan-European fleet service, has lost its largest contract to Goodyear, according to informed sources. The news is a severe blow for the company as the account in question, a full service tyre contract with GE-TIP (General Electric Equipment Services – Transport International Pool), covered roughly 35,000 vehicles and accounted for 50 per cent of Eurofleet’s revenue.

Now that Goodyear has taken over the contract, Tyres & Accessories has learnt that the company will mostly supply its retreaded products to all 69,000 of GE-TIP’s trailers. During the course of the new three-year deal Goodyear is expected to supply 40,000 new and retreaded tyres through its Truck Force network every year. While the majority of these will be hot-cure products, the company will also provide Goodyear and Dunlop new tyres as OE to the fleet’s new trailer purchases.

9th March 2006/by Tyrepress Editors