marketing Archives - Page 175 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Posts

Dunlop Qualifier Gets Rider Approval

The Dunlop Sportmax Qualifier has been endorsed by UK consumer tests declaring the Qualifier best overall and rated number 1 for wet grip. The consumer survey, carried out by the UK magazine, ‘Ride’ compared the top road tyres in the market. In a major study amongst 10,000 UK riders, The Dunlop Sportmax Qualifier was matched against the latest offerings by Avon, Bridgestone, Continental, Metzeler, Michelin, and Pirelli in vigorous assessments of grip, wet weather performance, mileage and value

29th September 2006/by Tyrepress Editors

NTDA Website Attacked

While the popularity of the Internet may be increasing, it is not always the successful sales and marketing opportunity that it has the potential to be. National Tyre Distributor’s Association (NTDA) employees found this out at the end of September when they discovered that a self-styled virtual anarchist calling themselves “PSYCH@” had maliciously hacked the association’s website. Instead of news from the NTDA, this professionally designed site was replaced with a few words of incoherent text including an expletive and a comment on Israel.

28th September 2006/by Tyrepress Editors

Kings Road’s Wide Range

Kings Road Tyres is a leading truck tyre wholesaler, holding what is probably the largest range of tyres available in the UK and Ireland. KRT’s philosophy is to offer customers a choice of brands that cover the premium, mid-range, super budget and budget tyre sector. Brands extensively stocked include Bridgestone, Continental, Firestone, Kumho and the new Infinity range.

28th September 2006/by Tyrepress Editors

Qabaz Joins TMD Friction From Federal Mogul

TMD Friction has appointed Nafeesa Qabaz to the role of Group Pricing and Marketing Intelligence Manager. Nafeesa has managed similar functions within the UK Aftermarket for a variety of companies, most recently Federal Mogul.

27th September 2006/by Tyrepress Editors

Technology Enhancement for Exide Batteries

Exide Technologies has made some technological improvements to its premium lines of endurance and higher starting power batteries. Both ranges now have a heat-sealed, double lid which prevents tampering and controls spillage, for improved safety. The batteries also have a central venting system that safely manages the escape of any gases, while an internal labyrinth controls acid spills. The battery’s charge level can easily be seen from the state-of-charge indicator.

26th September 2006/by Tyrepress Editors

Bridgestone Winners Enjoy Italian Grand Prix

Ten lucky motorists are coming back down to earth after enjoying a dream trip to the Italian Grand Prix in Monza courtesy of Bridgestone UK. Eight of the winners who travelled to the Autodromo Nationale di Monza for the 9 September spectacle were runners-up in a national prize draw run in association with Ford and Rapid Fit. Four pairs of tickets were up for grabs after motorists completed an entry form at participating national outlets following a free tyre check.

26th September 2006/by Tyrepress Editors

Reorganisation at Bandag Brussels

Marketing director Danny van Essche and HR director Ron Bloemperk officially left Bandag by mutual agreement on 15 September, Bandag’s vice president Mike Tirona has confirmed to Tyres & Accessories. Tirona said the company was interested in reinforcing its “back to basics” business model. Deploying this model is, from Bandag’s point-of-view, the right thing to do in today’s ever changing and hectic business environment.

26th September 2006/by Tyrepress Editors

Bridgestone SA Introduces ‘Super’ Range of Truck Tyres

Bridgestone South Africa has introduced a new ‘Super’ range of the company’s well known Firestone HP3000, PSD3000 and UT3000 steel cord radial truck tyres. According to Bridgestone SA vice president of sales and marketing, Johnny Kuroki, the new range is much improved despite the fact that there is no change in external appearance. Allegedly, the changes are the result of ongoing research and development and the range incorporates Bridgestone’s latest design and manufacturing technology.

25th September 2006/by Tyrepress Editors

New Recruit at Cam Systems

Cam Systems has appointed the former IT and marketing manager of Broadway Tyres as part of an ongoing drive to build its account management team. PJ Aass worked closely with Cam during the two and a half years he managed the IT side of Broadway Tyres’ business. After leaving the wholesaler to complete an eight-month contract in Norway, PJ returned to the UK and the tyre industry after accepting an offer to join Cam Systems.

25th September 2006/by Tyrepress Editors

Van Essche Leaves Bandag NV

After 10 years as part of the Bandag organisation, director of marketing for Europe, Danny Van Essche, has left the company. He was also part of the company’s European Leadership Team. Van Essche expressed thanks to his colleagues and partners in the last decades and pointed to the “many successful initiatives realised by Bandag to support the retreading industry in Europe.”

22nd September 2006/by Tyrepress Editors

ADL Takes Automotive Kitemark to Independent Garages

In a move that will likely help efforts to avoid the effects of a “Super Complaint” in the automotive service market, Automotive Distributors Limited (ADL) has announced its full support of BSI Product Services’ Kitemark scheme and is actively encouraging garages to embrace the PAS80 standard. More than 180 installers have already applied to Kitemark scheme through ADL.

Although it is a lengthy process, there are currently 30 Kitemark garages, with another 20 achieving the standard imminently. In addition to this, there are currently 500 applications/enquiries being processed. This is a vast improvement on the 11 that held the Kitemark in July.

21st September 2006/by Tyrepress Editors

Yokohama Offers Warranty on Bandag Retreads

Yokohama Rubber Co., Ltd., is offering an extended casing warranty on Bandag retreads. Dusseldorf-based Yokohama Europe GmbH, and Brussels-based Bandag NV will undertake the warranty programme as part of a marketing collaboration arrangement between the two companies. A brochure released by the two companies summed up the arrangement like this: “Yokohama has extended the casing warranty of its truck and bus tyres to run for their total lifecycle: First life as a premium Yokohama tyre; Second life as a valuable Bandag retreaded Yokohama tyre.”

21st September 2006/by Tyrepress Editors

Pirelli Believes in Young Managers

At just 34 years old Gianluca Lionetto was appointed as managing director of Pirelli Asia in July, gaining responsibility for Pirelli activities in 14 Asian countries excluding China and Japan. Before taking on this new role Lionetto spent one year as a managing director in South Africa, following two years as marketing director there. His successor as head of Pirelli South Africa is 35 year-old Alessandro Marchi.

18th September 2006/by Tyrepress Editors

Romania Becoming Interesting Distribution Market

Romania and Eastern Europe in general are now commonly seen as attractive “manufacturing” countries, but how are they seen in terms of sales and distribution? Alexis Burlacot, marketing manager with the truck tyre unit of Michelin Europe, told Romanian newspapers that consumption within these markets is growing 10 – 15 per cent each year.

15th September 2006/by Tyrepress Editors

Ceat Launches New Truck Tyre

Ceat Ltd, one of India’s leading tyre manufacturers, has launched the ‘Ceat Mile XL’ truck tyre onto Indian roads. General manager marketing, Rajiv Jain told reporters that the Mile XL is designed to produce 15 per cent more mileage than other similar tyres. “With the transportation scenario in the country undergoing drastic changes, Mile XL will cater to the need of carrying additional weight and performing at higher speed, even while providing higher mileage,” he said. On an average, Ceat manufactures 1.8 million tyres per annum in its manufacturing facilities at Mumbai and Nasik, and had a market share of 18 per cent in truck tyre industry, Jain told local news sources.

14th September 2006/by Tyrepress Editors