The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
G Craig Sullivan, former chairman and chief executive officer of The Clorox Company, has been elected to the Board of Directors of The Goodyear Tire & Rubber Company.
“Craig Sullivan is a top-rate business leader with extensive experience in building strong consumer brands,” said Goodyear chairman and chief executive officer Robert J. Keegan. “His experience and knowledge will be of significant value to our board of directors.”
Bridgestone Europe NV/SA has announced that it will increase prices on all of its tyre brands and categories. It will apply to all replacement channels in all European countries. The increases are between 3.5 per cent and 5 per cent depending on the product category, and are scheduled to take effect from 1 June 2006.
Goodyear has launched a new “viral marketing” campaign using black humour to draw attention to the benefits of the company’s RunOnFlat technology.
The video clips, which will exclusively be distributed by “word-of-mail,” highlight the perils of roadside tyre changing through an exaggerated, entertaining and certainly unforgettable approach.
Tenneco Inc., manufacturer of Monroe® shock absorbers, is celebrating the 90th anniversary of the start of its shock absorber manufacturing activity with a number of initiatives that support its new brand promise “Monroe is More®”. The company, which was one of the first to invent shock absorber technology in the early 1900s, today supplies more than 200 vehicle platforms worldwide with its original equipment ride and emission control products. To mark the occasion, Tenneco is expanding coverage of its Monroe® range of aftermarket shock absorber, providing more training and introducing an all-new look for its aftermarket shocks.
Bridgestone UK has promoted Raj Sangha to the role of marketing analyst, replacing Sally Whittall, who recently took up the role of area sales manager for the Midlands. Raj Sangha has worked at Bridgestone UK for more than three years as a query controller, where she was responsible for relaying pricing structures and discounts to the sales teams. She now joins the marketing team where she will help determine the company’s pricing policies.
Medtec Ambulance Corporation, an Oshkosh Truck Corporation company, is to include the SmarTire active tyre pressure monitoring system as an option for new and existing ambulance vehicles. Medtec is a leading North American manufacturer of custom ambulances and is the second Oshkosh Truck Corporation company to offer SmarTire products. The first was Pierce Manufacturing Inc., North America’s leading manufacturer of fire and safety apparatus.
Interstate Tires has appointed a new distributor for its brand in China. During an official meeting last week, Theo de Vries (Vice President, Interstate Tires) and Mr. Yao (CEO, Tiger) agreed on a long-term co-operation, whereby Tiger will distribute Interstate tyres in China, both in its own retail stores as well as wholesaling throughout China. Said Theo de Vries: “I am very pleased with our agreement with this new distributor in China. We have already built up our distribution in Malaysia and other Far Eastern countries, however China was still open. Now we have a close co-operation and a good, solid base in China. I am very confident that this professional distributor will contribute to the growing success of Interstate Tires.” Interstate will provide commercial back-up with advertising, marketing and promotional support and the company also has hired a Chinese sales manager.
With 440 exhibitors from 42 nations, Reifen 2006 – the 24th International tyre exhibition – will register a new record number of participants and will thus confirm its position as the leading global fair in the sector. Being held at Essen from May 23 to 26, the range of products and services on offer will be wider than ever before: an exhibition area of around 43,000 m² in seven halls will act as a showcase for the world premiere of the latest innovations in the sector.
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Indian manufacturer J K Industries has increased prices across all ranges of its four wheeler tyres by 2.2 per cent and hinted at a further hike in May, owing to rising input costs, particularly that of rubber. “The gap between raw material cost and the product price has been about 7 per cent. Even after raising the price of tyres by 2.2 per cent we still have a gap, which we are looking at covering with another round of price hikes in May,” said JK Industries’ Marketing Director, Kalyan Paul.
Indian company MRF Tyres is setting up a small plant in Sri Lanka for manufacturing rubber, a top MRF official said. Speaking to reporters on the sidelines of launching ‘V’ rated tyres for luxury cars, Mr Philip Eapen, Executive Director-Marketing said experimental production has already commenced at the new facility. However, he did not provide any details about investment in the plant.
UK tyre wholesaler Stapletons has appointed a new marketing manager to spearhead the company’s next stage of development. Stephen Childs (32) joins the Letchworth-headquartered company, which is the UK’s leading supplier of passenger car tyres to the wholesale and dealership sectors and also has 48 thriving automotive retail centres in the UK.
The Goodyear Tire & Rubber Company has announced the addition of new Dunlop tyres to its offering, aimed at filling out its commercial tyre line. The company is rolling out new tyres and sizes in mixed-service to go along with its full line of Dunlop line-haul, regional and urban tyres. Mixed-service tyres, which can be used on- and off-road, feature severe-service tread compounds and improved belt packages for improved resistance to cutting, chipping and tearing when the tyre leaves the roadway. The tyre’s open lug design provides countless tread edges for grip, and yet, tyre technology is used to deliver ride comfort and quietness on the road, company officials said.
(Akron/Tire Review) ArvinMeritor and Pressure Systems International Inc. (PSI) have agreed to a new long-term collaborative arrangement to continue marketing and distributing the Meritor Tire Inflation System (MTIS). The agreement, first established in 1999, includes key global commercial vehicle markets, the companies said.
(Akron/Tire Review) Toyo Tire USA Corp. will raise prices on medium truck, bus and OTR tires, effective 1 April. Commercial (medium truck and bus) tyre prices will increase by 5 per cent, and OTR tyre prices will be bumped up 7 per cent.
(Akron/Tire Review) Hankook Tire Co. announced it has entered into an agreement to supply OE tyres to International Truck and Engine Corp. As part of the agreement, Hankook will provide steer and drive position tyres for International’s CF Series trucks, 4000 Series tractors and IC bus equipment. The tyres to be supplied include: AH06 and AH11 all-position, DH01 drive, AH12 medium distance all-position, Z35A deep tread super traction, and DL01 long haul drive tyres.
Delivery of the tyres to International began in the third and fourth quarters of 2005, Hankook said, adding that it plans to increase its truck tyre production in Korea to meet the requirements of the OE agreement.
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