The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
(Akron/Tire Review) Goerlich’s Inc. will change its corporate name to AP Exhaust Products Inc. “Today we have the opportunity to again use the AP name that for so many years played an important role in the aftermarket,” said President and CEO Vange Proimos. “By changing the corporate name it opens the door to a multitude of marketing strategies.
Over 23 days an area equivalent to 1,200 football pitches was ploughed, using Continental agricultural tyres and a New Holland tractor, racking up a faultless performance in over 500 hours of continuous use.The ContiContract AC65 demonstrated its efficiency at the “TM Endurance Trial”, a long-running test initiated by New Holland in the French Bordeaux region. From the 20th April to the 13th May 2006, a New Holland TM190 shod with Continental agricultural tyres worked 23 days around the clock on different fields of New Holland customers – just 900 hectares in total.
Derbeyshire-based company, Milltek, has increased its exposure through a successful advertising campaign in consumer publications Car magazine and EVO. We are absolutely delighted with the response, which has seen exceptional levels of consumer interest and enquiries. The dramatic ‘comp’ of a jet fighter and a high performance Audi RS4 has encapsulated the precision-engineering ethos of Milltek perfectly,” commented Milltek Sport managing director Phil Millington.
Julian Baldwin has replaced Ron Shield as vice president of Cooper’s European operations and as managing director of Cooper Tire & Rubber Co. Europe. Baldwin, who previously held the position of marketing and motorsports director, will be responsible for the company’s sales, marketing, manufacturing, supply chain and finance activities throughout Europe. He will continue to oversee the global motorsport remit that includes the British GT, British F3, GP Masters and A1 GP series. Ron Shield is retiring after 15 year with Cooper. The news comes less than two-weeks after Tom Dattilo resigned as chairman, president and CEO of Cooper Tire and Rubber Company.
Following GPX International’s recent acquisition of the Hebei Starbright tyre factory in China, Tyres & Accessories has learnt that GPX plans to refurbish and modernize the site and expand the range of products produced in the factory. The company is to introduce a full range of bias and radial agricultural tyres, including both 85 series and 70 series radial rear tractor fitments. In addition GPX representatives say the company will install a solid tyre workshop using the technology obtained in its acquisition of US-company, Maine Industrial Tire Limited (MITL).
September’s IAA International Commercial Vehicle Show 2006 will feature the official launch of Continental Truck Tyres’ fuel and weight-saving HDL1 Superdrive drive-axle tyre. In the UK Conti, along with other tyre makers, is planning to lobby legislators to get wide single tyres like Superdrive made legal for 44 tonne GVW roadtrains on British roads.
Maxxis International UK plc is promoting its high speed trailer, turf, ATV and passenger car, van/truck and 4×4 ranges with a new suite of literature designed to raise awareness of the full extent of the company’s product portfolio in the UK.
The series of A4, two-page leaflets incorporates an authoritative guide to tread patterns and sizes for the various Maxxis ranges, with tyre load indexes and speed index ratings for the ATV and trailer products, and echoes the theme of company’s corporate advertising.
Unipart Automotive, the UK’s largest independent parts and supplier network, has re-launched its battery offerings and includes a range that beats original equipment (OE) standards.
According to the company, the Unipart Samson battery range consistently out-perform original manufacturer specifications and comes with a four year warranty while the Unipart battery range aims to equal OE standards and comes with a three year guarantee.
Tyres & Accessories asked Bridgestone UK senior marketing analyst, Andy Dingley to explain why the company recently decided to advise Toyota RAV4 T180 diesel owners to go back to the showroom at tyre changing time. Bridgestone is keen to point out that there is no alternative motive attached to this move, just simple technological constraints. According to the Japanese manufacturer, the situation all comes down to the fact that the new RAV4 uses the Bridgestone Support Ring (BSR) run-flat system rather than a sidewall supported product.
It’s been a busy year for STS Stapleton’s as the company overhauled its wholesale business but the fact remains that it is one of the largest wholesale distributors of passenger car tyres in the UK. Through its six distribution centres in Letchworth, Wakefield, Coatbridge, Bristol, Burton and Warrington, Stapleton’s carries a large and diverse stock of tyres.
Chief executive Kenji Murai described the intentions behind recent developments at Stapleton’s: “Everything we do is with our customers in mind and this goes for the whole business including internal communication channels, delivery targets and stock control. As a result we have improved our relationship with our customers over the past twelve months.”
(Akron/Tire Review) Hankook Tire America Corp. has introduced the Hankook Ventus AS RH07, an all-season performance line intended for direct OE replacement and for plus-sizing light truck/SUV applications. Hankook said the new Ventus AS RH07 will initially be available in 14 sizes, covering 17- to 22-inch wheel diameters.
Marangoni has embarked on its second advertising campaign for 2006, continuing the ‘intelligence’ theme which has become synonymous with the brand. The campaign features high quality imagery of ‘intelligent’ animals, with their key abilities reflecting the attributes of the Marangoni Mythos UHP tread pattern.
The GPX Marketing Team recently announced the launch of a unique online quote engine, http://www.gpxtire.com/dealerlogin.aspx, a website tool devoted to dealers and end-users looking for a convenient way to obtain a quote for GPX tyres.
“In our continuing efforts to help our dealers, we created the quote engine to also allow end-users to register and generate a request for quote. Our sales staff receives the request and forwards the information to the closest GPX dealer for follow up.” explains Mike Knorr, VP Sales and Marketing for GPX.
Bridgestone has continued to spread safety messages to UK motorists, and raise money for charity, by exhibiting its Think Before You Drive roadshow at the world’s largest military air tattoo. Thousands of people visited the Bridgestone stand at the recent Fairford Air Tattoo, where they not only received potentially life-saving road safety information but also had the opportunity to have their photos taken with a stunning replica of Michael Schumacher’s World Championship-winning Ferrari Formula One car in return for charity donations.
Goodyear Dunlop Tyres UK Limited has announced the appointment of Mark Dilks as Brand and Market Planning Manager. Dilks will be responsible for developing the brand and market strategies for the company’s wide range of consumer tyre brands, including Goodyear, Dunlop, Fulda, Falken and Sava.
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