The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Since being founded in 1990, Goodway Rubber Industries Sdn Bhd has made deep inroads into the highly established rubber industry. Company spokesman Raymond Lee described Goodway’s recent appearance at the Reifen 06 exhibition as the company “standing tall among the biggest industry names at the internationally acclaimed fair,” adding: “we made quite an impact with our various brands and offerings”.
Goodyear Tire & Rubber Company will cut more than 150 positions in its European business unit in order to create annual savings in selling, administrative and general expenses of over $10 million. “Concurrent with efforts to grow our top line through innovative new products and marketing, we are intensely focused on reducing the company’s global cost structure,” said Goodyear chairman and CEO Robert J. Keegan. “Our objective is to achieve cost reductions totalling between $750 million and $1 billion by 2008, including $150 million to $200 million in SAG (sales administration and general) costs.”
(Akron/Tire Review) Treadways Corp. has selected TireWare to provide business software solutions to independent tyre dealers through the company’s Treadmasters marketing program, slated for launch in July. TireWare will provide point-of-sale, wholesale and commercial software solutions to Treadways’ wholesale tyre dealers and associated retail dealers through the marketing program.
Over 23 days an area equivalent to 1,200 football pitches was ploughed, using Continental agricultural tyres and a New Holland tractor, racking up a faultless performance in over 500 hours of continuous use.The ContiContract AC65 demonstrated its efficiency at the “TM Endurance Trial”, a long-running test initiated by New Holland in the French Bordeaux region. From the 20th April to the 13th May 2006, a New Holland TM190 shod with Continental agricultural tyres worked 23 days around the clock on different fields of New Holland customers – just 900 hectares in total.
A story in the Business Standard in India, and mentioned on this website yesterday, has provoked a reply from Mr. Sunam Sarkar Chief, Corporate Strategy & Marketing for Apollo Tyres. The headline was “Apollo Tyres to Stop Making Radials in India” and Mr. Sarkar has written to the publication, saying he was “quite disappointed” in the story, which he describes as “misleading in the way it represents the facts” and with a headline that is “completely erroneous.” Mr Sarkar goes on: “There is no plan to stop making radials in India, rather we are increasing capacity. The specific fact that we discussed was the possible sourcing of low volume products from our South African facilities, so that our plant in Baroda can produce more of the high volume sizes. “The quote that ‘Apollo currently manufactures 200 radial tyres a month’ is completely untrue. We are currently manufacturing more than 7,000 radials per day, with plans to increase to 10,000 radials per day very shortly. While it is correct that we are exploring the replacement of South African manufactured cross-ply tyres with Indian ones, the important aspect of that strategy that does not come through in the story is that this production in South Africa will be replaced with increased production of truck radial tyres.”
(Akron/Tire Review) Goodyear Tire & Rubber Co. announced that it is withdrawing from certain segments of the private label tyre business in North America. Approximately 10 private label brands currently manufactured by Goodyear and sold by wholesale customers to tyre retailers will be affected by the decision. In 2005, this segment represented approximately $300 million in sales and about 8 million units manufactured in five North American plants, or approximately one-third of the company’s overall private label business.
Far Eastern news sources are reporting that Michelin has launched its Pilot Preceda PP2 in Asia, a tyre designed especially for markets like China. Yang Sai Hoi, general manager of Michelin Asia (Singapore) Co. said the secret of the PP2’s performance is Michelin’s True Sport Tire (TST) construction, toting high shoulder reinforcement, joint-less nylon caps and full-width steel beltlines, resulting in enhanced response and handling.
SmarTire Systems Inc. has announced that Fleetwood Enterprises, Inc., one of the largest RV manufacturers in North America, will install SmarTire’s SmartWave (TM) tyre pressure monitoring system (TPMS) as standard equipment on its high-end Heritage line of American Coach brand motorhomes.
Brazil has defended its import ban on retreaded tyres on health and environment-related grounds, in its first written submission to the WTO regarding a dispute with the EU, the ICTSD has reported.
In November 2005, the EU formally challenged the WTO consistency of Brazil’s import ban on retreaded tyres, as well as related fines targeting the importation and subsequent marketing, transportation and storage of such tyres. Furthermore, the EU targeted Brazil’s exemption of some countries — Mercosur partners Argentina, Paraguay, and Uruguay — from these measures, arguing that it violated WTO rules.
SmarTire Systems Inc. has announced that Van Hool NV has selected SmarTire to supply its tyre pressure and temperature monitoring systems (TPMS) on its buses and coaches. Van Hool is Europe’s largest independent bus manufacturer. The company exports 85 per cent of its buses and coaches, 60 per cent of them to Europe and an average of 600 coaches a year to the US.
The wait is nearly over for one of the most eagerly anticipated new car models of the year, as Audi prepares to deliver the first UK specification versions of its Q7 sport utility vehicle (SUV) next month. The striking newcomer is the company’s first-ever large off-road vehicle, and will be the first car on UK roads to be fitted with Bridgestone’s new Dueler H/P Sport tyres.
The latest ‘Next Tread Utility’ tyre will be displayed at the Chartered Institute of Waste Management Show on 13 15 June, demonstrating the Next Tread commitment to developing bespoke tyres to suit specific industry applications. ‘Next Tread’ is the retread brand of Goodyear Dunlop Tyres, and the tyre giant claims that kerbing damage is a major reason for premature tyre wear and unscheduled replacement for municipal vehicle operators.
DaimlerChrysler AG has specified Dunlop performance tyres for three all-new 2007 Mercedes-Benz luxury automobiles. Dunlop SP Sport 5000M 265/60R18 and optional SP Sport Maxx 275/55R19 ultra-performance tyres are specially designed for the Mercedes-Benz GL450, the car model’s first sport-utility vehicle. The 4.6-litre, 32-valve V-8-powered SUV generates 335 horsepower.
The first load of end of life tyres processed at Sapphire Energy Recovery’s new Manchester facility coincided with the signing of a major contract with ATS Euromaster. Now that the site is practically up and running the company has invited a number of tyre retailers and distributors to a special open day on 29 June, followed by the official press and VIP opening on 30 June.
The Watts Industrial Group has been awarded the prestigious BSEN ISO 14001:2004 Environmental Management Standard by BSI. The standard is a benchmark for environmental control and the development of targets to reduce the environmental impact of the organisation’s activities.
The standard was awarded to the Watts group’s Gloucestershire site which covers rubber compounding from watts Industrial Polymers and the manufacture of industrial wheels by Watts Industrial Tyres, as well as the distribution of industrial tyres to the OEM and replacement markets.
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